Presentation design

1. 1
MARKETING STRATEGY DIGITAL DIRECT MARKETING
R A Z O R T R A N S A C T I O N B U I L D I N G E X P E R T S
THE CHEESECAKE FACTORY
SHARE THE SPIRIT Q3 BOUNCEBACK 6.25.09

2. M A R K E T I N G S T R A T E G Y / D I G I T A L / D I R E C T M A R K E T I N GT R A N S A C T I O N B U I L D I N G E X P E R T S 2
The celebration continues…
N
CHEE
Any Slice,
NATIONAL
CHEESECAKE DAY
Any Slice, Half Price | July 30th
NATIONAL
CHEESECAKE
DAY
Any Slice, Half Price | July 30th
C
An
NATIONAL
CHEESECAKE DAY
Any Slice, Half Price | July 30th
NATIONA
CHEESECAK
DAY
Win a trip to Las Vegas for you and 9 friends.
Caesars Palace is a registered trademark of Harrah’s License Company, LLC. NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.
LEGAL RESIDENTS OF THE 50 UNITED STATES AND D.C. (EXCL. NEW MEXICO) 18 YEARS AND OLDER. VOID IN NEW MEXICO AND WHERE PROHIBITED. Promotion ends 8/30/09.
For Official Rules and prize descriptions, visit: http://www.facebook.com/TheCheesecakeFactory. Sponsor: The Cheesecake Factory Incorporated, 26901 Malibu Hills
Road, Calabasas Hills, CA 91301. Facebook is a registered trademark of Facebook, Inc.
Prize package includes: Roundtrip airfare for everyone, two nights at Caesars
Palace, $1,000 spending money and dinner at The Cheesecake Factory®
.
For a chance to win, follow these easy steps:
1. Find us on at facebook.com/TheCheesecakeFactory
2. Become a Fan of The Cheesecake Factory®
3. Register for our “Reunion of a Lifetime” sweepstakes
®
> BOUNCEBACK : CONCEPT 1 OUTSIDE

3. M A R K E T I N G S T R A T E G Y / D I G I T A L / D I R E C T M A R K E T I N GT R A N S A C T I O N B U I L D I N G E X P E R T S 3
TheCheesecakeFactory.com
Valid Sun. – Thurs. only
8/02/09 – 9/17/09
ComPLimenTary
sLiCe of CheeseCake
one with every $30 purchase
And for every slice of Stefanie's Ultimate
Red Velvet Cake Cheesecake™
sold over
the next 12 months, we’ll donate 25 cents
to Feeding America, the nation’s largest
domestic hunger relief charity.
stefanie's Ultimate red Velvet Cake Cheesecake™
in honor of national Cheesecake Day,
we're giving you even more reasons to celebrate!
restrictions apply. see back of card for details.
Thank you for sharing in the celebration of our big day. To honor the debut of our newest flavor, Stefanie's Ultimate Red Velvet Cake Cheesecake™
we’re offering
a complimentary slice of cheesecake with every $30 purchase. Inspired by the winner of our “What’s Your Flavor?” cheesecake contest, this recipe brings
together moist layers of Red Velvet Cake with our creamy Original Cheesecake and Cream Cheese Frosting finished with White Chocolate Shavings.
Come celebrate with one of our
30 delicious flavors of cheesecake.
> BOUNCEBACK : CONCEPT 1 INSIDE

4. M A R K E T I N G S T R A T E G Y / D I G I T A L / D I R E C T M A R K E T I N GT R A N S A C T I O N B U I L D I N G E X P E R T S 4
“i am really passionate about my cheesecake
flavor. red velvet cake just makes you smile.”
- Stefanie
And for every slice of Stefanie's Ultimate
Red Velvet Cake Cheesecake™
sold over
the next 12 months, we’ll donate 25 cents
to Feeding America, the nation’s largest
domestic hunger relief charity.
restrictions apply. see back of card for details.
Come celebrate with one of our
30 delicious flavors of cheesecake.
in honor of national Cheesecake Day,
we're giving you even more reasons to celebrate!
Thank you for sharing in the celebration of our big day. To honor the debut of our newest flavor, Stefanie's Ultimate Red Velvet Cake Cheesecake™
we’re offering
a complimentary slice of cheesecake with every $30 purchase. Inspired by the winner of our “What’s Your Flavor?” cheesecake contest, this recipe brings
together moist layers of Red Velvet Cake with our creamy Original Cheesecake and Cream Cheese Frosting finished with White Chocolate Shavings.
stefanie's Ultimate red Velvet Cake Cheesecake™
> BOUNCEBACK : CONCEPT 1 INSIDE - WITHOUT CARD