Why You Should Be On Twitter, Best Ways to Search Twitter, What are people saying about you on Twitter, Best Way to Share Links, Do's & Don'ts of Twitter, Recommended Twitter Tools

1. What’s All This
Tweeting About?
Samantha TerBeest
Adult Services Librarian
Winona Public Library
@issamabooknerd / @winonapubliclib
#CoWTweets2014

2. Overview
• Why You Should Be Using Twitter
• Best Way to Search
– All Things Winona, Trending Topics, & Other Things
That Matter
• Best Way to Share Links
• What are people saying about you?
• The Do’s & Don’ts of Twitter
• Twitters Tools

3. Why Should You Be On Twitter
• There are more Twitter Users Ages 44
and Under than Non-Users.
– The Average Age of a Winona Resident is
26.7 Years.
• Twitter Users are more likely to live in
a City than a Rural Area

4. Why Should You Be On Twitter
• 73% of Smart Phone Users are one
Twitter
– How many people here own smart phones?
• 48% of Tablet Users are on Twitter
– How many people here own an iPad or
Samsung Galaxy Note?

5. Why Should You Be On Twitter
• Twitter users are more engaged in Civic
Activity
– Politics & local government meetings
• Twitters users are more likely to tell
some one about you/a company than non-
users
• Twitter Users are more likely to donate
money than non-users

6. Why Should You Be On Twitter
• Twitter Users are more likely to talk
about TV (Sports, Drama)
– More young people get the News from
Twitter than anywhere else
• There are more Sports Fans on Twitter
than any other social network

7. Best Way to Search
• Know What You’re Looking For
– People
– Pictures
– Video
– News
– Timelines/Lists
• Use a # (hashtag)
– Word, phrase, or abbreviation with no spaces
– Hashtags allow for topics to be found easier &
faster

8. Best Way to Search
• Search Topics by Certain Users
– Ex. Steamboat Days
from:WinonaDailyNews
• Advanced Search
– Search Words, People, Places, & Other

9. Best Way to Search: Winona
• Search by Location
– Location:Winona Within:5mi
• All Tweets within 5 miles of Winona will show in
the Search Results
• What’s Happening in Winona?
– #WinonaMN
– #Winona (not always the best one to use)
– #LakeWinona (also not the best to use)

10. Best Way to Search: Winona
• Following People/Places in Winona
– Search Winona & isolate to People
– Go to @WinonaPublicLib’s List of All Things
Winona

11. Best Way to Search:
Trending Topics
• What Are People Talking About on
Twitter?
– Trending Topics
• Tailored to You
• Based on Your Region

12. Best Way to Search:
Other Things that Matter
• Conferences:
– Most Conferences have event hashtags
• #CEAM2014 = City Engineers Association of
Minnesota
• #MNCities = League of Minnesota Cities
• Movies & TV
– TV or a Movie Use Hashtags
• #TFIOS = The Fault in Our Stars
• #HIMYMFinale = How I Met Your Mother
Series Finale

13. What Are People Saying About
You/Organization?
• Search Yourself
– Find out what people are saying about you
– Positive Info: Favorite It, Retweet It
• Let people know you exist
– Negative Info: Start a Conversation
• @mention them
• Direct Message Them

14. Sharing Links
• URL Shorteners (Save on Characters)
• Non-Tracking Shortner
– Tinyurl.com
– Ow.ly
• Tracking Shortener
– Bitly.com

15. The Do’s of Twitter
• Have a Public Profile
• Put in Your Location
• Practice Twitter Reciprocity
– Follow Your Followers
– Retweet Your @Mentions
– Favorite Your @Mentions

16. The Don’ts of Twitter
• DO NOT link your Facebook Account to
Twitter.
• DO NOT use more than two hashtags in
a Tweet.
• DO NOT leave your bio empty.

17. Twitter Tools
• www.Hootsuite.com
• https://tweetdeck.twitter.com
• http://www.twitonomy.com/
• www.Klout.com

18. THE END
Statistics Came From:
• biz.civicscience.com
• Citydata.com