4. Design
Process to solve a specific problem
Fonction + Creativity
Designers = Problem solvers
Tool
What is the impact?
System thinkers
5. Ethnography
ethnos (people) + grapho (write)
Understand cultures and contexts
Field research
Qualitative
Listen before assuming
Empathy + Humility
6. “As Mark Twain once said, ‘It’s not what you don’t know that gets
you into trouble. It’s what you know for sure that ain’t so.’ If we
want to create breakthrough innovations, we’ll need to set aside
preconceived notions about ‘the way things are,’ learning instead
to watch and listen carefully for clues on how we might design a
better future.”
—Tom Kelley, IDEO
7. Why you want to work in that project?
Participative systems
Design “with” not “for”
Community
13. Stories start in
our neighborhoods
Reelizations creatively engages young people living in
NYCHA neighborhoods, equipping them with real-world
video production skills to develop their own personal
narratives around the issues faced by their communities.
1 THE BIG MOVING PICTURE
GOAL
In order to really rock at empowering NYCHA
kids, Reelizations needs to take a big step back
and understand its work in the grand scheme.
2 FOCUS ON GROWTH
To empower the FINANCING
next generation of
NYCHA students
with video skills OBJECTIVE 1 OBJECTIVE 2 What the fancy folks are sayin’
Graduate 30 students by Spring 2011, Raise funds to support cost of part-
equipped with technical skill and time Reelizations staff Know the players, get ready to play
demonstrated creative voice
Adobe Youth Voices
STRATEGY A FUNDRAISING The McCormick Foundation
STRATEGY A IDENTITY Grantmakers in Film & Electronic Media
Apply for 4 - 5 grants from youth
Re-brand Reelizations, launch Web site, media funders The W. Clement & Jessie V. Stone Foundation
produce posters by Oct 1st 2011
TACTICS: See ‘Raising Bucks: Know The Funding Exchange Paul Robeson — Fund for Independent Media
TACTICS: See ‘Heard + Scene: the Players, Get Ready to Play’ The Open Society
Identity &
Messaging Reelizations Brand Identity’
STRATEGY B RECRUITMENT
STRATEGY B VOLUNTEERS
Resources
Engage 5 volunteers throughout the
Add 100 interested students to database Stuart Foundation report on Youth Media work
2011-12 school year
Equipment Volunteers
by year’s end Youth Media Learning Network
TACTICS: See ‘Raising Bucks:
TACTICS: See ‘Focus on Growth: National Alliance for Media Arts & Culture
Tapping into the Film/Video world’
Recruitment Strategy’
Youth Media Reporter
Funding Recruitment
STRATEGY C CURRICULUM
STRATEGY C EVENTS
Curriculum Build and test updated curriculum,
Hold 2 large scale events to publicize
finalize standard curriculum for 2012
success of Reelizations projects.
school year.
RECRUITMENT
TACTICS: See ‘Focus on Growth: Pop-
TACTICS: See ‘Focus on Growth:
up Film Fest’ overview
Staf
f Curriculum’
Capacity
SS
A
ED
S CL
O E
O H
IV T
LS
IZ
GA G
EA L
H T
It is important to understand how the success of each
R N
EN
ID CIA
R N
N
D DE
SC IN
O TI
U
E
ET
ET
ST
SP
aspect of your program is inextricably bound to each
G
G
Students submit Start a data base of Post snazzy new Host a “Bring
other. Remember the value of prioritizing various aspects Op-Eds to local
newspapers.
potential students posters at & near
and follow up within key schools.
1-week of meeting
a Buddy” info
meeting, offer free
refreshments.
of the Reelizations work. Create Facebook &
new candidates.
Visit high-
Twitter accounts. schools for a short Invite successful
Have students Create ‘sign-up’ presentation and professionals in the
send updates at the sheets: at EVERY Q&A session. community.
beginning and/or event, don’t let
Invite students to
end of each class. anyone go by
talk about their
without signing up.
experience at
Reelizations.
Students create a
3
recruitment video Have goodie bags
for Reelizations. to offer to potential
students.
REEL EYES FILM FEST Offer a prize to the
student who recruits Have testimonials
X members and and fun stories of
put their name in a former students
“Wall of Fame” at any event you
An opportunity for the Reelizations group to showcase their put on.
videos. An event that brings exposure of the program to gain
public support and maximize visibility. Linking Reelizations
with the rest of the organization in a public realm. Giving each
CURRICULUM
participant a moment in the spotlight. Create buzz to recruit
new members.
Do not forget to: Other resources
CONCEPT Ask students to create an individual Manhattan Neighborhood Network Youth
project and a community-centered Channel
A week/month long event showcasing the student’s work and promoting the club. Guerrilla-style screenings which team project. Ideally this project would
may take place “sporadically” or pre-planned depending on the repertoire of students work. Global Action Project
be related to issues that ERDA is taking
An outlet to highlight eRDa resources. ex. linking event to the college access program. care of. Media Awareness Nework (CA)
Have brainstorming and media review ArtStart (NYC)
sessions.
Adobe Youth Video
Screen a short documentary and lead a
Bay Area Video Coalition
critic/analysis session.
Invite speakers from the community.
Strategy Design for East River Development Alliance / Youth Media Program
Project created by: Tania Jiménez, Etienne Pham, Mollie Ruskin and Chris Seabrooks / SVA * 2011
Reelizations_Poster.indd 1 11-09-05 8:53 AM
14. “Reelizations creatively engages young
people living in NYCHA neighborhoods,
equipping them with real-world video
production skills to develop their own
personal narratives around the issues
faced by their communities.”
17. (Half & Half)
A series of culinary activities in order
to bring people together.
18. SOCIAL ISSUE
Strengthen and create new meaningful,
close and trusting relationships between
French-Canadians and immigrants in the
social sphere in Montreal.
19.
20.
21. “Social design needs to be expansively conceived beyond
trained designers to include end users and social participants.
[…] It is a larger activity that depends upon design in all its forms
—thoughts, processes, tools, methodologies, skills, histories,
systems— to contribute to the needs of a larger society. […]
It can help us frame how we want to live in the future.”
—Andrew Shea
