We hosted the second Sessions of Amsterdam Creative Industries Center of Expertise as founded by Amsterdam University of Applied Sciences, Inholland University and Amsterdam School of Arts. Presentation and panel took place at the office of info.nl at June 5, 2014.

1. Shopping2020
& digital future of retail
June 5, 2014
Image: http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html

2. 16 retail organisations
460 experts
19 research topics

3. 32%
31%
22%
10%
3% 15%
10%
33%
21%
9%
5%
3%4%
Laptop Desktop Tablet
Smartphone Interactive/Internet television Glasses (e.g. Google Glasses)
Smart watches Other devices
Total market: devices used in the future to make online purchases (expert forecast)
Distribution of online purchase channels (%)
2013 2020
70% online shopping = mobile
GFK research Shopping 2020, 2013

4. a future inhabited by people
for whom the words “offline”, “online”
and “mobile” have become irrelevant
source:http://www.slideshare.net/yiibu/the-emerging-global-web

5. six trends

6. trend 1
Hyper personalisation of all

7. trend 1
Hyper personalisation of all
Image: placed.com

8. trend 2
Real experiences
balancing a data-driven world

9. trend 2
Real experiences
balancing a data-driven world

10. trend 3
Hybrid shopping as default
h"p://www.youtube.com/watch?v=3CSXOWKSG98

11. trend 4
Non-lineair customer journeys

12. trend 5
Retail will be in the cloud
http://www.mayicorp.com/SiteAssets/Pages/default/clouds.jpg

13. trend 5
Retail will be in the cloud
estimote.com

14. trend 6
The store is everywhere
Image: http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html

15. labs.info.nl, Jules Holleboom, 2014

16. product as platform
labs.info.nl, Jules Holleboom, 2014

17. Become an API
Focus on data
Think beyond your own store
Make open relations

18. Build an community
Value customer relations
Be an expert
Use platforms for transactions

19. The digital future of retail.
It is all about platforms and
communities.
!
Retail as media.