it's not a complete deck, but good to see the graphic, of course without showing the oackage concept!! =)

6. SOURCE: MTV Music Matters Research April 2007 (Synovate).
15-24. Urban Youth in 10 Countries

9. universe ‘000
8-12 13-17 18-24
150.0
21.6m
4.2m 112.5
75.0
37.5
total resps
0
SOURCE:Young Asian 2006
MTV P30D
BASE: 10 markets in Asia - SG/Korea/Twn/India/M’sia/HK/
Thailand/Philippines/indonesia/china
Universe/ sample :Youth 8-24 (21.6m/11,590)

10. %watched in P30D
40
30
20 Phoenix Chi
Dis Trav & Liv
cartoon network
Animal planet
HBO
NGC
10
SMovies
[V]
Discovery SOURCE:Young Asian 2006
0 BASE: 10 markets in Asia - SG/Korea/Twn/India/
M’sia/HK/Thailand/Philippines/indonesia/china
Universe/ sample : female 18-24 (4.2m/3,307)
MTV

11. %watched in P7D
30.0
22.5
15.0
Cartoon Network
Phx CHi
Animal Planet
SMovies
NGC
7.5
HBO
Discovery
[V]
0 SOURCE:Young Asian 2006
BASE: 10 markets in Asia - SG/Korea/Twn/India/
M’sia/HK/Thailand/Philippines/indonesia/china
Universe/ sample : female 18-24 (4.2m/3,307)
MTV

12. %watched in yesterday
20
15
10 AXN ASIA
Cartoon Network
Animal Planet
NGC
PHX CHI
5 SMovies
Discovery
HBO
[V] SOURCE:Young Asian 2006
0 BASE: 10 markets in Asia - SG/Korea/Twn/India/
M’sia/HK/Thailand/Philippines/indonesia/china
Universe/ sample : female 18-24 (4.2m/3,307)
MTV

13. universe ‘000
25-39
2.8m
70.0
14.4m
52.5
35.0
17.5
total resps
0
SOURCE: Pan Asia-Pacific media Survey (2006 Q1-4)
MTV P30D
BASE: 11 markets in Asia - SG/Sydney/ Melbourne/Korea/
japan/ Twn/India/M’sia/HK/Thailand/Philippines/indonesia/
Universe/ sample : Upscale adults 25-64 (14.4m/20,553)

14. %watched in P30D
40
30
20 BBC
Dis Trav & Liv
SMovies
Cartoon Network
Animal Planet
10 HBO
MTV
NGC SOURCE: Pan Asia-Pacific media Survey (2006 Q1-4)
BASE: 11 markets in Asia - SG/Sydney/ Melbourne/Korea/
CNN
0 japan/ Twn/India/M’sia/HK/Thailand/Philippines/indonesia/
Female 25-39
Universe/ sample : Q1-4 2-006(3.2m/4,450)
Discovery

15. %watched in P7D
30.0
22.5
15.0 BBC
Dis Trav & Liv
SMovies
Animal Planet
Car Net
MTV
7.5
HBO
NGC
SOURCE: Pan Asia-Pacific media Survey (2006 Q1-4)
CNN BASE: 11 markets in Asia - SG/Sydney/ Melbourne/Korea/
0 japan/ Twn/India/M’sia/HK/Thailand/Philippines/indonesia/
Female 25-39
Universe/ sample : Q1-4 2-006(3.2m/4,450)
DIscovery

16. %watched in yesterday
10.0
7.5
5.0 Animal P
Dis Trav & Liv
SPlus
SMovies
NGC
CNN
2.5
Car Net
MTV
SOURCE: Pan Asia-Pacific media Survey (2006 Q1-4)
HBO
0 BASE: 11 markets in Asia - SG/Sydney/ Melbourne/Korea/
japan/ Twn/India/M’sia/HK/Thailand/Philippines/indonesia/
Female 25-39
Universe/ sample : Q1-4 2-006(3.2m/4,450)
Discovery

18. 2.5
total PAX Resps (25-54 yrs old) ALL MTV viewers
1.3
66.8 43.4 travel on Biz & 1st class
46.5
61.1
7.7
29.8 31.6
6
member of social club
“i like to treat myself to something i’ll buy a new product or services if it
well educated - university & higher
special even if it’s expensive makes my life more enjoyable
confident and has her own
exclude Japan
style and own way with life
Source: Pan Asia-Pacific Cross Media
Survey 2006
Base: 11 MKTS in Asia member of past 7 day
Universe/sample : Upscale Adults 25-64
(14.4m/20,553/ MTV P7D (1.5m/2,692)

20. total PAX Resps (25-54 yrs old) ALL MTV viewers
28.7
46.2
9
31.6
18
6.2
3.8 4
will to spend on (ave spend USD 200+)
i pride myself on being well informed well known foregin brands are usually
working professional - Top management on cosmetic/ Fragrance/ Perfume etc
and up-to-date better quality than local brands
confident and has her own
exclude Japan
style and own way with life
Source: Pan Asia-Pacific Cross Media
Survey 2006
Base: 11 MKTS in Asia member of past 7 day
Universe/sample : Upscale Adults 25-64
(14.4m/20,553/ MTV P7D (1.5m/2,692)

22. 7.2
4.6
total PAX Resps (25-54 yrs old) ALL MTV viewers
has a offshore accounts for investment
55.9 purpose
13.4
41.6
19.1
19 10.6
16.1 15.8
has a privilege / priority banking
account
paying extra for quality is worthwhile visited Museum/ art gallery in P6mths consumed wine in past 6 mths
appreciates the finer things
exclude Japan
in life
Source: Pan Asia-Pacific Cross Media
Survey 2006
Base: 11 MKTS in Asia member of past 7 day
Universe/sample : Upscale Adults 25-64
(14.4m/20,553/ MTV P7D (1.5m/2,692)

24. total young asian resps (8-24yrs old) ALL MTV viewers
59.8
39.1
31.3 35.5
43.4
27.7
22.3 25.4
companion of leisure activities or
designer goods or famous brands can friends: Movies/ concerts/ shopping etc
i prefer to spend my free time outdoor
i like ppl too be around than be alone
entrance my image instead of sitting inside a house
outgoing, likes to hang out
exclude Japan
Source: Pan Asia-Pacific Cross Media
Survey 2006
Base: 11 MKTS in Asia
member of past 7 day
Universe/sample : Upscale Adults 25-64
(14.4m/20,553/ MTV P7D (1.5m/2,692)

25. we know how our audience is
behaving and how they are
spending their money!!

27. MTV is a charismatic brand