1. This work is licensed under Creative Commons Attribution Non Commercial 3.0
Opportunity Recognition Workshop.
The Value Proposition Designer
Case study : GRAPHINE

2. “Business opportunities are like buses,
there’s always another one coming.”
Richard Branson

3. Part 5: Case study

4. The case Graphine
Software
Background: UGhent – iMinds
technology
Developed in ICON project
Software technology for
compression and rendering of
graphics and textures

5. The case
Graphine Software
Background: UGhent – iMinds technology
Developed in ICON project
Software technology for compression and rendering of graphics and
textures
Spin-off ready to go to the market now

6. The case
Customer jobs
• Main customers are companies requiring usage of high-
quality graphics / textures
• Mainly to be found in e.g. gaming, commercial breaks or
animated movies
• Jobs:
• Compression / decompression of graphics / textures

7. The case
Customer pains
• Limited computing power (loading time of graphics and textures)
• Storage needs
• Quality of the graphics and textures limited by the former two pains

8. The case
Customer gains
• Reduction in amount of memory space needed
• Faster rendering of graphics and textures
• Increase the quality (‘look and feel’) of graphics and textures
• Easy integration of tool into production process

9. The case
Products & services
• Software technology (SaaS) as engine to develop, compress and render
textures and graphics

10. The case
Pain relievers
• Less storage capacity required
• Faster rendering of graphics and textures
• Less computing power required

11. The case
Gain creators
• Technology can be used on various platforms (PC and mobile)
• Quality of the graphics and textures increases (level of detail, uniqueness,
‘look and feel’)

12. Questions?