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WidgetWebExpo Scott Rafer New York 2008
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WidgetWebExpo Scott Rafer New York 2008
1.
Scott Rafer, CEO rafer@lookery.com
2.
Widget ad formats Expanding,
streaming, and peeling down
3.
Widgets as ads
4.
New formats are
a hard sell
5.
Ad sell-through
6.
83% of US
display ads, i.e. $5.95B, sold for < $1 CPM in 2007 -- JP Morgan “Nothing But Net”
7.
Remnant
8.
9.
10.
Our first guarantee, >
$500,000 paid to date
11.
> 37% Text Ad
Here
12.
~ 65%
13.
A widget guarantee
soon ~
14.
Massive data collection
15.
Get a network
first
16.
Zemanta ReBlog http://zemanta.com/popular
17.
PollDaddy Answers http://answers.polldaddy.com
18.
Widget Futures
19.
http://lookery.com/signup
+ rex@lookery.com
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