1. (practice makes perfect)
Werner P Lindemann
Vice President: Global Technology Services
IBM Sub-Saharan Africa
March 16, 2012
© 2011 IBM Corporation
© 2011 IBM Corporation

2. Contents
 What’s different about Cloud?
 Offerings
– Spectrum of our Delivery Capability
– IBM Smart Cloud Enterprise
– IBM Smart Cloud Resilience
– How to?
• Add an Instance
• Cloud Estimator
 Q&A
2 © 2011 IBM Corporation

3. (The definition of) Cloud is (often) in the eye of the Vendor
More than 100 vendors claiming to be selling cloud computing
In answer to the question, explain what cloud computing is? “It's hard to explain, you can talk to
Sponsors of Enterprise 2.0 Conference and Web 2.0 Conference
anyone here and they will give you a different version.“
Shane Robison, CTO, Hewlett-Packard
"The interesting thing about cloud computing is that we've redefined cloud computing to
include everything that we already do....We'll make cloud computing announcements. I'm not
going to fight this thing. But I don't understand what we would do differently in the light of
cloud." Larry Ellison,
CEO, Oracle
"Every time there's a big new trend, a big new opportunity, we write a new operating system,"
Ballmer told delegates at the conference. "We're now in the process of writing a new operating
system. For lack of a better term, before we announce it in four weeks, I'll call it Windows Cloud."
Steve Ballmer, CEO, Microsoft
Cloud computing is the use of networked infrastructure software and capacity to provide
resources to users in an on-demand environment. … clouds provide a set of typically virtualized
computers which can provide users with the ability to start and stop servers or use compute
cycles only when needed, often paying only upon usage.
-http://www.vmware.com/technology/virtual-datacenter-os/cloud-vservices/faqs.html
3 © 2011 IBM Corporation

4. What the Market is Telling Us
There is universal interest in cloud computing across all industries and geographies
“21% [#2 rank] “43% want more
Speed & need Cloud to efficiency in cloud
Ease align to the delivery, 25%
Delivery velocity of the developing new
business” Cloud apps” IBM institute
for Business
Value
Optimize “54% were unsure “Nearly 70% “48% lack visibility “55% of
Quality of of how many of active cloud into cloud enterprises
cloud services users report little operations inhibits are connecting
Service were being used, confidence analysis of mobile devices
effecting optimal monitoring their compliance, to back-end
business cloud services” Perform. & ROI” cloud services”
operations.”
Cloud: Need to speed storage agility
Control “40% lose “80% focused
of control & on Cloud
Complexity governance is processes and
a top concern” management
processes [#1]
IBM institute for Business Value
4 © 2011 IBM Corporation

5. Organizations are now moving beyond virtualization to higher
value stages of Cloud Computing
Cloud focuses
on eased service
consumption &
management
Consumption based
metering and dynamic
capacity optimization
Virtualization
underpins
Cloud
End-to-end real time
monitoring and
optimization
Business service catalogs & self service
Service delivery automation
Virtualization management
5 © 2011 IBM Corporation

6. Ease the transition from virtualization to cloud service delivery
SPEED: accelerate & scale the delivery
of new services while enabling
81%
Are moving to Cloud,
continuous lifecycle updates with 62% of CIO’s citing it
as the top priority
AGILE: easily deliver, manage, and
secure mobile applications & devices in
70%
Are concerned about the
Cloud environments ability to see and
understand their Cloud
environments
COST: reduce IT expense and risk by 43%
controlling the velocity of change with
greater responsiveness Are focusing on improving
Cloud efficiency, speed
and control
6 © 2011 IBM Corporation

7. Our view … Cloud Computing:
a way to consume and deliver IT services,
inspired by consumer internet services and optimised by workload
Cloud enables:
Cloud computing has 5 key  Self-service
characteristics:  Sourcing options
1.On-demand self-service  Economies of scale
2.Anywhere, Anytime, Any network  Business flexibility & agility
access
3.Location independent resource Cloud represents:
pooling  The industrialisation of delivery
for IT supported services
4.Rapid elasticity
5.Measured service
7 © 2011 IBM Corporation

8. Cloud computing adoption patterns are emerging
Business Solutions
Cloud Enabled Cloud Platform Cloud Service
Data Center (IaaS) Services (PaaS) Provider
on Cloud (SaaS)
Cut IT expense, Accelerate time-to- Gain immediate Deliver innovative
risk & complexity market with new access to business services
workloads applications
8 © 2011 IBM Corporation

9. Integrated
IBM has been innovating the underpinnings
Automated
of cloud for over 45 years
Standardized
Virtualized
Systems
Strategies,
Inc
IBM acquires Cast
Iron for hybrid
IBM cloud integration
standardizes
topologies and
IBM delivers
patterns to
MQSeries providing
speed application
standardized,
deployment to
IBM delivers more reliable messaging
cloud and virtual
than 1,300 System/ across
environments
1960s IBM Cambridge 370 computers heterogeneous (IBM
with IBM
Scientific Center worldwide and and non-IBM) to
WebSphere
begins development announces 100s of SO clients.
Cloudburst
of CP-40, first OS VM virtualization WebSphere MQ is a
that implemented key entry point for
complete SOA
virtualization
9 © 2011 IBM Corporation

10. IBM Centers Deliver & Manage Cloud Services Around the World
IBM Worldwide Support Centers
8 Cloud Data Centers
11 Cloud Labs
57 Global Delivery Centers
54 Global Command Centers
Toronto Wroclaw, Poland
Dublin
Boulder, CO Ehningen, Germany
Beijing Tokyo
Silicon Valley, CA Raleigh, NC Seoul
Hong
Kong
Hanoi
Bangalor
e
Singapore
Sao Paulo
Johannesburg
IBM Cloud Lab
IBM Cloud Data Center
10 © 2011 IBM Corporation

11. IBM’s Leadership in Cloud
- Client Engagements
 2,000 successful cloud engagements in 2010
 50% of Fortune 10 and Fortune 50 working with IBM on private clouds
 80% of Fortune 100/500 companies using IBM cloud capabilities
 Over 200 client references
Reduced IT labor cost by 50
percent in configuration,
operations, management and
monitoring
Improved capital utilization
by 75 percent, significantly
reducing license costs
Reduced provisioning cycle
times from weeks to
minutes
Improved quality, eliminating
30 percent of software defects
Reduced end user IT support
costs by up to 40 percent
Simplified security
management
11 © 2011 IBM Corporation

12. Contents
 What’s different about Cloud?
 Offerings
– Spectrum of our Delivery Capability
– IBM Smart Cloud Enterprise
– IBM Smart Cloud Resilience
– How to?
• Add an Instance
• Cloud Estimator
 Q&A
12 © 2011 IBM Corporation

13. IBM SmartCloud capabilities meet Client needs
Business Process as a Service
Software as a Service
Platform as a Service
Infrastructure as a Service
Design Deploy Consume
Private & Hybrid Clouds Managed Cloud Services Cloud Business Solutions
Cloud Enablement Technologies Infrastructure and Software and Business
Platform as a Service Process as a Service
Commitment to open standards and a broad ecosystem
13 © 2011 IBM Corporation

14. Delivering cloud offerings mapped to the strategy
Business Process as a Service
Software as a Service
Platform as a Service
Infrastructure as a Service
Design Deploy Consume
IBM SmartCloud Enterprise Smarter Commerce on IBM
IBM SmartCloud Entry
IBM Smart Cloud Application SmartCloud
IBM SmartCloud Provisioning
Services* Social Business on IBM
IBM SmartCloud Monitoring
IBM SmartCloud Resilience SmartCloud
IBM SmartCloud Desktop Smarter Cities on IBM
SmartCloud
Business Analytics and
Optimization on IBM SmartCloud
*Offering in Beta testing
14 © 2011 IBM Corporation

15. IBM SmartCloud Foundation
Building and rapidly scaling private cloud environments with unparalleled time-to-
market, integration and management
SmartCloud Entry
Virtualized, resilient hardware
with systems management and pooling
Platform as a Service Technologies SmartCloud Provisioning
Rapid, high scale heterogeneous
provisioning and performance visibility
Application
SmartCloud Monitoring
Application Application Application
Lifecycle Resources Environments Management Integration Integrated cloud and image management
Infrastructure as a Service Technologies WebSphere Cast Iron (Hybrid)
Cloud to on-premise application
integration through multiple form factors
Infrastructure Management & Availability & Security & Usage and
IBM Workload Deployer
Platform Administration Performance Compliance Accounting Self-service capabilities on a workload
aware, optimized platform
15 © 2011 IBM Corporation

16. What is IBM SmartCloud Enterprise?
Our solution is:
 An infrastructure-as-a-service product that
provides enterprise-class IT development and
test environments offering control, reliability,
Your servers and PCs
data security and massive scalability in
Your firewall performance and capacity
 IBM owned and managed multi-tenant, highly
virtualized, shared infrastructure with
Internet
deployment through multiple delivery centers
 Secured access through the Internet (IPS/IDS,
IBM firewall SSH/HTTPS, VPN/VLAN, Web identity) to a
IBM unique security and
management infrastructure and content
authentication model delivered in compliance with IBM security
standards
 Virtualized IT development and test resources
delivered on a usage-based billing model
IBM delivery centers
16 © 2011 IBM Corporation

17. IBM SmartCloud Enterprise at a glance …
Features and functions:
 Choice of nine virtual (Intel) server configurations
 Choice of pre-configured software images from which to build
private image libraries
– Linux® operating systems; Red Hat and Novell SUSE
– Microsoft Windows operating systems, 2008 & 2003
– Extensive IBM, third party, and ISV image catalog*
– IBM Lotus®, WebSphere®, DB2® and Informix® stacks
– IBM Rational® Application Lifecycle Management
– Tivoli® Monitoring software
– Aviarc, CohesiveFT, Kaavo and Servoy software images
 Option to add blocks of persistent storage
 Image creation: cloning & instance backups
 Virtual Private Network (VPN/VLAN) services
 Multiple virtual IPs
 Premium support options; 24*7 by phone with optional add-on
Linux and Microsoft OS support
 Capacity: ~30K virtual machines ~5PB storage
Payment options:
 Pay-as-you-go
– VMs, selected software images & static IP addresses per hour
– Persistent storage per block per month
– Internet data transfer per GB transferred
 Reserved capacity package options
– Reserve a pool of virtual machine resources in units of 64 CPUs for 6
Offering website: or 12 months for a monthly fee and get preferred (discounted) VM
http://www.ibm.com/cloud/solutions/development usage rates
IBM Cloud portal: http://www.ibm.com/cloud/enterprise
*Please see current list of IBM software images published on the Cloud portal
17 © 2011 IBM Corporation

18. Which workloads are best to try on IBM SmartCloud Enterprise?
Application development Testing and quality assurance
 New projects or quick deployments  Different testing scenarios
 Transient applications • Regression
• Demo • Build and verification Cloud accelerates
• Training • Endurance
business value
• Proof of Concept  Cloud deployment of IBM Rational across a wide
• Migration of technology quality manager variety of domains.
 Multi-site, outsourced development and test • Test management
• Access from multi-sites, remote locations, • Test cases
etc. • Test execution and results
• Walled off external and contractor resources
 Cloud deployment of Rational Team ConcertTM
• Collaborative development Operations and infrastructure
• Process facilitation
 Spillover or burst infrastructure
• Source control
• Defect management  What if … swapping out
components…
 IBM Rational® Requirements Composer V2.0 -
Requirements gathering  Move development and test
environments out of data center to
Cross organization free up resources for production
 Access tools and software images from use
IBM and IBM Business Partners  Rational Build Forge® V7.1 – build
 A site for collaboration with partners and automation
vendors, outside everyone’s firewall  Rational Asset Manager V7.2 –
Asset storage and governance
18 © 2011 IBM Corporation

19. SmartCloud Enterprise
Whether you are designing a new application for the web (or something else)
Management,
Support and Hardware Hypervisor Operating Middleware Application Process
Deployment System
Security
and Isolation
Security Logical Integrated Dedicated Client Location
Policies and Physical Backup Connection Dexterity
and Services Isolation and Recovery from Data Center
Availability and
Performance SLA
Rapid High-End SLA
Provisioning Scalability 99.5% 99.9%
Time
Technology
Platform x86 Tiered Power Linux Windows AIX VMWare KVM
Storage
Payment and
Billing Pay as Pay as Managed
You Go: You Go: Service
Hourly Monthly Options
19 © 2011 IBM Corporation

20. Clients can create instances within minutes, and monitor, manage and
control through the Web Portal
Control tab
 Instance
 Images
 Storage
Account tab
 Managing Users
 Usage overview
 Access keys
 IP addresses
Support tab
 Forums
 Video & Document libraries
http://www.youtube.com/watch?v=O53kTuc4JW4
20 © 2011 IBM Corporation

21. With IBM SmartCloud Enterprise, you can choose from several
software licensing options
Customer Scenario Software Infrastructure
Charge Charge
You “bring your own IBM license” Per
You own an IBM software license and can use the Prepaid virtual machine (VM)
pre-built IBM images in the portal catalogue per hour (hr)
You “pay-as-you-go”
By usage Per VM
You choose the desired software, accept the license terms per hr
online, and receive a monthly usage bill
You “bring your own software and license”
Prepaid as Per VM
You bring you own software or software for which you hold agreed
valid licenses and install them on the servers you with vendors per hr
provision
You are an eligible ISV/SI developer
You can use selected IBM development software for No charge or Per VM
development, test, proof of concept and sales demos on by usage per hr
the IBM Cloud
21 © 2011 IBM Corporation

22. How do I jump in and save Money with SmartCloud Enterprise?
http://www-935.ibm.com/services/us/igs/cloud-development/estimator/Tool.htm?cfg=us-en
22 © 2011 IBM Corporation

23. IBM SmartCloud Resilience focuses on three key Cloud
services
IBM SmartCloud Resilience can help your business leverage cloud services
technologies to quickly and cost-effectively recover in the event of a disruption or
disaster. Our solutions, which include recovery and data protection and backup
services, can help you efficiently manage risk, reduce costs and meet regulatory
compliance mandates.
• SmartCloud Managed Backup
• SmartCloud Archive
• Virtual Server Recovery
IBM SmartCloud
Resilience
IBM SmartCloud
Managed IBM SmartCloud
Backup Archive
This suite of cloud services is designed to efficiently support your end-to-end
resilience needs.
23 © 2011 IBM Corporation

24. SmartCloud Resilience
Both backup and archive retain data for the purpose of mitigating risk, but how the data is
ultimately used differs greatly.
Backup & Recovery Archive*
 For recovery  For retrieval
 Copies information  Moves information
 Improves availability  Adds operational efficiencies
 Short-term in nature  Long-term in nature
 Data typically overwritten based on retention  Data typically maintained and not overwritten
 Multi-step search/retrieval  Optimized for search/retrieval
Archive*: A collection of data that is maintained as a long-term record of a business, application, or information state. Archives are
typically kept for auditing, regulatory, analysis or reference purposes rather than for application or data recovery.
http://www.snia.org/education/dictionary/a/
24 © 2011 IBM Corporation

25. SmartCloud Managed Backup address the BIG Data issue
Hardware and Software drive the major areas for annual backup TCO and
also account for the majority of causes of backup failures.
Annual TCO of Backup
Solutions
SmartCloud Managed Backup can near-eliminate the ‘Causes’ and reduce the
Costs
25 © 2011 IBM Corporation

26. SmartCloud Managed Backup
Comprehensive company-wide protection
Private or hybrid cloud solution
IBM Data Center
Client Data Center
• Web-based
Customer
Portal
• Reporting
• 24 x7 Monitoring
Client Branch Offices & Management
Client PCs and Desktops
26 © 2011 IBM Corporation

27. SmartCloud Archive address the Explosion of Information issue
Companies that cite defensible Average cost to collect, cull and Amount of IT budget spent on
disposal as key result of governance review information per legal case storage
programs
98% $3M 17%
Projected future information growth
Portion of information
44x
22% unnecessarily retained
70%
Companies that can defensibly 2020
2009 35 ZB*
dispose today
0.8 ZB*
* Zettabyte = 1 trillion gigabytes
Sources:
Source: CGOC Benchmark Report on Information Governance,
1 Litigation Cost Survey of Major Companies, 2010 (from Conference on Civil Ligitation, Duke Law School, May 2010) Sources:
October 2010
2 Industry estimates 3. Information Week Survey, December 2009
4. IDC Digital Universe Study, May 2010
27 © 2011 IBM Corporation

28. IBM SmartCloud Archive
Optimizing the archiving process and infrastructure
Uncontrolled Organized / Retained Optimized eDiscovery
 Data and Content  Unified Collection and  Integrated Compliance
 Poor Meta Data Classification  Records Management
 Flexible and Secure Infrastructure  Data and Content Analytics
Assess and  Unified Retention and Protection
Discover
28 © 2011 IBM Corporation
28

29. Virtual Server Recovery
Fully managed cloud service that enables clients to recover their virtualized or non-
virtualized servers on a virtualized cloud infrastructure
IBM Physical and virtualized servers
Physical and virtualized
intranet servers NAS
AIX
AIX®
Windows® Windows Linux
Linux®
Web portal Internet No replication
Authenticate
Failover
Client environment
failback Replication
Dashboard
reports
BCRS recovery center
BCRS LAN
SAN Recovery servers
Cloud
recovery Replication
management servers
system
BCRS SAN
© 2011 IBM Corporation

30. SmartCloud Desktop Architecture Options
Power Users VDI Citrix/Terminal FSC SBDIC
Services
Shared Services Streaming Svcs Public Desktop
Workstation Blade Virtual Client
Workstation Blade
(Private W/S) (Private Cloud) (Private Cloud) (Private Cloud) Cloud Service
keyboard, mouse, keyboard, mouse, keyboard, mouse, keyboard, mouse, keyboard, mouse,
display, network display, network display, network display, network display, network
Thin Client
Thin Client Thin Client Thin Client / Repurposed PC
Thin Client
User User User
User Users
User
User
User
User
Dedicated
Blades or
Blades or
Blades Blade Rack-
Virtual Rack- X3550, Rack
based Shared
based x3650 Streaming Based
Servers Client servers Services Servers Servers
Service Virtual Client
Physical 1:1 Virtual Machines Published Desktop Streaming Virtual Machines
 1:1 dedicated blade  Up to 100:1 (quad-  Up to 250:1 (quad-  One to many  Options for VM
 Highest $/user Cost core) core) broadcast sizing
 App. compatibility  Full desktop  One OS and Apps.  One OS w/Apps  Shared
experience  Least fault isolation  High fault isolation Management
 For power users Infrastructure
 Choice of OS  More difficult to  Highly replicable
 Datacenter security  VM only no image
 Good security/TCO deploy & manage  Locked down
 Leverage existing highly managed
skills
30 © 2011 IBM Corporation

31. Why the IBM Cloud?
We can deliver: Make sure you can see what you buy/use:
 Flexible enterprise-oriented delivery
models, on the IBM Cloud,
 Team-based development and testing
environment
 Reliable and scalable environment
 Usage based pricing – pay-as-you go
with reserved capacity pool options
 Supports existing enterprise
procurement processes
 Expertise and best practices on security
 Proven IBM architecture, management
tools and assets.
31 © 2011 IBM Corporation

32. Questions ?
32 © 2011 IBM Corporation