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Presented by: Iskandar Zulkarnaen
      (Community Editor KOMPAS.com)

Jakarta, June 8, 2011
ISKANDAR ZULKARNAEN – @iskandarjet

•   Community Editor KOMPAS.com, 2011
•   Jurnalist KOMPAS.com, 2009
•   Copywriter KOMPAS.com, 2007
•   Journalist Republika, 2004


S1  UIN Syarif Hidayatullah Jakarta,
Perbankan Syariah, 2002

      www.kompasiana.com/iskandarjet
      www.facebook.com/iskandarjet
      www.twitter.com/iskandarjet
      www.slideshare.net/iskandarjet
      iskandar@kompas.com
refers to forms of
content produced by private citizens who
are otherwise not professional journalists.



                  It’s also refers to the ways in which
                  audiences can become
                  participants in the media using the
                  different resources offered.
is the act of
citizens playing an active role in the process of
collecting, reporting, analyzing and disseminating
news and information.

  —Shayne Bowman and Chris Willis, Penulis We Media:
  How Audiences are Shaping the Future of News and
  Information
   BROADCAST: top-down news




    Advertiser                               TV,
                                          Newspaper,
                      Mass Media           Magazine,      Audience,
                      Organization        Website, etc.    Reader




     Dan Gillmor, San Jose Mercury News
   INTERCAST: bottom-up news




     Komunitas                            Komunitas




     Dan Gillmor, San Jose Mercury News
is the biggest Citizen
Media in Indonesia. Users are allowed to
publish their own news, experiences, opinions
and ideas immediately.
THEME                     24 hours
                                 All content are
                                 managed and
Kompasiana                       moderated
Covers various
topics & interests

                     content format
                                NEWS
                                OPINION
                                FICTION
   Contents are managed as those of News Portal
   Wide-range of Categories
   Citizen Journalism is not limited to news as it relies
    upon user participation

   Interactive Features enable users to be
    connected to each other

   Rich online activities create brand engagement
 Blogging
 Social networking
 Article Rating
 Comment Rating
 Comment & Reply
   Activities
   Messages
Registered User                             Published Content
    70.000 accounts                             300.000 articles
                        Mei 2011                                Mei 2011



                                          Average content/day: 800 articles


Within a month, a Kompasianer can post up to


150 articles                                       4.691
REP Admin Kompasiana | 07 June 2011 | 15:30         comments
 Unique Visitors   : 4,5 million users
 Pageviews         : 6,7 million pages
 Rank on Alexa     : #41 in Indonesia

                          *) per mei 2011




                                            Google Analytic
Registered User               Published Content
12.000  58.600               30.000  236.000
 Jan 2010   Dec 2010            Jan 2010     Dec 2010




                               2,8 million Dec 2010
                       122%    1,2 million Jan 2010

                               6,3 million Dec 2010
                       82%     3,4 million Jan 2010
Marketeers Netizen         Best in
   Champions         Citizen Journalism
     MarkPlus         Pesta Blogger 2010
Asian Digital Media
     Awards 2010
Best in Digital Content
  – User Generated
        Content
       WAN-IFRA
http://telkomsel.kompasiana.com/palingindonesia
http://ib-bloggercompetition.kompasiana.com/
http://www.kompasiana.com/events/nga
Citizen Media in print
Citizen Media in print
Citizen Media in print
Citizen Media in print
Kompasiana, Citizen Media Business Model in Indonesia

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Kompasiana, Citizen Media Business Model in Indonesia

  • 1. Presented by: Iskandar Zulkarnaen (Community Editor KOMPAS.com) Jakarta, June 8, 2011
  • 2. ISKANDAR ZULKARNAEN – @iskandarjet • Community Editor KOMPAS.com, 2011 • Jurnalist KOMPAS.com, 2009 • Copywriter KOMPAS.com, 2007 • Journalist Republika, 2004 S1  UIN Syarif Hidayatullah Jakarta, Perbankan Syariah, 2002 www.kompasiana.com/iskandarjet www.facebook.com/iskandarjet www.twitter.com/iskandarjet www.slideshare.net/iskandarjet iskandar@kompas.com
  • 3. refers to forms of content produced by private citizens who are otherwise not professional journalists. It’s also refers to the ways in which audiences can become participants in the media using the different resources offered.
  • 4. is the act of citizens playing an active role in the process of collecting, reporting, analyzing and disseminating news and information. —Shayne Bowman and Chris Willis, Penulis We Media: How Audiences are Shaping the Future of News and Information
  • 5. BROADCAST: top-down news Advertiser TV, Newspaper, Mass Media Magazine, Audience, Organization Website, etc. Reader Dan Gillmor, San Jose Mercury News
  • 6. INTERCAST: bottom-up news Komunitas Komunitas Dan Gillmor, San Jose Mercury News
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. is the biggest Citizen Media in Indonesia. Users are allowed to publish their own news, experiences, opinions and ideas immediately.
  • 16. THEME 24 hours All content are managed and Kompasiana moderated Covers various topics & interests content format  NEWS  OPINION  FICTION
  • 17. Contents are managed as those of News Portal  Wide-range of Categories  Citizen Journalism is not limited to news as it relies upon user participation  Interactive Features enable users to be connected to each other  Rich online activities create brand engagement
  • 18.  Blogging  Social networking  Article Rating  Comment Rating  Comment & Reply
  • 19. Activities  Messages
  • 20. Registered User Published Content 70.000 accounts 300.000 articles Mei 2011 Mei 2011 Average content/day: 800 articles Within a month, a Kompasianer can post up to 150 articles 4.691 REP Admin Kompasiana | 07 June 2011 | 15:30 comments
  • 21.  Unique Visitors : 4,5 million users  Pageviews : 6,7 million pages  Rank on Alexa : #41 in Indonesia *) per mei 2011 Google Analytic
  • 22. Registered User Published Content 12.000  58.600 30.000  236.000 Jan 2010 Dec 2010 Jan 2010 Dec 2010 2,8 million Dec 2010 122% 1,2 million Jan 2010 6,3 million Dec 2010 82% 3,4 million Jan 2010
  • 23. Marketeers Netizen Best in Champions Citizen Journalism MarkPlus Pesta Blogger 2010
  • 24. Asian Digital Media Awards 2010 Best in Digital Content – User Generated Content WAN-IFRA
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 35.
  • 36.