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WebCongress Barcelona + Search Congress + EcommRetail 2011
Barcelona, España 2011
Search Market, NASDAQ, China,
Operación Aurora 中国搜索市场纳
斯达克极光行动
SEARCH CONGRESS BARCELONA 2011- “Search Market, NASDAQ, China, Operación Aurora 中国搜索市场纳斯达克 ”极光行动
Don Nuño Alberto Valenzuela Alonso - MADRID - ESPAÑA
2
CHINA RPC
SITUACION
MUNDIAL INTERNET
3
中国互联网状况 
互联网是人类智慧的结晶互联互联
网是人类智慧的结晶互联网是人类
智慧的结晶互联网是人类智慧的结
晶互联网是人类智慧的结晶互联网
是人类智慧的结晶互联网是人类智
慧的结晶互联网是人类智慧的结晶
Hùliánwǎng shì rénlèi zhìhuì de jiéjīng
SEARCH CONGRESS BARCELONA 2011- Nuño Valenzuela - MADRID - ESPAÑA
4
2013 喜讯 . 中美同意定期会谈“黑客问题”
5
中国互联网状况 
6
中国互联网状况 
Internet es la cristalización de la
sabiduría humana. 互联网是人类智慧的结
晶 .Internet es la cristalización de la
sabiduría humana. 互联网是人类智慧的结
晶 . Internet es la cristalización de la
sabiduría humana.
7
CHINA RPC & Search
8
The size of China's search
engine market hit 5.53 billion
yuan ($877 million) in the first
quarter of 2012.
China's search engine market
9
España en el puesto 42
A continuación las diez principales "economías
orientadas a la innovación":
1 Suecia 7,95
2 Estados Unidos 7,77
3 Noruega 7,74
4 Dinamarca 7,54
5 Holanda 7,52
6 Finlandia 7,26
7 Australia 7,04
8 Reino Unido 7,03
9 Canadá 7,02
10 Japón 6,73
http://www.telecompaper.com/news
www.connectivityscorecard.org
10
Conectivity Scoreland
http://www.connectivityscorecard.org/images/uploads/media/China_CS_2010_v2_final.pdf
11
Conectivity Scoreland
http://www.connectivityscorecard.org/images/uploads/media/China_CS_2010_v2_final.pdf
China has an uneven yet moderate performance on the
Connectivity Scorecard 2010, slipping two places to 17th
position. Good scores in the consumer category are offset by
lackluster performance in the business segment. The “per
capita” measures used in the Scorecard also contribute
negatively to the score of the world’s most populous country.
China has an impressive broadband and fixed-line penetration
compared to most other resource and efficiency-driven
economies. It also performs well in consumer usage and skills
category on account of its high literacy levels and good internet
usage. However, the country performs weakly in the business
category, with a low penetration of secure internet servers and
limited availability of international internet bandwidth. China also
reports moderate international voice traffic and IT services
spending by its enterprise sector.
The country, therefore, needs to emulate its strong performance
in the consumer category to strengthen its business
infrastructure. This will also help it bridge the gap with its BRIC
peers Russia, and Brazil, ranked fifth and sixth respectively on
the Connectivity Scorecard.
12
Conectivity Scoreland
http://www.connectivityscorecard.org/images/uploads/media/China_CS_2010_v2_final.pdf
Spain moves up one place to 20th position in the Connectivity
Scorecard 2010 study. However, the country’s overall ICT
development is significantly below its peers across all segments
with the only exception being the government sector, where it
performs well. Spain displays an inconsistent performance in
the consumer and business categories overall. While the
consumer and business infrastructure sub-categories display a
few bright spots, the country performs weakly to very modestly
on usage and complementary skills.
The country is still well behind the UK, France, Germany and the
Northern European nations of Scandinavia, the Netherlands and
even Belgium on most ICT measures. It does perform better
than Italy, Greece and Portugal, but this in itself reflects the
weakness of those economies rather than the strength of Spain.
Spain thus needs to significantly gear-up to utilize ICT as a
significant source of economic growth to catch up with its peers.
13
Input / Output Internet
14
CHINA RPC & Search
SEARCH CONGRESS BARCELONA 2011 – Nuño Valenzuela - MADRID - ESPAÑA
15
Search
SEARCH CONGRESS BARCELONA 2011- Nuño Valenzuela - MADRID - ESPAÑA
16
¿Qué se busca?
17
Censura Internet 2011
SEARCH CONGRESS BARCELONA 2011 – Nuño Valenzuela - MADRID - ESPAÑA
18
Open NET
http://map.opennet.net/
SEARCH CONGRESS BARCELONA 2011 – Nuño Valenzuela - MADRID - ESPAÑA
19
CNNIC
CHINA RPC & SEARCH
中国搜索市场
China Internet Network Information Center (CNNIC),
the state network information center of China, was
founded as a non-profit organization on Jun. 3rd 1997.
http://www.cnnic.net.cn/en/index/index.htm
SEARCH CONGRESS BARCELONA 2011 – Nuño Valenzuela - MADRID - ESPAÑA
20
Google.cn
SEARCH CONGRESS BARCELONA 2011 – Nuño Valenzuela - MADRID - ESPAÑA
21
Google.cn
SEARCH CONGRESS BARCELONA 2011 – Nuño Valenzuela - MADRID - ESPAÑA
http://searchenginewatch.com/3639954
http://fanfou.com/
22
The 24th Statistical Report on
Internet Development in China CNNIC
CNNIC’s Report :195 millones Internet users atacados por virus
Internet users (338 millones)
Broadband users (320 millones)
top-level domain names (12.96 million)
Chinese Internet users 2011: 338 million, up 13.4% from late 2008
2011 - increasing by 40 million within six month
China busca y crea “The Credible network”
23
Dr. Jianping Wu 吴建平
http://en.wikipedia.org/wiki/Jianping_Wu
Wu Jianping, nacido en 1953, de la Universidad de Tsinghua,
Departamento de Ciencias de la Computación y Tecnología,
Profesor de la Universidad de Tsinghua y de la Red de
Información sobre Investigación en Ingeniería del Centro, fue
profesor visitante en la Universidad de Tianjin, y creador de
CERNET, siendo miembro del Comité de Expertos del Centro.
Sus contribuciones a China y a Internet ha sido reconocidas
internacionalmente.
Tecnólogo
SEARCH CONGRESS BARCELONA 2011- Nuño Valenzuela - MADRID - ESPAÑA
24
NO DATA (1)
Se busca Baidu en Chino en Google
MAS que Se busca Baidu en Ingles
China: 338 milliones de Usuarios, number of broadband users
(320 million) and registration volume of top-level domain names
(12.96 million), with the popularization rate of the Internet rising
steadily. Affected by the launch of 3G business, the number of
mobile Internet users has also reached 155 million, accounting
for 46% of all Internet users and surging by 32.1% within six
months.
SEARCH CONGRESS BARCELONA 2011- Nuño Valenzuela - MADRID - ESPAÑA
25
CHINA SEARCH SIT
26
GOOGLE TRENDS: Google y Baidu
2727
Ajedrez
The Chinese are playing grandmaster chess against an
amateur America that can’t see beyond the second move
28
“Da igual que el gato sea blanco o negro,
lo importante es que cace ratones.
”  不管白猫黑猫,抓到老鼠就是好猫
China Internet Network Information Center (CNNIC),
the state network information center of China, was
founded as a non-profit organization on Jun. 3rd 1997.
http://www.cnnic.net.cn/en/index/index.htm
SEARCH CONGRESS BARCELONA 2011- Nuño Valenzuela - MADRID - ESPAÑA
29
Xiao Qiang 萧强
http://chinadigitaltimes.net/china/xiao-qiang/
http://en.wikipedia.org/wiki/Xiao_Qiang
Fundador y editor del China Digital Times. Es Profesor
adjunto de la University of California at Berkeley
Imparte clases de Activismo Digital y Blogging en China.
Ayudo a que se iniciará el Open Net Consensus forum –
que desarrolla procesos de desarrollo de losprincipios de
Libertad y Privacidad.
Creo un Software Agregador de Artículos marginados ,
censurados o bloquedos de la Blogosfera China
A military strategist and China specialist
SEARCH CONGRESS BARCELONA 2011- Nuño Valenzuela - MADRID - ESPAÑA
30
Li Congjun 李从军
http://www.chinavitae.com/biography/Li_Congjun%7C3954
http://en.wikipedia.org/wiki/Li_Congjun
Li Congjun, male, Han nationality, is a native of Liuan City,
Anhui province. He was born in 1949, joined the CPC in
1983, and graduated from Shandong University as a
doctoral candidate. He is a member of the 17th CPC
Central Committee. He served as the chief of the Zhejiang
Publicity Department until 2001 and he became president
of the Xinhua News Agency in 2008.
Presidente de XinHua News
la principal agencia de noticias de China lanzó un buscador en internet que filtrará los
resultados para beneficio del gobierno. La Agencia Xinhua puso disponible al
buscador en la direcciónwww.panguso.com en sociedad a la firma estatalChina
Mobile, la empresa de telefonía con más usuarios en el mundo.
SEARCH CONGRESS BARCELONA 2011- Nuño Valenzuela - MADRID - ESPAÑA
31
Robin Li: 李彦宏
http://en.wikipedia.org/wiki/Robin_Li
In 1998, he published the book Business War in Silicon Valley
硅谷商战  in the Mainland according to his work and life
experience in Silicon Valley. At the end of 1999, he brought
risk investment back to China to found Baidu with his friend
Eric Xu. In 2001, he was titled “the Chinese Top Ten
Innovative Pioneers” 中国十大创业新锐 In 2002 and 2003, he
was honored of “IT Ten Famous Persons” IT十大风云人物
In April, 2004, he was elected the second session of “Chinese
Software Ten Outstanding Young Persons”
中国软件十大杰出青年 On August 23, 2005, he was honored
the twelfth session of “ASEAN Youth Award” 东盟青年奖 On
December 28, he was honored of “CCTV 2005 Chinese
Economic Figures of The Year” CCTV2005中国经济年度人物
On December 10, he was elected 2006 world’s “Best Business
Leader” of the American Business Weekly 美国《商业周刊
2006》 全球“最佳商业领袖
Baidu
SEARCH CONGRESS BARCELONA 2011- Nuño Valenzuela - MADRID - ESPAÑA
32
He Qinglian 何清涟
http://heqinglian.wordpress.com/about/
http://en.wikipedia.org/wiki/He_Qinglian
Qinglian's articles often appear in the Chinese language press
outside of China. Her book Media Control in China ( 中国政府
如何控制媒体 ) was published online in Chinese (with an
English language summary) by Human Rights in China in 2004
and serialized on the website of a scholarly Chinese language
quarterly based in New Jersey, Modern China Studies ( 当代中
国研究 ). A revised and expanded edition was published in
Taipei by Liming Cultural Enterprises in 2006.
Economista
SEARCH CONGRESS BARCELONA 2011- Nuño Valenzuela - MADRID - ESPAÑA
33
Liu Xiaobo 劉曉波 ,
http://es.wikipedia.org/wiki/Liu_Xiaobo
El profesor de tecnología chino Fang Binxing, conocido por
haber sido el principal diseñador del sistema de control y
censura en el Internet chino. Fang, rector de la Universidad de
Correo y Telecomunicaciones de Pekín, aseguró que utiliza
seis redes virtuales privadas (VPN) que permiten al internauta
navegar como si lo hiciera desde un país diferente a China y,
por tanto, entrar a páginas censuradas en ese país como
Facebook, YouTube, Twitter o WikiLeaks.
Intelectual Premio Nobel de la Paz
FANG BINXING ( 方滨兴 ), PRESIDENT OF BEIJING UNIVERSITY OF POSTS AND
TELECOMMUNICATIONS AND THE GRAND ARCHITECT OF THE GFW
SEARCH CONGRESS BARCELONA 2011- Nuño Valenzuela - MADRID - ESPAÑA
34
Sharon Hom
http://en.wikipedia.org/wiki/Sharon_Hom
She currently sits on the advisory board of
Human Rights Watch/Asia (1995–present) and on the
Committee on Asian Affairs (1998–present) of the Bar
Association of the City of New York
A military strategist and China specialist
FANG BINXING ( 方滨兴 ), PRESIDENT OF BEIJING UNIVERSITY OF POSTS AND
TELECOMMUNICATIONS AND THE GRAND ARCHITECT OF THE GFW
SEARCH CONGRESS BARCELONA 2011- Nuño Valenzuela - MADRID - ESPAÑA
35
Sharon Hom
http://en.wikipedia.org/wiki/Sharon_Hom
Mr. Zheng is now Founder and CIO of Keywise Capital
Management. He is Co-founding Partner of Neon Liberty
Capital, managed N. Asian equity portion of $500 million
Emerging Markets Equity hedge fund; manager of Greater
China Long/short fund, $95 million.
His previous work experience includes Portfolio Manager of J.P.
Morgan Asset Management, Emerging Markets, Co-manager and
Asian specialist for Global EM product with $4.0 billion AUM; Portfolio
Manager of Global Small Cap EM product with $250 million AUM;
Equity Research Analyst, Asian Financial & Property sectors, J.P.
Morgan Asset Management, responsible for primary industry research
and stock selection advice on JPM’s EAFE, Global, and Emerging
Market’s products with total AUM of $4.0 Billion; Equity analyst,
Rockefeller & Co., Inc.; Assistant to Chairman, China International
Trust and Investment Corporation; Project Manager in power
equipment department, Ministry of Machinery Building Industry. He
holds M.B.A. degree from Harvard Business School, and is a CFA
charter
holder.
A military strategist and China specialist
SEARCH CONGRESS BARCELONA 2011- Nuño Valenzuela - MADRID - ESPAÑA
36
EL MUNDO SEARCH
ESTUDIOS DE MERCADO
1998 Google ha indexado 26 millones de páginas
2000 Google ha indexado 1 Billón 1,000,000,000
SEO TRADICIONAL
SEO EN VIDEO (SVO)
Akamai y varnish
SEO PR (COMUNICACION)
SEARCH CONGRESS BARCELONA 2011- Nuño Valenzuela - MADRID - ESPAÑA
37
LINKS E INFORMACIÓN
TOP TEN
LANGUAGES
IN THE INTERNET
Internet Users
by Language
Internet
Penetration
by
Language
Growth
in Internet
(2000 - 2010)
Internet
Users
% of Total
World Population
for this Language
(2010 Estimate)
English 536,564,837 42.0 % 281.2 %
27.3
%
1,277,528,133
Chinese 444,948,013 32.6 % 1,277.4 %
22.6
%
1,365,524,982
Spanish 153,309,074 36.5 % 743.2 % 7.8 % 420,469,703
SEARCH CONGRESS BARCELONA 2011- Nuño Valenzuela - MADRID - ESPAÑA
38
Productos de Ciberpropaganda
DIFUSION DE MENSAJES
CREACION DE MARCA, FIRMA, SLOGAN O CELEBRITY
DETECCION DE DESPRESTIGIO DE MARCA Y PENALIZACIONES
DETECCION DE ADVERSARIO CON TECNICAS DESLEALES
RE-POSICIONAMIENTO DE MARCA
NEUTRALIZACION DE CONTRA-PROPAGANDA
VISIBILIDAD DE COMUNICADOS
SEARCH CONGRESS BARCELONA 2011- Valenzuela - MADRID - ESPAÑA
39
ACCIONES DE CIBERGUERRA
“Cascade-Based Attack Vulnerability on the U.S. Power Grid”
A new approach to China – 1/12/2010 03:00:00 PM
Hackers attack Baidu; Iran govt denies connection – 12/01/2010
QuickMart™ Estudios generales de mercados, sectores o nichos
Estudios e informes a medida
Evaluación, selección de distribuidores, agentes, o socios
Evaluación y análisis previa a la formación de Joint-Ventures
SEARCH CONGRESS BARCELONA 2011- Nuño Valenzuela - MADRID - ESPAÑA
40
Redirect a HongKong de Google
Redirects
On March 23, 2010 at 3 am Hong Kong Time (UTC+8),
Google started to redirect all search queries from Google.cn to
Google.com.hk. (Google Hong Kong), thereby bypassing
Chinese regulators and allowing uncensored
Simplified Chinese search results.[5][6][7]
As a
special entity recognized by international treaty, Hong Kong is
vested with independent judicial power[8]
and not subject to
most Chinese laws,[9]
including those requiring the restriction
of free flow of information and censorship of internet materials.
SEARCH CONGRESS BARCELONA 2011- Nuño Valenzuela - MADRID - ESPAÑA
41
4399.com
SEARCH CONGRESS BARCELONA 2011 – Nuño Valenzuela - MADRID - ESPAÑA
42
NASDAQ
SEARCH CONGRESS BARCELONA 2011- Nuño Valenzuela - MADRID - ESPAÑA
43
Rik Ferguson
Hay un consenso generalizado sobre el hecho de que el
Ejército de Liberación Popular de China lleva años
creando unidades de guerra electrónica compuestas de
civiles y militares. Pero la extensión y cuánto hay de
verdad en esto sólo lo pueden aclarar los chinos. En todo
caso, sólo porque un ataque proceda de servidores en
China o, como en este caso, Taiwán, no significa
necesariamente que provenga realmente de China, ni
supone que esté apoyado por el Gobierno chino. La
naturaleza del espionaje de alta tecnología hace muy
difícil llegar hasta su origen.
SEARCH CONGRESS BARCELONA 2011– Nuño Valenzuela - MADRID - ESPAÑA
44
ALEXA Y GOOGLE.CN / .HK
SEARCH CONGRESS BARCELONA 2011 – Nuño Valenzuela - MADRID - ESPAÑA
45
SEARCH CONGRESS BARCELONA 2011 – Nuño Valenzuela MADRID - ESPAÑA
ALEXA Y GOOGLE.CN / .HK
46
SEARCH CONGRESS BARCELONA 2011 – Nuño Valenzuela MADRID - ESPAÑA
ALEXA Y GOOGLE.CN / .HK
47
SEARCH CONGRESS BARCELONA 2011 – Nuño Valenzuela MADRID - ESPAÑA
ALEXA Y GOOGLE.CN / .HK
48
BANNEO “EN” CHINA A GOOGLE
BANNEO
On March 30, 2010, searching via all Google search sites (not only
google.cn but all language versions, e.g. google.co.jp. google.com.au, etc.),
including Google Mobile, was banned in Mainland China. Any attempt to
search using Google resulted in a DNS error. Other Google services such
as Google Mail and Google Maps appeared to be unaffected.[12]
Xiao Qiang,
director of the China Internet Project at UC Berkeley and founder of the
China Digital Times, noted that the ban in mainland China could eventually
block all access to Google sites and applications if the Chinese Government
wanted.[
The ban was lifted the day after
SEARCH CONGRESS BARCELONA 2011 – MADRID - ESPAÑA
30 DE MARZO 2010
49
CHINA SEARCH MARKET
China search market grows 53% in Q2 2010
Nace Baidu
OPTIMIZACION DE SITIOS WEB
Baidu en NASDAQ – Alibabaa y Yahoo
SEO EN VIDEO (Youku new ideas)
Split Option Baidu
SEO PR (COMUNICACION)
50
纳斯达克
NASDAQ 纳斯达克
51
SEARCH CONGRESS BARCELONA 2011– MADRID - ESPAÑA
NASDAQ & Chinext
52
DEFINICIONES
Link economy, capitalismo
cognitivo, Tag Economy,
economia de la información,
Data Base Economy,
Attention economy,
intention economy
53
SEARCH CONGRESS BARCELONA 2011 – Nuño Valenzuela MADRID - ESPAÑA
ALEXA Y GOOGLE.CN / .HK
54
SEARCH CONGRESS BARCELONA 2011 – Nuño Valenzuela MADRID - ESPAÑA
ALEXA Y GOOGLE.CN / .HK
55
SEARCH CONGRESS BARCELONA 2011 – Nuño Valenzuela MADRID - ESPAÑA
ALEXA Y GOOGLE.CN / .HK
56
SEARCH CONGRESS BARCELONA 2011 – Nuño Valenzuela MADRID - ESPAÑA
ALEXA Y GOOGLE.CN / .HK
57
SEARCH CONGRESS BARCELONA 2011 – Nuño Valenzuela MADRID - ESPAÑA
ALEXA Y GOOGLE.CN / .HK
58
SEARCH CONGRESS BARCELONA 2011 – MADRID - ESPAÑA
GhostNet (“Red Fantasma) “ 幽灵网
59
SEARCH CONGRESS BARCELONA 2011 – MADRID - ESPAÑA
Reach
60
SEARCH CONGRESS BARCELONA 2011-– MADRID - ESPAÑA
Search Visits
61
SEARCH CONGRESS BARCELONA 2011 – MADRID - ESPAÑA
GhostNet (“Red Fantasma) “ 幽灵网
62
CHINA RPC & Search! Bidu
63
SEARCH CONGRESS BARCELONA 2011- MADRID - ESPAÑA
Bidu
64
SEARCH CONGRESS BARCELONA 2011 – MADRID - ESPAÑA
Detail: Bidu
65
SEARCH CONGRESS BARCELONA 2011 – Nuño Valenzuela MADRID - ESPAÑA
ALEXA SEARCH BAIDU 2009 / 2010
66
SEARCH CONGRESS BARCELONA 2011 – Nuño Valenzuela MADRID - ESPAÑA
ALEXA PAGEVIEWS BAIDU 2009 / 2010
67
SEARCH CONGRESS BARCELONA 2011 – Nuño Valenzuela MADRID - ESPAÑA
ALEXA REACH BAIDU 2009 / 2010
68
SEARCH CONGRESS BARCELONA 2011 – Nuño Valenzuela MADRID - ESPAÑA
ALEXA RANK BAIDU 2009 / 2010
69
极光行动
OPERACIÓN
AURORA 极光行动
El ciberataque más sofisticado de la historia
70
OPERACIÓN AURORA
Operation Aurora is a cyber attack which began in mid-2009 and continued through December 
2009.The attack was first publicly disclosed by Google on January 12, 2010, in a blogpost.[2]
 In the blog 
post, Google said the attack originated in China.
The attack has been aimed at dozens of other organizations, of which Adobe Systems,[3]
 
Juniper Networks[4]
 and Rackspace[5]
 have publicly confirmed that they were targeted. According to 
media reports, Yahoo, Symantec, Northrop Grumman and Dow Chemical[6]
 were also among the targets.
As a result of the attack, Google stated in its blog that it plans to operate a completely uncensored
 version of its search engine in China "within the law, if at all", and acknowledged that if this is not 
possible it may leave China and close its Chinese offices.Official Chinese media responded stating that 
the incident is part of a U.S. government conspiracy.[7]
The attack was named "Operation Aurora" by Dmitri Alperovitch, Vice President of Threat Research at 
cyber security company McAfee. Research by McAfee Labs discovered that “Aurora” was part of the 
file path on the attacker’s machine that was included in two of the malware binaries McAfee said were 
associated with the attack. "We believe the name was the internal name the attacker(s) gave to this 
operation," McAfee Chief Technology Officer George Kurtz said in a blog post.[8]
According to McAfee, the primary goal of the attack was to gain access to and potentially modify source 
code repositories at these high tech, security and defense contractor companies. “[The SCMs] were 
wide open,” says Alperovitch. “No one ever thought about securing them, yet these were the crown 
jewels of most of these companies in many ways — much more valuable than any financial or 
personally identifiable data that they may have and spend so much time and effort protecting."[9]
began in mid-2009 
71
George Kurtz
http://blogs.mcafee.com/?s=operation+aurrora 
Former CEO of Foundstone, and current worldwide chief 
technology officer, George Kurtz is an internationally 
recognized security expert, author, and entrepreneur, as 
well as a frequent speaker at many major industry 
conferences. In his position as CEO, Kurtz brought a 
unique combination of business acumen and technical 
security know-how to Foundstone. George™s 
entrepreneurial spirit positioned Foundstone as one of the 
premier "pure play" security solutions providers in the 
industry. In addition to his day job, George co-authored one 
of the best selling security books ever published (McGraw-
Hill, 
Hacking Exposed: Network Security Secrets & Solutions).  
Worldwide CTO - Chief Technology Officer 
& Executive Vice President
SEARCH CONGRESS BARCELONA 2011-  Nuño  Valenzuela - MADRID - ESPAÑA
 @george_kurtzcto.
72
OPERACIÓN AURORA
• http://www.mcafee.com/us/resources/white-papers/wp-protecting-critical-assets.pdf
Video: http://www.youtube.com/watch?v=jfT_GuR3blA
• http://www.youtube.com/watch?v=8Y5Vbp6qQRI
73
CHINA RPC & Search
“Cascade-Based Attack Vulnerability on the U.S. Power Grid”
Jian-Wei Wang *, Li-Li Rong
Institute of System Engineering, 
Dalian University of Technology, 
2 Ling Gong Rd., Dalian 
116024, Liaoning, PR China
74
Larry M. Wortzel
https://docs.google.com/viewer?url=http://www.internationalrela
Dr.Dr. Larry M. Wortzel is president of Asia Strategies and 
Risks, LLC. He provides consulting services on defenses, 
security, political and economic issues related to China and 
East Asia.
Wortzel has 37 years of experience assessing events and 
working in the Asia-Pacific region. He is the author of two 
books on China’s politics and military affairs. In addition, he 
has edited and contributed chapters to eight other books 
on China’s military forces He is a commissioner on the 
Congressionally-appointed US-China Economic and 
Security Review Commission. http://www.larrywortzel.com/
A military strategist and China specialist
SEARCH CONGRESS BARCELONA 2011-  Nuño  Valenzuela - MADRID - ESPAÑA
75
Transforming U.S. Cyberspace
http://origin.www.uscc.gov/sites/default/files/LarryWortzeltestimony
 
76
Un tipo interesante
http://twitter.com/rik_ferguson
77
CONCEPT DOPPLER
GRAN MURALLA DIGITAL
CHINA GFC 金盾工程
http://www.conceptdoppler.org/faq.html
78
FANG BINXING
http://en.wikipedia.org/wiki/Fang_Binxing
El profesor de tecnología chino Fang Binxing, conocido por 
haber sido el principal diseñador del sistema de control y 
censura en el Internet chino. Fang, rector de la Universidad de 
Correo y Telecomunicaciones de Pekín, aseguró que utiliza 
seis redes virtuales privadas (VPN) que permiten al internauta 
navegar como si lo hiciera desde un país diferente a China y, 
por tanto, entrar a páginas censuradas en ese país como 
Facebook, YouTube, Twitter o WikiLeaks.
方滨兴
FANG BINXING ( 方滨兴 ), PRESIDENT OF BEIJING UNIVERSITY OF POSTS AND 
TELECOMMUNICATIONS AND THE GRAND ARCHITECT OF THE GFW
7979
CLÁSIQUILLOS
GhostNet (“Red  Fantasma“  en  inglés;  “ 幽 灵 网 “ en 
chino simplificado, o YōuLíngWǎng
July  1  2009    Green Dam Youth Escort (simplified Chinese
:  绿坝 · 花季护航 ; pinyin: Lǜbà·Huājì Hùháng
GhostNet (“Red  Fantasma“  en  inglés;  “ 幽 灵 网 “ en 
chino simplificado,  o  YōuLíngWǎng  en Pinyin)  es  el 
nombre dado a una recientemente descubierta, y gran 
operación  de espionajeelectrónico,  basada 
mayormente en la República Popular China; la cual ha 
logrado infiltrarse en al menos 1.295 computadoras en 
103  países  alrededor  del  mundo.  Se  descubrió  que 
fueron  comprometidos  sistemas  de  computadoras 
pertenecientes  a  embajadas  y  otras  oficinas 
gubernamentales,  así  como  también  centros  de  exilio 
del tibetano Dalái Lama en  la Indiay  en  las  ciudades 
de Bruselas, Londres y Nueva York.
80
SERVICIOS PARA EMPRESAS
Those that strengthen political and economic control in China
those that gather economic, military
or technology intelligence and information
those that reconnoiter, map and gather
targeting information in U.S. military, government, civil infrastructure or corporate
networks for later exploitation or attack.
three types of malicious Chinese computer network operations:
http://news-es.karameloo.com/actualidad/ultima-hora/el-padre-de-la-censura-china-en-internet-reco
 l
81
GhostNet (“Red Fantasma) “ 幽灵网
82
CHINA DAILY 2010 JAN 12
Search engine Baidu confirms cyber-attack
2010-Jan-12 15:43:22 
BEIJING: China's largest search engine, Baidu.com, confirmed that its website 
was paralyzed Tuesday morning after coming under a cyber-attack.
The search engine has now resumed operation.
"The reason why Chinese users could not log on to the website was that our 
domain name server (DNS) in the United States was illegally attacked," it said in 
a statement that gave no details of the attack.
The company said it was still investigating the problem, and declined to give 
further information.
Problems were found at around 8 a.m. The website reopened at 11:30 a.m..
"It is rare for Baidu.com to be down for so long as the company boasts high 
security protection," said Li Tiejun, an IT security engineer of Beijing Kingsoft.
The search engine, which claims 70 percent of China's Internet search market, 
had only been down only once previously, for half an hour in December 2006.
83
Bloqueos según Wikipedia
List of websites blocked in the People's Republic of China
New York Times (www.nytimes.com)
Radio Canada International Chinese (still blocked as of March 2010)
Huffington Post (www.huffingtonpost.com)
Wired.com (http://wired.com/) 
 still blocked as of 1 September 2010
China Times at various days in 2002 (www.chinatimes.com.tw)
United Nations News (www.unitednationsnews.com) - an independent 
news website not affiliated with the United Nations
http://en.wikipedia.org/wiki/List_of_websites_blocked_in_the_People's_Republic_of_China
84
绿坝 · 花季护航
July 1 2009 Green Dam
Youth Escort (  绿坝 · 花
季护航 Lǜbà·Huājì
Hùháng)
http://zh.wikipedia.org/wiki/%E7%B6%A0%E5%A3%A9%C2%
 
85
Search engine Baidu confirms cyber-attack
2010-Jan-12 15:43:22 
BEIJING: China's largest search engine, Baidu.com, confirmed that its website was 
paralyzed Tuesday morning after coming under a cyber-attack.
The search engine has now resumed operation.
"The reason why Chinese users could not log on to the website was that our domain name 
server (DNS) in the United States was illegally attacked," it said in a statement that gave no 
details of the attack.
The company said it was still investigating the problem, and declined to give further 
information.
Problems were found at around 8 a.m. The website reopened at 11:30 a.m..
"It is rare for Baidu.com to be down for so long as the company boasts high security 
protection," said Li Tiejun, an IT security engineer of Beijing Kingsoft.
The search engine, which claims 70 percent of China's Internet search market, had only 
been down only once previously, for half an hour in December 2006.
http://www.chinadaily.com.cn/china/2010-01/12/content_9309171.htm
Baidu DNS records hijacked by Cyber Army
86
互联网
 
互联网是人类智慧的结晶互联互
联网是人类智慧的结晶互联网是
人类智慧的结晶互联网是人类智
慧的结晶互联网是人类智慧的结
晶互联网是人类智慧的结晶互联
网是人类智慧的结晶互联网是人
类智慧的结晶
87
•http://en.wikipedia.org/wiki/Internet_censorship_in_the_People's_Republic_of_China
•https://docs.google.com/viewer?url=http://www.internationalrelations.house.gov/111/wor031
•http://www.uscc.gov/index.php  Click below for the U.S.-China Economic and 
Security Review Commission’s report on the 
“Capability of the People’s Republic of China to Conduct Cyber Warfare and Computer Netw
•http://gcn.com/articles/2010/09/06/interview-george-kurtz-mcafee-google-attacks.aspx
•http://en.wikipedia.org/wiki/Operation_Aurora#cite_note-googleblog-1
•http://en.wikipedia.org/wiki/Operation_Aurora
Collection of articles on China and on Cyberwarfare
88
•http://www.slideshare.net/CIC_China/q3-wp-topic-onethe-chinese-iwom-landscapeen-presentation?type=powerpoint
•http://www.elpais.com/articulo/sociedad/25/paises/ejercen/censura/Internet/elpeputec/20070518elpepisoc_3/Tes
•Airforce Magazine: China turns up the Heat http://bit.ly/b2iSjd  
•Airforce Magazine: USAF's Cyberwar, Fighting the Phantom Menace http://bit.ly/dsdatu  
•Bryan Fite: Game Theory and Simulated Cyberwar http://bit.ly/bjil4W    
•China, Hacking and the Lingshui Intelligence Facility on Hainan Island http://bit.ly/dzr6gO http://bit.ly/cGB5f5  
•Cyber [Crime|War] - Connecting the Dots (Blackhat Briefing) http://bit.ly/bM8CRI  
•Cyber War in the 21st Century: The Emerging Security Challenge (Rajaratnam School of Int. Studies) http://bit.ly/dmvApo  
•Cyber Warfare: Law and Policy Proposals for U.S. and Global Governance - Virginia Lawyer http://bit.ly/bGleZH  
•Cyberwar: Concept, Status Quo, and Limitations - Zurich Center for Security Studies http://bit.ly/dxYMEQ  
•Hacktivism with Chinese Characteristics and the Google Attacks - Chennai Center for China Studies http://bit.ly/by32yY  
•Heritage Foundation: China and Cybersecurity http://bit.ly/9Bz3wd  
•Huaxia Military Digest: Locations of North Korea's Cyberwarfare Hacking Units in China http://bit.ly/dhHD5x  
•Indian government checking reports on Chinese hackers http://bit.ly/cqqZ1Y  
•Jart Armin: 'Information Engagement' and the Art of Cyber-Espionage http://bit.ly/dhDzE3  
•Kevin Coleman: Returning Fire in Cyber Space; Oh They’ll Hear You Alright http://bit.ly/csrbI3  
•Meet a Journalist Hacked by China - Don't Buy Evil blog http://bit.ly/9YXnFl  
•Network Security for Cyber War by Allison Johnson and Matthew Diana http://bit.ly/cDMVuV  
•Q&A: Microsoft's chief strategist on China, cyber attacks, immigration http://bit.ly/dklAtW  
•Richard Clarke's Cyberwar: File under Fiction - Reflections in a Chinese Eye blog http://bit.ly/aey4U9  
•The Internet in China: Civilian and Miltary Uses - Foreign Military Studies Office http://bit.ly/awcNEl 
Collection of articles on China and on Cyberwarfare
89
* Military Intelligence News http://bit.ly/dhibV9
China National Defense Science and Technology Information 
Network http://bit.ly/b8jmFH 
China Review Military News http://bit.ly/dnima8 
China.com: Military Forum http://bit.ly/aD7GGE 
China.com: Military News http://bit.ly/9ny4E2 
China: EastDay Military News http://bit.ly/aF9DMv 
ChinaMil Military News http://bit.ly/9yEWgO 
Huanqiu Military News http://bit.ly/8XWAat 
Junshijia Military News http://bit.ly/9ibWmf 
Kissbbao Military Observer http://bit.ly/doHQiK 
Kunlun Military Authority Station - Military News http://bit.ly/aQe9j2 
Sanjiang Military News http://bit.ly/ajAv28 
Sohu Military News http://bit.ly/cqgOOs 
Xinjunshi Military News http://bit.ly/azAMpW
Translated Military News from China :

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Nuño Valenzuela - China search-market & cyber security, Search Congress 2011

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