The document discusses the history and evolution of information technology from the development of the microprocessor in 1969 to modern technologies like the World Wide Web. It argues that IT is becoming a commodity rather than a source of competitive advantage as hardware, software, and infrastructure become standardized. As IT diffuses and its strategic benefits vanish, companies must manage IT costs carefully while leveraging it to enable new business strategies and reduce risks through collaboration. The future impact of IT depends on how well companies adapt their businesses rather than simply investing to stay "cutting edge".