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Jason	
  S	
  Blanchard	
  is	
  a	
  freelance	
  producer,	
  independent	
  business	
  and	
  marketing	
  
consultant,	
  and	
  motivational	
  speaker.	
  He	
  spent	
  the	
  last	
  8	
  years	
  teaching	
  Final	
  Projects	
  at	
  
Full	
  Sail	
  University	
  before	
  moving	
  to	
  Los	
  Angeles	
  in	
  February.	
  	
  Jessica	
  Northey	
  had	
  the	
  
opportunity	
  to	
  interview	
  Blanchard	
  over	
  Spring	
  Break:	
  
	
  
JN:	
  What	
  type	
  of	
  work	
  do	
  you	
  enjoy	
  most:	
  producing,	
  business	
  and	
  marketing	
  
consulting,	
  or	
  motivational	
  speaking?	
  	
  
	
  
JB:	
  All	
  of	
  the	
  above	
  because	
  they	
  go	
  hand-­‐in-­‐hand.	
  Producing	
  is	
  marketing	
  and	
  business.	
  
Consulting	
  is	
  what	
  a	
  producer	
  does	
  by	
  sitting	
  down	
  with	
  a	
  variety	
  of	
  people	
  to	
  make	
  
recommendations.	
  The	
  motivational	
  speaking	
  comes	
  into	
  play	
  by	
  being	
  able	
  to	
  keep	
  your	
  
team	
  motivated.	
  Producing	
  is	
  all	
  of	
  those	
  things	
  combined	
  into	
  one	
  person.	
  	
  
	
  
There	
  are	
  two	
  kinds	
  of	
  producers:	
  1)	
  the	
  deal	
  making	
  producers	
  and	
  2)	
  the	
  nuts	
  and	
  bolts	
  
producers.	
  The	
  deal-­‐making	
  producer	
  is	
  also	
  known	
  as	
  the	
  Creative	
  Producer	
  and	
  knows	
  
people	
  and	
  can	
  bring	
  them	
  together	
  for	
  a	
  single	
  project.	
  This	
  type	
  of	
  producer	
  knows	
  about	
  
a	
  great	
  script	
  and	
  then	
  connects	
  that	
  script	
  with	
  the	
  crew	
  to	
  rally	
  the	
  cause	
  of	
  bringing	
  the	
  
story	
  into	
  a	
  movie.	
  They	
  seek	
  out	
  investors,	
  they’re	
  the	
  champions	
  of	
  the	
  project,	
  and	
  they’ll	
  
go	
  out	
  and	
  market	
  the	
  movie	
  on	
  television.	
  	
  
	
  
The	
  nuts	
  and	
  bolts	
  producer	
  will	
  figure	
  out	
  the	
  budget:	
  what	
  it	
  will	
  cost	
  to	
  make	
  the	
  script	
  
into	
  a	
  movie.	
  They’ll	
  price	
  it	
  down	
  to	
  the	
  cost	
  of	
  the	
  nails	
  to	
  build	
  the	
  set	
  along	
  with	
  what,	
  
who,	
  and	
  how	
  it	
  costs.	
  	
  
	
  
To	
  become	
  a	
  Creative	
  Producer,	
  you	
  start	
  out	
  as	
  an	
  Assistant	
  Producer.	
  You	
  learn	
  from	
  the	
  
CP,	
  the	
  5-­‐7	
  year	
  track	
  starts	
  from	
  Associate	
  Producer,	
  Co-­‐Producer,	
  and	
  then	
  a	
  Producer.	
  
For	
  the	
  nuts	
  and	
  bolts	
  producer,	
  you	
  start	
  out	
  as	
  an	
  office	
  PA,	
  Production	
  Secretary,	
  
Assistant	
  Officer	
  Coordinator,	
  Production	
  Coordinator,	
  Line	
  Producer,	
  and	
  then	
  Producer.	
  
That	
  is	
  about	
  a	
  15-­‐year	
  track.	
  An	
  Executive	
  Producer	
  is	
  anyone	
  with	
  money	
  and/or	
  
influence.	
  They	
  know	
  people	
  who	
  will	
  create	
  a	
  movie	
  based	
  on	
  paying	
  them	
  well	
  or	
  if	
  they	
  
owe	
  the	
  EP	
  any	
  favors.	
  	
  
	
  
JN:	
  What	
  are	
  the	
  core	
  responsibilities	
  of	
  your	
  position?	
  	
  
	
  
JB:	
  The	
  producer	
  is	
  the	
  Alpha	
  and	
  Omega	
  of	
  a	
  project.	
  They	
  are	
  there	
  to	
  see	
  the	
  project	
  from	
  
the	
  beginning	
  to	
  the	
  end.	
  Some	
  projects	
  can	
  be	
  a	
  5	
  to	
  7	
  year	
  process.	
  Every	
  project	
  can	
  be	
  
different	
  and	
  a	
  producer	
  can	
  start	
  working	
  from	
  a	
  story	
  in	
  a	
  book	
  before	
  the	
  script	
  is	
  
created	
  or	
  not	
  become	
  involved	
  until	
  after	
  a	
  script	
  has	
  been	
  produced.	
  	
  
	
  
An	
  example	
  of	
  motivational	
  speaking	
  in	
  producing	
  was	
  how	
  I	
  had	
  been	
  on	
  a	
  14-­‐hour	
  shoot	
  
on	
  a	
  set	
  with	
  extras.	
  They	
  realized	
  they	
  had	
  6	
  more	
  hours	
  to	
  go	
  before	
  the	
  end	
  of	
  their	
  shift	
  
for	
  a	
  20-­‐hour	
  day.	
  The	
  only	
  way	
  for	
  me	
  to	
  finish	
  the	
  day	
  was	
  to	
  motivate	
  50	
  extras	
  to	
  stay	
  
for	
  the	
  entire	
  shift.	
  I	
  got	
  out	
  a	
  ladder	
  and	
  stood	
  at	
  the	
  top	
  and	
  yelled	
  out	
  and	
  asked	
  
everyone	
  to	
  gather	
  around.	
  I	
  also	
  gave	
  them	
  compliments	
  of	
  how	
  great	
  they	
  were	
  doing	
  and	
  
thanked	
  them	
  for	
  being	
  there.	
  Then,	
  I	
  asked	
  them	
  to	
  stay	
  the	
  additional	
  hours.	
  The	
  only	
  
way	
  to	
  motivate	
  a	
  group	
  of	
  extras	
  to	
  stay	
  longer	
  is	
  to	
  inspire	
  them.	
  Another	
  trick	
  is	
  to	
  never	
  
give	
  a	
  large	
  group	
  of	
  people	
  an	
  option.	
  If	
  you	
  do	
  give	
  them	
  option,	
  the	
  group	
  will	
  not	
  be	
  able	
  
to	
  quickly	
  come	
  to	
  a	
  common	
  agreement.	
  Instead,	
  direct	
  the	
  group	
  with	
  what	
  you	
  want	
  
them	
  to	
  do,	
  and	
  they	
  will	
  follow	
  your	
  leadership.	
  	
  
	
  
JN:	
  What	
  entry-­‐level	
  positions	
  would	
  I	
  hold	
  before	
  I	
  would	
  be	
  qualified	
  to	
  hold	
  your	
  
position?	
  	
  
	
  
JB:	
  My	
  advice	
  is	
  that	
  you	
  stay	
  as	
  long	
  as	
  you	
  think	
  you	
  need	
  to	
  be	
  there.	
  As	
  soon	
  as	
  you	
  feel	
  
comfortable	
  with	
  the	
  work,	
  set	
  out	
  for	
  your	
  next	
  goal.	
  For	
  instance,	
  if	
  co-­‐workers	
  invite	
  you	
  
out	
  after	
  work,	
  then	
  say	
  yes.	
  	
  That	
  can	
  lead	
  into	
  conversations	
  about	
  other	
  places	
  to	
  visit	
  
and	
  end	
  up	
  turning	
  into	
  an	
  opportunity	
  you	
  would	
  have	
  never	
  been	
  able	
  to	
  plan	
  out.	
  	
  
	
  
If	
  you’re	
  new	
  to	
  a	
  city	
  and	
  to	
  an	
  industry,	
  it’s	
  a	
  great	
  idea	
  to	
  start	
  out	
  as	
  an	
  intern.	
  It’s	
  smart	
  
to	
  have	
  2-­‐3	
  months	
  of	
  savings	
  to	
  live	
  off	
  of	
  before	
  moving	
  to	
  a	
  new	
  city.	
  Some	
  new	
  
graduates	
  have	
  been	
  able	
  to	
  work	
  part-­‐time	
  at	
  2	
  or	
  3	
  different	
  internships	
  at	
  the	
  same	
  time	
  
because	
  they	
  had	
  a	
  buffer	
  to	
  pay	
  the	
  essential	
  bills.	
  	
  
	
  
JN:	
  When	
  evaluating	
  a	
  team	
  member’s	
  performance,	
  what	
  factors	
  are	
  most	
  important	
  
to	
  you?	
  
	
  
JB:	
  There	
  are	
  two	
  important	
  characteristics	
  to	
  have	
  in	
  this	
  business.	
  	
  First,	
  being	
  able	
  to	
  do	
  
what	
  you’re	
  say	
  you’re	
  going	
  to	
  do	
  and	
  having	
  follow	
  through	
  is	
  essential.	
  The	
  second	
  
characteristic	
  is	
  personality;	
  no	
  one	
  wants	
  to	
  work	
  with	
  a	
  jerk.	
  If	
  you’re	
  a	
  jerk,	
  I	
  don’t	
  care	
  
how	
  good	
  you	
  are;	
  you’re	
  still	
  a	
  jerk.	
  No	
  one	
  wants	
  to	
  work	
  with	
  someone	
  with	
  a	
  negative	
  
personality.	
  	
  
	
  	
  	
  
As	
  a	
  producer,	
  in	
  building	
  a	
  team,	
  I	
  look	
  for	
  their	
  strengths	
  and	
  weaknesses	
  and	
  then	
  match	
  
people	
  up	
  that	
  will	
  match	
  each	
  other	
  to	
  create	
  a	
  stronger	
  team.	
  My	
  advice	
  is	
  to	
  work	
  on	
  
improving	
  your	
  strengths	
  because	
  it	
  is	
  better	
  to	
  be	
  an	
  expert	
  at	
  one	
  thing	
  versus	
  being	
  
mediocre	
  at	
  many	
  things.	
  A	
  person	
  with	
  a	
  particular	
  weakness	
  can	
  be	
  matched	
  with	
  a	
  
different	
  person	
  who	
  has	
  strength	
  in	
  that	
  area.	
  	
  
               	
  
JN:	
  What	
  do	
  you	
  consider	
  to	
  be	
  the	
  most	
  challenging	
  aspect	
  about	
  being	
  in	
  this	
  
position	
  today?	
  	
  
	
  
JB:	
  The	
  most	
  challenging	
  part	
  about	
  being	
  a	
  producer	
  is	
  finding	
  the	
  motivation	
  to	
  continue	
  
to	
  do	
  this	
  work	
  every	
  day.	
  There	
  is	
  so	
  much	
  rejection.	
  	
  It’s	
  easier	
  if	
  you	
  know	
  that	
  you	
  will	
  
fail	
  99	
  times	
  out	
  of	
  100.	
  You	
  have	
  to	
  go	
  into	
  it	
  expecting	
  the	
  failure,	
  and	
  when	
  failure	
  
happens,	
  accept	
  it	
  and	
  keep	
  going.	
  I	
  wake	
  up	
  every	
  day	
  with	
  an	
  optimistic	
  attitude.	
  I	
  don’t	
  
see	
  L.A.	
  having	
  10%	
  unemployment	
  rate.	
  	
  Instead,	
  9	
  out	
  of	
  10	
  people	
  have	
  a	
  job,	
  and	
  this	
  is	
  
pretty	
  good!	
  I	
  also	
  learn	
  from	
  the	
  mistakes	
  and	
  move	
  on	
  to	
  the	
  next	
  step.	
  	
  
               	
  
JN:	
  What	
  qualities	
  are	
  important	
  when	
  evaluating	
  an	
  employee	
  for	
  hire?	
  
	
  
JB:	
  There	
  are	
  two	
  parts	
  to	
  the	
  decision.	
  	
  First,	
  I’d	
  focus	
  on	
  their	
  personality	
  to	
  see	
  if	
  they’re	
  
a	
  good	
  fit	
  with	
  the	
  team.	
  The	
  other	
  side	
  is	
  to	
  look	
  at	
  their	
  quantitative	
  worth	
  to	
  the	
  project.	
  
I	
  will	
  ask	
  myself	
  if	
  this	
  person	
  earns	
  more	
  than	
  what	
  they	
  are	
  paid,	
  specifically	
  four	
  times	
  
more	
  than	
  their	
  paycheck.	
  	
  
	
  
	
  The	
  more	
  details	
  you	
  can	
  include	
  on	
  your	
  resume	
  about	
  your	
  monetary	
  successes,	
  the	
  
better	
  chance	
  you	
  have	
  at	
  being	
  hired.	
  For	
  example,	
  let’s	
  say	
  you	
  create	
  a	
  graphic	
  that	
  took	
  
you	
  one	
  day	
  and	
  earned	
  $400	
  once.	
  If	
  the	
  graphic	
  is	
  really	
  good,	
  the	
  company	
  will	
  continue	
  
to	
  use	
  the	
  graphic	
  for	
  many	
  years,	
  which	
  has	
  a	
  potential	
  to	
  generate	
  thousands	
  of	
  dollars	
  in	
  
revenue.	
  The	
  longer	
  the	
  work	
  is	
  used,	
  the	
  larger	
  your	
  quantitative	
  worth	
  becomes.	
  	
  Another	
  
example	
  is	
  paying	
  a	
  gaffer	
  $950	
  for	
  one	
  day	
  of	
  work	
  can	
  seem	
  like	
  a	
  lot	
  of	
  money	
  to	
  pay	
  in	
  
one	
  day.	
  However,	
  what	
  the	
  producer	
  is	
  creating	
  is	
  a	
  film	
  that	
  will	
  last	
  forever	
  and	
  continue	
  
to	
  earn	
  revenue	
  for	
  the	
  company	
  for	
  many	
  years	
  beyond	
  the	
  one-­‐day	
  worth	
  of	
  income	
  paid	
  
to	
  the	
  gaffer.	
  The	
  gaffer	
  can	
  include	
  this	
  information	
  to	
  show	
  how	
  their	
  skills	
  will	
  bring	
  to	
  a	
  
company	
  that	
  choose	
  to	
  hire	
  them.	
  	
  	
  
	
  
JN:	
  Tell	
  me	
  about	
  your	
  first	
  job.	
  
	
  
JB:	
  My	
  first	
  job	
  was	
  being	
  in	
  the	
  military.	
  I	
  was	
  in	
  the	
  Army	
  and	
  worked	
  as	
  a	
  
photojournalist.	
  This	
  experience	
  taught	
  me	
  many	
  skills	
  I	
  use	
  today	
  for	
  my	
  career.	
  	
  
	
  
My	
  first	
  job	
  in	
  the	
  entertainment	
  industry	
  was	
  working	
  as	
  an	
  Office	
  PA	
  on	
  The	
  Punisher	
  
movie.	
  I	
  turned	
  in	
  my	
  resume	
  and	
  cover	
  letter	
  in	
  July.	
  I	
  created	
  a	
  passionate	
  cover	
  letter.	
  I	
  
recommend	
  starting	
  the	
  first	
  paragraph	
  about	
  yourself	
  and	
  what	
  you	
  want	
  to	
  do.	
  Include	
  a	
  
brief	
  background	
  of	
  your	
  work	
  experience	
  relating	
  to	
  the	
  industry.	
  The	
  second	
  paragraph	
  
should	
  talk	
  about	
  why	
  you	
  want	
  to	
  work	
  for	
  that	
  particular	
  company.	
  Here,	
  you	
  can	
  include	
  
how	
  much	
  of	
  a	
  fan	
  you	
  are	
  and	
  how	
  you	
  will	
  be	
  talking	
  about	
  this	
  experience	
  until	
  the	
  day	
  
you	
  die.	
  The	
  third	
  paragraph	
  should	
  state	
  why	
  the	
  company	
  should	
  care	
  about	
  you.	
  Explain	
  
how	
  you	
  will	
  give	
  a	
  100%	
  and	
  that	
  you	
  are	
  full	
  of	
  passion.	
  Also,	
  include	
  a	
  closing	
  paragraph	
  
with	
  your	
  contact	
  information	
  and	
  how	
  you’d	
  be	
  happy	
  to	
  just	
  see	
  the	
  office.	
  In	
  the	
  film	
  
industry,	
  it’s	
  more	
  about	
  passion	
  instead	
  of	
  a	
  professional	
  cover	
  letter	
  because	
  they	
  want	
  to	
  
know	
  you	
  can	
  work	
  14-­‐hour	
  days.	
  	
  
	
          	
  
On	
  the	
  day	
  of	
  the	
  interview,	
  I	
  discovered	
  that	
  the	
  guy	
  I	
  was	
  replacing	
  for	
  the	
  Office	
  PA	
  job	
  
was	
  a	
  guy	
  who	
  asked	
  too	
  many	
  questions	
  about	
  why	
  he	
  had	
  to	
  do	
  the	
  things	
  he	
  was	
  asked	
  
to	
  do.	
  The	
  production	
  team	
  that	
  worked	
  with	
  the	
  prior	
  Office	
  PA	
  felt	
  that	
  with	
  my	
  past	
  
military	
  experience,	
  I	
  wouldn’t	
  ask	
  why	
  at	
  all	
  and	
  instead	
  simply	
  take	
  orders.	
  I	
  understand	
  
the	
  answer	
  to	
  why	
  is	
  always	
  because	
  they	
  asked	
  me	
  to	
  do	
  it.	
  	
  
	
  
The	
  second	
  reason	
  I	
  was	
  hired	
  on	
  the	
  spot	
  was	
  because	
  I	
  ended	
  up	
  knowing	
  the	
  person	
  
interviewing	
  me.	
  I	
  had	
  previously	
  volunteered	
  to	
  help	
  out	
  a	
  production	
  team	
  during	
  the	
  
summer.	
  It	
  was	
  a	
  1-­‐day	
  PA	
  job	
  with	
  no	
  pay	
  in	
  Florida’s	
  107-­‐degree	
  heat.	
  I	
  ended	
  up	
  having	
  
the	
  responsibility	
  of	
  keeping	
  everyone	
  hydrated.	
  There	
  was	
  an	
  elderly	
  woman	
  who	
  ended	
  
up	
  passing	
  out	
  from	
  heat	
  exhaustion.	
  The	
  2nd	
  AD	
  asked	
  if	
  she	
  was	
  okay,	
  and	
  I	
  assured	
  her	
  
that	
  the	
  woman	
  was	
  okay	
  and	
  that	
  I	
  would	
  take	
  care	
  of	
  her.	
  Because	
  of	
  my	
  military	
  
experience,	
  I	
  already	
  knew	
  what	
  to	
  do	
  to	
  help	
  her	
  recover.	
  During	
  my	
  interview,	
  I	
  realized	
  
that	
  the	
  lady	
  conducting	
  my	
  interview	
  was	
  the	
  same	
  person	
  as	
  the	
  2nd	
  AD	
  that	
  I	
  worked	
  for	
  
that	
  day	
  in	
  Florida.	
  She	
  remembered	
  me	
  as	
  soon	
  as	
  I	
  reminded	
  her	
  of	
  that	
  day.	
  She	
  offered	
  
me	
  the	
  job	
  without	
  any	
  further	
  discussion	
  because	
  I	
  saved	
  her	
  job	
  that	
  day,	
  and	
  she	
  told	
  me	
  
how	
  she	
  hadn’t	
  had	
  the	
  chance	
  to	
  thank	
  me	
  properly.	
  I	
  asked	
  her	
  if	
  she	
  wanted	
  to	
  look	
  at	
  
the	
  office	
  work	
  I	
  brought	
  in,	
  and	
  she	
  quickly	
  flipped	
  through	
  my	
  book	
  and	
  began	
  to	
  discuss	
  
my	
  work	
  schedule.	
  	
  	
  
	
  
JN:	
  What	
  projects	
  are	
  you	
  currently	
  working	
  on?	
  	
  
	
  
JB:	
  I	
  recently	
  moved	
  to	
  L.A.	
  from	
  Orlando	
  on	
  a	
  trial	
  basis	
  to	
  see	
  if	
  I	
  could	
  find	
  a	
  great	
  long-­‐
term	
  gig	
  in	
  order	
  to	
  move	
  the	
  rest	
  of	
  my	
  family	
  over	
  with	
  me.	
  I’ve	
  been	
  helping	
  people	
  
develop	
  their	
  projects,	
  and	
  it	
  turned	
  into	
  me	
  becoming	
  a	
  talent	
  manager.	
  I’m	
  working	
  with	
  
a	
  writer	
  who	
  has	
  4-­‐5	
  scripts	
  written.	
  I	
  work	
  with	
  a	
  photographer	
  to	
  help	
  him	
  find	
  more	
  
work.	
  I	
  have	
  a	
  website	
  called	
  www.RentReds.com	
  because	
  a	
  lot	
  of	
  Full	
  Sail	
  students	
  who	
  
move	
  to	
  L.A.	
  have	
  Red	
  cameras.	
  When	
  someone	
  needs	
  to	
  rent	
  a	
  camera,	
  the	
  request	
  is	
  sent	
  
out	
  to	
  everyone	
  in	
  the	
  network,	
  and	
  then	
  whoever	
  can	
  match	
  up	
  the	
  schedule	
  first	
  will	
  be	
  
able	
  to	
  rent	
  the	
  camera	
  out.	
  	
  
	
  
I’m	
  currently	
  working	
  a	
  temporary	
  job	
  at	
  DC	
  Comics,	
  and	
  I	
  do	
  not	
  know	
  what	
  will	
  come	
  
next.	
  Having	
  a	
  “go	
  with	
  the	
  flow”	
  attitude	
  allows	
  me	
  to	
  stand	
  out	
  during	
  interviews.	
  
	
  
JN:	
  What	
  is	
  the	
  most	
  challenging	
  aspect	
  of	
  your	
  job?	
  	
  What	
  is	
  the	
  most	
  rewarding	
  
aspect?	
  	
  
	
  
JB:	
  The	
  most	
  challenging	
  aspect	
  is	
  coming	
  up	
  with	
  something	
  career-­‐related	
  activities	
  to	
  do	
  
every	
  day.	
  The	
  most	
  rewarding	
  part	
  of	
  what	
  I	
  do	
  is	
  seeing	
  someone	
  else	
  succeed	
  because	
  of	
  
work	
  I	
  put	
  into	
  helping	
  him	
  or	
  her.	
  	
  	
  
	
  
JN:	
  If	
  you	
  could	
  change	
  anything	
  about	
  the	
  film	
  business,	
  what	
  would	
  it	
  be	
  and	
  why?	
  	
  
	
  
JB:	
  Sometimes	
  living	
  in	
  a	
  big	
  city	
  can	
  be	
  lonely.	
  There	
  are	
  many	
  people	
  who	
  are	
  motivated	
  
by	
  making	
  connections	
  versus	
  building	
  friendships.	
  At	
  the	
  end	
  of	
  the	
  day,	
  people	
  have	
  
friends;	
  they	
  don’t	
  have	
  hundreds	
  of	
  connections.	
  It’s	
  about	
  the	
  relationships	
  you	
  build	
  and	
  
the	
  life	
  you	
  live	
  while	
  building	
  projects.	
  I	
  have	
  met	
  with	
  over	
  100	
  Full	
  Sail	
  grads	
  out	
  in	
  L.A.,	
  
and	
  the	
  major	
  consensus	
  is	
  they’re	
  lonely.	
  	
  
	
  
I’m	
  creating	
  monthly	
  get-­‐togethers	
  just	
  to	
  hang	
  out	
  and	
  make	
  new	
  friends	
  or	
  spend	
  quality	
  
time	
  with	
  old	
  ones	
  without	
  any	
  business	
  talk.	
  Most	
  people	
  are	
  introduced	
  by	
  what	
  they	
  do	
  
for	
  their	
  career	
  instead	
  of	
  what	
  kind	
  of	
  person	
  they	
  are.	
  I	
  like	
  to	
  say	
  I’m	
  in	
  between	
  work	
  
just	
  to	
  trip	
  up	
  people	
  because	
  it’s	
  not	
  a	
  usual	
  response	
  and	
  instead	
  going	
  with	
  the	
  flow	
  and	
  
enjoying	
  life.	
  	
  
	
  
JN:	
  What	
  advice	
  do	
  you	
  have	
  for	
  Full	
  Sail	
  students	
  who	
  are	
  a	
  few	
  months	
  away	
  from	
  
graduation?	
  	
  
	
  
JB:	
  If	
  you	
  don’t	
  know	
  every	
  single	
  student	
  on	
  campus,	
  then	
  you’ve	
  messed	
  up.	
  The	
  best	
  
advice	
  is	
  to	
  get	
  to	
  know	
  each	
  other.	
  If	
  you	
  cannot	
  properly	
  network	
  within	
  the	
  Full	
  Sail	
  
campus,	
  then	
  how	
  are	
  you	
  going	
  to	
  survive	
  in	
  the	
  larger	
  cities	
  such	
  as	
  L.A.	
  and	
  New	
  York?	
  
Even	
  if	
  the	
  networking	
  is	
  competitive,	
  it	
  is	
  still	
  important	
  to	
  meet	
  new	
  people.	
  The	
  larger	
  
cities	
  have	
  a	
  lot	
  of	
  competition,	
  long	
  work	
  hours,	
  and	
  negative	
  aspects	
  such	
  as	
  crime.	
  A	
  
recent	
  graduate	
  can	
  feel	
  like	
  the	
  city	
  is	
  trying	
  to	
  kill	
  them	
  and	
  eat	
  them	
  alive.	
  Instead	
  of	
  
becoming	
  another	
  causality	
  of	
  failure	
  in	
  the	
  business,	
  you	
  have	
  a	
  better	
  chance	
  of	
  success	
  
by	
  knowing	
  the	
  battle	
  is	
  a	
  fight	
  for	
  your	
  life.	
  This	
  quest	
  is	
  not	
  for	
  the	
  faint	
  of	
  heart.	
  	
  
            	
  	
  	
  	
  	
  
It’s	
  also	
  a	
  great	
  idea	
  to	
  give	
  yourself	
  a	
  deadline	
  after	
  moving	
  to	
  a	
  large	
  city	
  of	
  how	
  long	
  
you’ll	
  live	
  there	
  to	
  try	
  it	
  out.	
  If	
  it	
  doesn’t	
  work,	
  you	
  know	
  you	
  have	
  a	
  back	
  up	
  plan.	
  I	
  
recommend	
  giving	
  yourself	
  one	
  year,	
  and	
  if	
  you	
  haven’t	
  made	
  it	
  into	
  the	
  entertainment	
  
industry	
  by	
  then,	
  it’s	
  time	
  to	
  pack	
  up	
  and	
  go	
  home.	
  Doesn’t	
  sound	
  like	
  an	
  option	
  to	
  you?	
  
Then	
  fight	
  for	
  what	
  you’re	
  passionate	
  about.	
  If	
  you	
  become	
  the	
  person	
  who	
  procrastinates,	
  
then	
  you	
  can	
  be	
  in	
  L.A.	
  for	
  ten	
  years	
  before	
  you	
  get	
  a	
  break.	
  Once	
  you	
  get	
  the	
  drive	
  to	
  
complete	
  your	
  dreams,	
  then	
  nothing	
  will	
  stop	
  you.	
  	
  
	
  
If	
  you	
  do	
  find	
  yourself	
  in	
  a	
  rut	
  for	
  a	
  long	
  time,	
  reflect	
  on	
  what	
  is	
  standing	
  in	
  your	
  way.	
  You	
  
do	
  not	
  need	
  to	
  work	
  for	
  people	
  who	
  string	
  you	
  along	
  for	
  years	
  but	
  never	
  give	
  you	
  a	
  
promotion.	
  	
  
	
  
JN:	
  How	
  do	
  you	
  build	
  an	
  effective	
  team?	
  	
  
	
  
JB:	
  Build	
  a	
  team	
  of	
  a	
  core	
  group	
  of	
  4	
  people	
  with	
  specific	
  roles	
  who	
  all	
  have	
  a	
  common	
  goal	
  
or	
  vision.	
  I	
  suggest	
  using	
  the	
  model	
  of	
  having	
  a	
  team	
  made	
  up	
  different	
  purposes	
  and	
  
responsibilities.	
  I	
  refer	
  to	
  them	
  in	
  this	
  way:	
  the	
  looks,	
  the	
  brains,	
  the	
  muscle,	
  and	
  the	
  wild	
  
card.	
  The	
  figurehead	
  is	
  the	
  showman,	
  known	
  as	
  the	
  looks.	
  The	
  brains	
  is	
  the	
  person	
  who	
  
holds	
  everyone	
  together	
  and	
  gets	
  things	
  accomplished	
  as	
  a	
  project	
  manager.	
  The	
  wild	
  card	
  
will	
  create	
  some	
  chaos,	
  and	
  without	
  chaos,	
  no	
  creativity	
  or	
  spontaneity	
  can	
  happen.	
  The	
  
muscle	
  is	
  also	
  needed	
  to	
  do	
  things	
  like	
  loading	
  and	
  unloading	
  equipment.	
  	
  
	
  
However,	
  when	
  all	
  4	
  of	
  these	
  personalities	
  come	
  together,	
  great	
  things	
  can	
  happen.	
  It	
  
works	
  best	
  when	
  everyone	
  has	
  the	
  same	
  goal	
  and	
  shares	
  the	
  same	
  level	
  of	
  satisfaction	
  
when	
  achieving	
  projects.	
  When	
  the	
  project	
  grows	
  larger	
  than	
  the	
  4	
  people	
  can	
  handle,	
  it	
  is	
  
fine	
  to	
  bring	
  in	
  new	
  people	
  on	
  a	
  per-­‐project	
  basis.	
  However,	
  when	
  the	
  project	
  is	
  over,	
  the	
  
core	
  group	
  should	
  continue	
  to	
  stick	
  together	
  on	
  all	
  future	
  projects	
  as	
  partners.	
  	
  	
  
	
  

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Interview with Jason Blanchard

  • 1. Jason  S  Blanchard  is  a  freelance  producer,  independent  business  and  marketing   consultant,  and  motivational  speaker.  He  spent  the  last  8  years  teaching  Final  Projects  at   Full  Sail  University  before  moving  to  Los  Angeles  in  February.    Jessica  Northey  had  the   opportunity  to  interview  Blanchard  over  Spring  Break:     JN:  What  type  of  work  do  you  enjoy  most:  producing,  business  and  marketing   consulting,  or  motivational  speaking?       JB:  All  of  the  above  because  they  go  hand-­‐in-­‐hand.  Producing  is  marketing  and  business.   Consulting  is  what  a  producer  does  by  sitting  down  with  a  variety  of  people  to  make   recommendations.  The  motivational  speaking  comes  into  play  by  being  able  to  keep  your   team  motivated.  Producing  is  all  of  those  things  combined  into  one  person.       There  are  two  kinds  of  producers:  1)  the  deal  making  producers  and  2)  the  nuts  and  bolts   producers.  The  deal-­‐making  producer  is  also  known  as  the  Creative  Producer  and  knows   people  and  can  bring  them  together  for  a  single  project.  This  type  of  producer  knows  about   a  great  script  and  then  connects  that  script  with  the  crew  to  rally  the  cause  of  bringing  the   story  into  a  movie.  They  seek  out  investors,  they’re  the  champions  of  the  project,  and  they’ll   go  out  and  market  the  movie  on  television.       The  nuts  and  bolts  producer  will  figure  out  the  budget:  what  it  will  cost  to  make  the  script   into  a  movie.  They’ll  price  it  down  to  the  cost  of  the  nails  to  build  the  set  along  with  what,   who,  and  how  it  costs.       To  become  a  Creative  Producer,  you  start  out  as  an  Assistant  Producer.  You  learn  from  the   CP,  the  5-­‐7  year  track  starts  from  Associate  Producer,  Co-­‐Producer,  and  then  a  Producer.   For  the  nuts  and  bolts  producer,  you  start  out  as  an  office  PA,  Production  Secretary,   Assistant  Officer  Coordinator,  Production  Coordinator,  Line  Producer,  and  then  Producer.   That  is  about  a  15-­‐year  track.  An  Executive  Producer  is  anyone  with  money  and/or   influence.  They  know  people  who  will  create  a  movie  based  on  paying  them  well  or  if  they  
  • 2. owe  the  EP  any  favors.       JN:  What  are  the  core  responsibilities  of  your  position?       JB:  The  producer  is  the  Alpha  and  Omega  of  a  project.  They  are  there  to  see  the  project  from   the  beginning  to  the  end.  Some  projects  can  be  a  5  to  7  year  process.  Every  project  can  be   different  and  a  producer  can  start  working  from  a  story  in  a  book  before  the  script  is   created  or  not  become  involved  until  after  a  script  has  been  produced.       An  example  of  motivational  speaking  in  producing  was  how  I  had  been  on  a  14-­‐hour  shoot   on  a  set  with  extras.  They  realized  they  had  6  more  hours  to  go  before  the  end  of  their  shift   for  a  20-­‐hour  day.  The  only  way  for  me  to  finish  the  day  was  to  motivate  50  extras  to  stay   for  the  entire  shift.  I  got  out  a  ladder  and  stood  at  the  top  and  yelled  out  and  asked   everyone  to  gather  around.  I  also  gave  them  compliments  of  how  great  they  were  doing  and   thanked  them  for  being  there.  Then,  I  asked  them  to  stay  the  additional  hours.  The  only   way  to  motivate  a  group  of  extras  to  stay  longer  is  to  inspire  them.  Another  trick  is  to  never   give  a  large  group  of  people  an  option.  If  you  do  give  them  option,  the  group  will  not  be  able   to  quickly  come  to  a  common  agreement.  Instead,  direct  the  group  with  what  you  want   them  to  do,  and  they  will  follow  your  leadership.       JN:  What  entry-­‐level  positions  would  I  hold  before  I  would  be  qualified  to  hold  your   position?       JB:  My  advice  is  that  you  stay  as  long  as  you  think  you  need  to  be  there.  As  soon  as  you  feel   comfortable  with  the  work,  set  out  for  your  next  goal.  For  instance,  if  co-­‐workers  invite  you   out  after  work,  then  say  yes.    That  can  lead  into  conversations  about  other  places  to  visit   and  end  up  turning  into  an  opportunity  you  would  have  never  been  able  to  plan  out.       If  you’re  new  to  a  city  and  to  an  industry,  it’s  a  great  idea  to  start  out  as  an  intern.  It’s  smart   to  have  2-­‐3  months  of  savings  to  live  off  of  before  moving  to  a  new  city.  Some  new   graduates  have  been  able  to  work  part-­‐time  at  2  or  3  different  internships  at  the  same  time  
  • 3. because  they  had  a  buffer  to  pay  the  essential  bills.       JN:  When  evaluating  a  team  member’s  performance,  what  factors  are  most  important   to  you?     JB:  There  are  two  important  characteristics  to  have  in  this  business.    First,  being  able  to  do   what  you’re  say  you’re  going  to  do  and  having  follow  through  is  essential.  The  second   characteristic  is  personality;  no  one  wants  to  work  with  a  jerk.  If  you’re  a  jerk,  I  don’t  care   how  good  you  are;  you’re  still  a  jerk.  No  one  wants  to  work  with  someone  with  a  negative   personality.           As  a  producer,  in  building  a  team,  I  look  for  their  strengths  and  weaknesses  and  then  match   people  up  that  will  match  each  other  to  create  a  stronger  team.  My  advice  is  to  work  on   improving  your  strengths  because  it  is  better  to  be  an  expert  at  one  thing  versus  being   mediocre  at  many  things.  A  person  with  a  particular  weakness  can  be  matched  with  a   different  person  who  has  strength  in  that  area.       JN:  What  do  you  consider  to  be  the  most  challenging  aspect  about  being  in  this   position  today?       JB:  The  most  challenging  part  about  being  a  producer  is  finding  the  motivation  to  continue   to  do  this  work  every  day.  There  is  so  much  rejection.    It’s  easier  if  you  know  that  you  will   fail  99  times  out  of  100.  You  have  to  go  into  it  expecting  the  failure,  and  when  failure   happens,  accept  it  and  keep  going.  I  wake  up  every  day  with  an  optimistic  attitude.  I  don’t   see  L.A.  having  10%  unemployment  rate.    Instead,  9  out  of  10  people  have  a  job,  and  this  is   pretty  good!  I  also  learn  from  the  mistakes  and  move  on  to  the  next  step.       JN:  What  qualities  are  important  when  evaluating  an  employee  for  hire?     JB:  There  are  two  parts  to  the  decision.    First,  I’d  focus  on  their  personality  to  see  if  they’re   a  good  fit  with  the  team.  The  other  side  is  to  look  at  their  quantitative  worth  to  the  project.  
  • 4. I  will  ask  myself  if  this  person  earns  more  than  what  they  are  paid,  specifically  four  times   more  than  their  paycheck.        The  more  details  you  can  include  on  your  resume  about  your  monetary  successes,  the   better  chance  you  have  at  being  hired.  For  example,  let’s  say  you  create  a  graphic  that  took   you  one  day  and  earned  $400  once.  If  the  graphic  is  really  good,  the  company  will  continue   to  use  the  graphic  for  many  years,  which  has  a  potential  to  generate  thousands  of  dollars  in   revenue.  The  longer  the  work  is  used,  the  larger  your  quantitative  worth  becomes.    Another   example  is  paying  a  gaffer  $950  for  one  day  of  work  can  seem  like  a  lot  of  money  to  pay  in   one  day.  However,  what  the  producer  is  creating  is  a  film  that  will  last  forever  and  continue   to  earn  revenue  for  the  company  for  many  years  beyond  the  one-­‐day  worth  of  income  paid   to  the  gaffer.  The  gaffer  can  include  this  information  to  show  how  their  skills  will  bring  to  a   company  that  choose  to  hire  them.         JN:  Tell  me  about  your  first  job.     JB:  My  first  job  was  being  in  the  military.  I  was  in  the  Army  and  worked  as  a   photojournalist.  This  experience  taught  me  many  skills  I  use  today  for  my  career.       My  first  job  in  the  entertainment  industry  was  working  as  an  Office  PA  on  The  Punisher   movie.  I  turned  in  my  resume  and  cover  letter  in  July.  I  created  a  passionate  cover  letter.  I   recommend  starting  the  first  paragraph  about  yourself  and  what  you  want  to  do.  Include  a   brief  background  of  your  work  experience  relating  to  the  industry.  The  second  paragraph   should  talk  about  why  you  want  to  work  for  that  particular  company.  Here,  you  can  include   how  much  of  a  fan  you  are  and  how  you  will  be  talking  about  this  experience  until  the  day   you  die.  The  third  paragraph  should  state  why  the  company  should  care  about  you.  Explain   how  you  will  give  a  100%  and  that  you  are  full  of  passion.  Also,  include  a  closing  paragraph   with  your  contact  information  and  how  you’d  be  happy  to  just  see  the  office.  In  the  film   industry,  it’s  more  about  passion  instead  of  a  professional  cover  letter  because  they  want  to   know  you  can  work  14-­‐hour  days.        
  • 5. On  the  day  of  the  interview,  I  discovered  that  the  guy  I  was  replacing  for  the  Office  PA  job   was  a  guy  who  asked  too  many  questions  about  why  he  had  to  do  the  things  he  was  asked   to  do.  The  production  team  that  worked  with  the  prior  Office  PA  felt  that  with  my  past   military  experience,  I  wouldn’t  ask  why  at  all  and  instead  simply  take  orders.  I  understand   the  answer  to  why  is  always  because  they  asked  me  to  do  it.       The  second  reason  I  was  hired  on  the  spot  was  because  I  ended  up  knowing  the  person   interviewing  me.  I  had  previously  volunteered  to  help  out  a  production  team  during  the   summer.  It  was  a  1-­‐day  PA  job  with  no  pay  in  Florida’s  107-­‐degree  heat.  I  ended  up  having   the  responsibility  of  keeping  everyone  hydrated.  There  was  an  elderly  woman  who  ended   up  passing  out  from  heat  exhaustion.  The  2nd  AD  asked  if  she  was  okay,  and  I  assured  her   that  the  woman  was  okay  and  that  I  would  take  care  of  her.  Because  of  my  military   experience,  I  already  knew  what  to  do  to  help  her  recover.  During  my  interview,  I  realized   that  the  lady  conducting  my  interview  was  the  same  person  as  the  2nd  AD  that  I  worked  for   that  day  in  Florida.  She  remembered  me  as  soon  as  I  reminded  her  of  that  day.  She  offered   me  the  job  without  any  further  discussion  because  I  saved  her  job  that  day,  and  she  told  me   how  she  hadn’t  had  the  chance  to  thank  me  properly.  I  asked  her  if  she  wanted  to  look  at   the  office  work  I  brought  in,  and  she  quickly  flipped  through  my  book  and  began  to  discuss   my  work  schedule.         JN:  What  projects  are  you  currently  working  on?       JB:  I  recently  moved  to  L.A.  from  Orlando  on  a  trial  basis  to  see  if  I  could  find  a  great  long-­‐ term  gig  in  order  to  move  the  rest  of  my  family  over  with  me.  I’ve  been  helping  people   develop  their  projects,  and  it  turned  into  me  becoming  a  talent  manager.  I’m  working  with   a  writer  who  has  4-­‐5  scripts  written.  I  work  with  a  photographer  to  help  him  find  more   work.  I  have  a  website  called  www.RentReds.com  because  a  lot  of  Full  Sail  students  who   move  to  L.A.  have  Red  cameras.  When  someone  needs  to  rent  a  camera,  the  request  is  sent   out  to  everyone  in  the  network,  and  then  whoever  can  match  up  the  schedule  first  will  be   able  to  rent  the  camera  out.      
  • 6. I’m  currently  working  a  temporary  job  at  DC  Comics,  and  I  do  not  know  what  will  come   next.  Having  a  “go  with  the  flow”  attitude  allows  me  to  stand  out  during  interviews.     JN:  What  is  the  most  challenging  aspect  of  your  job?    What  is  the  most  rewarding   aspect?       JB:  The  most  challenging  aspect  is  coming  up  with  something  career-­‐related  activities  to  do   every  day.  The  most  rewarding  part  of  what  I  do  is  seeing  someone  else  succeed  because  of   work  I  put  into  helping  him  or  her.         JN:  If  you  could  change  anything  about  the  film  business,  what  would  it  be  and  why?       JB:  Sometimes  living  in  a  big  city  can  be  lonely.  There  are  many  people  who  are  motivated   by  making  connections  versus  building  friendships.  At  the  end  of  the  day,  people  have   friends;  they  don’t  have  hundreds  of  connections.  It’s  about  the  relationships  you  build  and   the  life  you  live  while  building  projects.  I  have  met  with  over  100  Full  Sail  grads  out  in  L.A.,   and  the  major  consensus  is  they’re  lonely.       I’m  creating  monthly  get-­‐togethers  just  to  hang  out  and  make  new  friends  or  spend  quality   time  with  old  ones  without  any  business  talk.  Most  people  are  introduced  by  what  they  do   for  their  career  instead  of  what  kind  of  person  they  are.  I  like  to  say  I’m  in  between  work   just  to  trip  up  people  because  it’s  not  a  usual  response  and  instead  going  with  the  flow  and   enjoying  life.       JN:  What  advice  do  you  have  for  Full  Sail  students  who  are  a  few  months  away  from   graduation?       JB:  If  you  don’t  know  every  single  student  on  campus,  then  you’ve  messed  up.  The  best   advice  is  to  get  to  know  each  other.  If  you  cannot  properly  network  within  the  Full  Sail   campus,  then  how  are  you  going  to  survive  in  the  larger  cities  such  as  L.A.  and  New  York?   Even  if  the  networking  is  competitive,  it  is  still  important  to  meet  new  people.  The  larger  
  • 7. cities  have  a  lot  of  competition,  long  work  hours,  and  negative  aspects  such  as  crime.  A   recent  graduate  can  feel  like  the  city  is  trying  to  kill  them  and  eat  them  alive.  Instead  of   becoming  another  causality  of  failure  in  the  business,  you  have  a  better  chance  of  success   by  knowing  the  battle  is  a  fight  for  your  life.  This  quest  is  not  for  the  faint  of  heart.               It’s  also  a  great  idea  to  give  yourself  a  deadline  after  moving  to  a  large  city  of  how  long   you’ll  live  there  to  try  it  out.  If  it  doesn’t  work,  you  know  you  have  a  back  up  plan.  I   recommend  giving  yourself  one  year,  and  if  you  haven’t  made  it  into  the  entertainment   industry  by  then,  it’s  time  to  pack  up  and  go  home.  Doesn’t  sound  like  an  option  to  you?   Then  fight  for  what  you’re  passionate  about.  If  you  become  the  person  who  procrastinates,   then  you  can  be  in  L.A.  for  ten  years  before  you  get  a  break.  Once  you  get  the  drive  to   complete  your  dreams,  then  nothing  will  stop  you.       If  you  do  find  yourself  in  a  rut  for  a  long  time,  reflect  on  what  is  standing  in  your  way.  You   do  not  need  to  work  for  people  who  string  you  along  for  years  but  never  give  you  a   promotion.       JN:  How  do  you  build  an  effective  team?       JB:  Build  a  team  of  a  core  group  of  4  people  with  specific  roles  who  all  have  a  common  goal   or  vision.  I  suggest  using  the  model  of  having  a  team  made  up  different  purposes  and   responsibilities.  I  refer  to  them  in  this  way:  the  looks,  the  brains,  the  muscle,  and  the  wild   card.  The  figurehead  is  the  showman,  known  as  the  looks.  The  brains  is  the  person  who   holds  everyone  together  and  gets  things  accomplished  as  a  project  manager.  The  wild  card   will  create  some  chaos,  and  without  chaos,  no  creativity  or  spontaneity  can  happen.  The   muscle  is  also  needed  to  do  things  like  loading  and  unloading  equipment.       However,  when  all  4  of  these  personalities  come  together,  great  things  can  happen.  It   works  best  when  everyone  has  the  same  goal  and  shares  the  same  level  of  satisfaction   when  achieving  projects.  When  the  project  grows  larger  than  the  4  people  can  handle,  it  is  
  • 8. fine  to  bring  in  new  people  on  a  per-­‐project  basis.  However,  when  the  project  is  over,  the   core  group  should  continue  to  stick  together  on  all  future  projects  as  partners.