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Beer industry in Thailand
- 1. Beer Industry Strategic Management
- 2. Agenda Economic Overview Consumer behavior Competitive Analysis Law and Regulation
- 4. Introduction of beer market in Thailand Beer is one of the world's oldest prepared beverages 9500 BC Ancient Egypt, Mesopotamia It is the third most popular drink overall, after water and tea Alcohol volume around 4-6%
- 5. How this industry operate their Brewing business?
- 6. Briefly information of Thai beer market In past few years average production volume of beer is 2,000 Million liters Reflect 70% overall plant capacity in 2010 Oligopoly market structure Tax and Government policy create big impact on industry FTA with ASEAN in 2010 about Beer category
- 7. Q1. Beer Production and consumption
- 8. Q1. Beer Market Value
- 10. Standard value is 7,895 Million THB
- 11. Economy value is 82,145 Million THBPremium Standard Economy
- 12. Q2. Key players in Beer Industry Singha Corporation Co., Ltd. Premium Standard Economy
- 13. Q2. Key players in Beer Industry Thai Beverage Public Company Limited Premium Standard Economy
- 14. Q2. Key players in Beer Industry Thai Asia Pacific Brewery Premium Standard Economy
- 15. Q2. Price Comparison 40 Baht 38 Baht 35 Baht 35 Baht 25 Baht 35 Baht 24 Baht 25 Baht 30 Baht
- 16. Q3. Law and Regulation 3 key factors which effect the industry’s growth Tax Advertisement and Selling AFTA
- 17. Q3. Law and Regulation
- 18. Q3. Law and Regulation Advertisement and Selling
- 20. 1 January 2010
- 22. Q3. Societal Attitude + Lifestyle
- 23. Q4. Competitor Positioning Map
- 26. Create negotiation power with outletsand transform them to exclusive partners
- 28. Creative commercial from Heineken cannot on airLessen scale of events to 7 commercial areas such as Arena 10, K-Village, United Center Building Return to focus on Premium Brand Portfolio
- 29. Q6. Key Success Factor
- 30. Q7. Attractive or not? NO… because Beer consumption is decreasing Law and regulation is more strict Tax rate is increasing High awareness of health concern
Editor's Notes
- It also limited days of selling as religion day; Visakabusha, Asanhabusha. The retail shops cannot put Alcohol products in the Gift set except the customer require them.
- Almost countries in AFTA is Muslim. Alcohol products cannot import to those countries. Then Thai beer company still have to paid tax at highest level.