This presentation is a revision of an earlier presentation here on Slideshare. It includes an updated social meme graph and current member information about The 2.0 Adoption Council.

1. WEB 2.0 AND THE ENTERPRISE
DATE AUTHOR
MARCH 9, 2010 SUSAN SCRUPSKI, SOCO PARTNERS
Thursday, March 11, 2010

2. Who Am I?
• Blogger
• Researcher
• Consultant
• 2.0 Evangelist
• Conference Organizer
• Founder, The 2.0 Adoption Council
•@ITSinsider
Thursday, March 11, 2010

3. A show of hands...
Hashtag: #ATCe20
Thursday, March 11, 2010

4. When did e20 begin?
Thursday, March 11, 2010

5. McAfee
Case Study
DrKW: Investment Bank, 2005
• blogs, wikis, messaging
• e20 technologies: blank SLATES*
• let knowledge work “emerge”
• unstructured, egalitarian
*SLATES: Search, Links, Authoring, Tags, Extensions, Signals
Thursday, March 11, 2010

6. What is an e20 State of Mind?
Thursday, March 11, 2010

7. TRANSPARENCY
COLLABORATION/SHARING
TRUST
AUTHENTICITY
The Pillars of 2.0 Zen
Thursday, March 11, 2010

8. Are e20 & “Social Media”
Synonymous?
Thursday, March 11, 2010

9. No.
E2.0 happens behind the
firewall (and for good reason).
Thursday, March 11, 2010

10. News Flash: Enterprises Have Secrets!
CUSTOMER DATA
PATENTS
STRATEGY
EMPLOYEE DATA
M&A PLANS
PRODUCT DESIGN
COMPETITIVE DATA
Thursday, March 11, 2010

11. But... Employees Should Not.
Thursday, March 11, 2010

12. So, how does it all fit together?
Thursday, March 11, 2010

13. Thursday, March 11, 2010

14. The Enterprise is Social
Beyond the Firewall
• Inside the firewall: Collaboration
• 2-way conversation at the edge
‣ Porous boundary to market
‣ Focuses roles/concentration
• All market/biz data returns to Enterprise for processing/action
• Increases competitiveness with timely decision-making
Thursday, March 11, 2010

15. The 2.0 Adoption Council
• A collection of Market Leading early Adopters
• Currently 161 members; 95 active on Jive
‣ Large Enterprise (10K+ employees)
‣ “Internal Evangelists”
• Sharing best practices/experiences
Thursday, March 11, 2010

16. Thursday, March 11, 2010

17. Obstacles for Early Adopters
• Awareness and/or Confusion
• Culture, Culture, Culture
‣ Moving from silos to “flat enterprise”
‣ Rewarding sharing, vs. hoarding
• Making the Business Case
• Ease of Use
• Misjudging the Importance of Community
Management
Thursday, March 11, 2010

18. Who’s Driving Enterprise 2.0?
HR
Sales 14% Innovation
IT
5% 9%
42% LOB
58% R&D
9% Knowledge Management
Procurement 14%
5%
Program Management
9%
Operations
5% Marketing
32%
2009 MEMBER SURVEY
Thursday, March 11, 2010

19. Early Case Studies
• Investment Bank:
‣ Flattened organization, created visibility for
Audit and Compliance group resulting in more
accurate reporting to Federal regulators
• Leading F500 Manufacturer:
‣ IT Organization wanted to change its image
from “IT sux” to “IT rox.” Factory Managers
singing IT praises now.
• Global Leader in Business Solutions and Services:
‣ Where Expertise is billable, dramatic
improvement in time-to-market deliverables.
Thursday, March 11, 2010

20. Where to find more info...
• Andrew McAfee’s original MIT Sloan article.
‣ http://andrewmcafee.org/2007/09/enterprise_20_is_now_free/
• Dion Hinchcliffe’s expansion of the SLATES mnemonic.
‣ http://blogs.zdnet.com/Hinchcliffe/?p=143
• The 2.0 Adoption Council
‣ http://www.20adoptioncouncil.com
• @ITSinsider on Twitter
‣ http://www.twitter.com/itsinsider
• ITSinsider blog
‣ http://www.itsinsider.com
Thursday, March 11, 2010

21. Thursday, March 11, 2010