1. By
Istifarini Handayani
Contact us :
E : Istifarini.handayani@consultant.com
Skype : istifarini2
Version : 01/2002 - 2015
“One Stop Solution”“One Stop Solution”
Integrated Project Consultancy
Strategic Planning & Business Development | Researcher & Architect |
Commercial Business Conceptor & Project Consultancy

2. RESEARCHER - STRATEGIC PLANNING & BUSINESS DEVELOPMENT for
LOCAL & INTERNATIONAL BUSINESS OWNER
Concern on Business Reporting - consist of :
- Business Plan
- Time Schedule
- Man Power
- Budget Vs Cost
BUSINESS CONCEPTOR (UNIT COMMERCIAL & NON PROFIT
ORGANIZATION)
Concern on Business Updating/ Market Trend - consist of :
- Fs Design Architectural – Interior
- Business Concept (general/ detail)
- Profit & Loss
ARCHITECTURE & REAL ESTATE DEVELOPMENT
Concern on Comprehensive Detail Design & Master Planning -
Consist of :
- Detail Design & Material
- Project Management & Property Management
- Detail BQ
- Master Planning (Present Vs Future)
Optional : UNIT BUSINESS COMMERCIAL (SERVICES OFFICES,
RETAIL, F&B)
Concern on B2B, B2C and H2H
Consist of :
- Business Concept until Integrated Design Implementation
- Investment Vs ROI
PROJECT & PROPERTY MANAGEMENT
Concern on Operational and Maintenance – Management
Consist of :
- Re-Design & Renovation
- Efficiency Material Existing
ENTREPRENEURSHIP for Startup BUSINESS
Concern on :
- Stakeholders, Community Engagement & People Empowerment
- Active network to regulatory & bureaucratic contacts.
Consist of :
- Workshop/ Training, Seminar/ Talk-Show
- Business Start up
Integrated Project Consultancy Services
We are present to you as Independent Partnership Firm Consulting.
Our Services include Architecture & Planning, Business Conceptor &
Integrated Project Consultancy.
We have created business consultancy which efficient and easily adaptable to
the needs of the Developers, Architects, Designers and Private Business
Owner/ SMEs Business Startup in a position to be a single point of contact for
all your needs on Integrated Project Consultancy.
Type of Project :
1. Housing
2. Unit Commercial (Retail , F&B, Services Offices, Art Gallery, Guess House/
Homestay/ Villa, etc.
Through our network we are in touch with the most prestigious brands
furniture, building material & Carpet suppliers from;
1. Local
2. International
(Brands Currently : Italy, India, Thailand, Australia, Singapore)
3. SMEs product creative
(i.e. Painting, Sculpture)
We are also capable as a facilitator between the clients with the suppliers
Local/ International. We will guide the clients who interest to visit the
manufacturing site of the most prestigious brands in local or abroad. This will
give clients a unique purchasing experience and good consideration to make
the best choices as a buyer.
Our Organization
Type of Project
Scope of Services
E : istifarini.handayani@consultant.com
Skype : Istifarini2

3. List Portfolio Projects
Business Conceptor - Link :
http://www.slideshare.net/istifarini/integrated-design-concept-diagram-for-business-retail-fb-by-istifarini-handayani-
march-2014-3-slides
http://www.slideshare.net/istifarini/integrated-design-concept-diagram-for-business-retail-fb-services-offices-by-
istifarini-handayani-march-2014-slides-4th
E : istifarini.handayani@consultant.com
Skype : Istifarini2

4. INTEGRATED DESIGN CONCEPT DIAGRAM for BUSINESS RETAIL - F&BANALYSIS&IDENTIFICATIONCLIENTNEEDS
RESTO/CAFÉ
CLASSIFICATION
PROJECT
MANAGEMENT
PROPERTY
MANAGEMENTBy. Istifarini Handayani; March 2014
Franchise
Standard
International Standard Local Standard
Commercial
Public Transport Standard
LOCATION IDENTIFICATION – LOCAL REGULATION & POLICY – PROPERTY / REAL ESTATE ROLES/ FUNCTION
1. LOCATION IDENTIFICATION
2. ACCESSIBILITY
3. BUDGET Vs COST Vs ROI
MARKET SEGMENTATION
1. INTERNATIONAL Vs LOCAL
2. PRODUCT SELLING
3. SCOPE OF SERVICES (DINE IN – TAKE AWAY – DRIVE THRU – SPECIAL EVENT SPACE), Etc
4. LEVEL of CUSTOMERS (AGE, GENDER, NATIONALITIES, ECONOMY LEVEL, STATUS, etc)
5. OPEN HOURS – OPERATIONAL
6. ROLES/ FUNCTION
ARCHITECTURAL – INTERIOR DESIGN – FURNITURE – DETAIL ORNAMENT INTERIOR & EXTERIOR
1. KITCHEN AREA – SITTING AREA – CONDIMENT AREA – SPECIAL EVENT SPACE (OPTIONAL) – CASHIER AREA – SERVICES AREA
2. OPTIONAL (PARKING SPACE) FOR STANDING ALONE RESTAURANT/CAFÉ
3. OPTIONAL ( OPTIMALIZATION AREA)
FACILITIES / PARTNER SUPPORTING
1. EXTERNAL – INTERNAL
2. BUSINESS PARTNER COLLABORATION (OPTIONAL)
CONSTRUCTION (DESIGN & BUILD) – PROJECT MANAGEMENT
1. TIME SCHEDULING
2. PROFESSIONAL - MAN POWER {TEAM LEADER – SUPERVISOR – ADMINISTRATION (OPTIONAL)}
3. SUPPLIER – CONTRACTOR – DEFECT MATERIAL – LIGHTING (ME) – SANITATION (PLUMBING)
MAINTENANCE & OPERATIONAL – PROPERTY MANAGEMENT
1. HIGH INVESTMENT BUT LOW MAINTENANCE
2. SAFETY & SECURE
3. HYGIENE & HEALTHY AMBIANCE
E : istifarini.handayani@consultant.com
Skype : Istifarini2

5. MARKET SHARE
On Business Plan
RETAIL – F&B
BUSINESS PARTNERSHIP
1. Open Exhibition
2. Fixed Customers
FACILITIES
SUPPORTING
1. Wi-Fi
2. Good Concept &
Lay out Design
3. Good Parking Area
CREATE CROWD
MAGNET
1. Internal
2. External
OPEN SPONSORSHIP
1. Co-Branding
2. Business Partner
Support
3. Profit Sharing
ACCESSIBILITY
1. Location
2. Public Access
3. Public Amenities
LOCATION
1. Mobile
2. Standing Alone
3. Part as a Tenant
MARKET
SEGMENTATION
1. Exclusive Vs Non
Exclusive
2. Open for Public
3. International Vs
Local
PRODUCT SELLING
1. PRICE
2. QUALITY
3. VARIANT
Classification
1. Type of
Resto/ café
2. Client Needs
3. Project
Management
4. Property
Management
Research &
Analysis
1. Market Share
2. Flexibility
Design
3. High
Investment Vs
Low
Maintenance
Present
Present Needs
Future
Business Grow
1. BUILDING
CONSTRUCTION
2. FURNITURE
3. DETAIL
ORNAMENT
4. FLOW LAY OUT
1. SCBD
2. SUB URBAN
3. NEW TOWN
4. PUBLIC
TRANSPORT
1. MAX. NATURAL
LIGHTING
2. MASSIVE Vs
OPEN SPACE
INTERIOR
LOWMAINTENANCE
1. MOBILE
2. STANDING
ALONE
3. PART AS A
TENANT
LOCATION
LIGHTING
STRUCTURE
HIGH INVESTMENT
INTEGRATED DESIGN CONCEPT DIAGRAM for BUSINESS RETAIL - F&B
- By : Istifarini Handayani – March 2014
E : istifarini.handayani@consultant.com
Skype : Istifarini2

6. Budget Vs Cost
1. Asset/ Fund Vs Investor
2. Accountability Vs Transparency
3. Single Cashier Vs Multi Cashier
4. High Investment Vs
Low Maintenance
5. ROI Vs Investment
Operational Vs
Property Management
1. HSE Vs Maintenance
2. Renovation Vs Fixed Asset -
Lifetime
3. Building Material Vs
Furniture Material
4. Services Guarantee Vs Profitable
Investment
Design Vs Project
Management
Market Share Vs
Business Partnership
Risk Management
Vs Insurance
Profit & Loss
INTEGRATED DESIGN CONCEPT DIAGRAM for BUSINESS RETAIL - F&B
- By : Istifarini Handayani – March 2014
Business Concept
1. Past – Present – Future
2.Type of Business Vs Business Ownership
3. Product Selling Vs Scope of Services
(Multi Product Vs Single Product)
4. International Vs Local
5. SWOT Analysis Vs Idealism
6. Location Vs Accessibility
7. Regulation Vs Policy
E : istifarini.handayani@consultant.com
Skype : Istifarini2
1. Design Layout Vs Zoning
Area
2. Detail Drawing Vs
Executive Summary
3. Contractor Vs List
Supplier
1. Marketing Vs Promotion
2. Sharing Profit Vs
Complementary Product
Selling
3. Time Efficiency &
Acceleration Business
Diversification
1. Well Planned Vs Well Organized
2. Time Schedule Vs Good Quality

7. Airport Station Service/ Gas Station Bus & Railways Station
SC/ MALL HOSPITALITY LEISURE
COMMERCIAL PUBLIC TRANSPORT (SHARE MARKET)
INTEGRATED DESIGN CONCEPT DIAGRAM for BUSINESS RETAIL - F&B
- By : Istifarini Handayani – March 2014
E : istifarini.handayani@consultant.com
Skype : Istifarini2
RETAIL F&B
ACCESSIBILITY
1. Location
2. Public Access
3. Public Amenities
LOCATION
1. Mobile
2. Standing Alone
3. Part as a Tenant
DESIGN GUIDANCE - High Investment –
Low Maintenance for Good Transaction (ROI)
LAY OUT
1. Flow – Circulation
2. Optimization Sitting Area
BUILDING MATERIAL
1. Façade (Interior-Exterior)
2. Ceiling Finishing
3. Floor Finishing
FURNITURE MATERIAL
1. Sitting Area
2. Cashier/ Lobby
3. Services Area
4. Kitchen Area
Business Partner Support
LIGHTING
1. Lighting Material
2. Massive /Open Space
DETAIL ORNAMENT
1. Refer to Business Concept
2. Exterior & Interior
3. Detail Material
KITCHEN & CONDIMENT AREA
1. International Standard
2. Local Standard
3. Franchise Standard
SITTING AREA
1. Style Design Vs Market Level
2. Ambience
3. Detail Furniture & Ornament
IT & ME
1. Wi-Fi Area
2. Electricity & Charging
Area
PLUMBING & HSE
1. Detail Material
2. Expose Finishing/ Covering
International Vs National 24 Hours / 20 Hours – 7 Days 24 Hours / 20 Hours – 7 Days
OPEN SPONSORSHIP
1. Co-Branding
2. Business Partner
Support
3. Profit Sharing
REGULATION, ROLES & POLICY
REGULATION, ROLES & POLICY

8. International Marketing
SERVICES OFFICES
Startup Business
Airport Station Service/ Gas Station Bus & Railways Station
SC/ MALL HOSPITALITY LEISURE
COMMERCIAL PUBLIC TRANSPORT (SHARE MARKET)
INTEGRATED DESIGN CONCEPT DIAGRAM for BUSINESS RETAIL - F&B – SERVICES OFFICES
- By : Istifarini Handayani – March 2014
E : istifarini.handayani@consultant.com
Skype : Istifarini2
RETAIL F&B
DESIGN GUIDANCE
LAY OUT
1. Flow – Circulation
2. Optimization Sitting Area
BUILDING MATERIAL
1. Façade (Interior-Exterior)
2. Ceiling Finishing
3. Floor Finishing
FURNITURE MATERIAL
1. Sitting Area
2. Cashier/ Lobby
3. Services Area
4. Kitchen Area
Business Partner
Support
LIGHTING
1. Lighting Material
2. Massive /Open Space
DETAIL ORNAMENT
1. Refer to Business Concept
2. Exterior & Interior
3. Detail Material
KITCHEN & CONDIMENT AREA
1. International Standard
2. Local Standard
3. Franchise Standard
SITTING AREA
1. Style Design Vs Market Level
2. Ambience
3. Detail Furniture & Ornament
IT & ME
1. Wi-Fi Area
2. Electricity & Charging
Area
PLUMBING & HSE
1. Detail Material
2. Expose Finishing/ Covering
International Vs
National
24 Hours / 20 Hours – 7
Days
24 Hours / 20 Hours – 7
Days
OPEN SPONSORSHIP
1. Co-Branding
2. Business Partner Support
3. Profit Sharing
Public Young Communities
REGULATION, ROLES & POLICY
REGULATION, ROLES & POLICY
MAPPING AREA
1. RADIUS
2. LOCATION
3. ACCESSIBILITY
4. AMBIANCE
5. ZONING AREA
BUSINESS PARTNERSHIP
SERVICES
OFFICES

9. Our Contact
E : Istifarini.handayani@consultant.com
Skype : istifarini2
Version : 01/2002 - 2015
Let we assist your Startup Business Project
from A to Z .....