Presentation at the Healthcare IT Philippines conference May 22, 2014 Crowne Plaza Manila

1. #HealthXPH: Tweet Chat on Emerging
Technologies & Social Media in Healthcare
Iris Thiele Isip Tan MD, MSc
@endocrine_witch
Chief, University of the Philippines Medical Informatics Unit
Associate Professor, University of the Philippines College of Medicine
Health IT Summit
Crowne Plaza Manila 22 May 2014
Friday, May 23, 14

2. Halfof #HealthXPH
@endocrine_witch @giasison @bonedoc @cebumd
Friday, May 23, 14

3. Anatomy of
a Tweet Chat
Healthcare
Hashtag Project
Follow me on Twitter! @woofer_kyyiv by Slava
Murava Kiss, https://flic.kr/p/6stzhn
#HealthXPH
Hashtags on FB by Maria Elena
https://flic.kr/p/fk2mHu
HealthXPH logo by Remo Aguilar
www.healthxph.net
Friday, May 23, 14

4. Anatomy of
a Tweet Chat
Healthcare
Hashtag Project
Follow me on Twitter! @woofer_kyyiv by Slava
Murava Kiss, https://flic.kr/p/6stzhn
#HealthXPH
Hashtags on FB by Maria Elena
https://flic.kr/p/fk2mHu
HealthXPH logo by Remo Aguilar
www.healthxph.net
Friday, May 23, 14

5. Tweet
140-character message posted via Twitter
- Twitter Help Center
Multiple Tweets Plain by mkhmarketing
https://flic.kr/p/dVaqmj
Friday, May 23, 14

6. Following someone on Twitter means you are
subscribing to their tweets as a follower.
- Twitter Help Center
Friday, May 23, 14

7. Hashtag
Used to mark keywords or topics in a Tweet
Created organically by Twitter users as a
way to categorize messages
- Twitter Help Center
#
Friday, May 23, 14

8. http://www.americandialect.org/hashtag-2012
http://www.theguardian.com/lifeandstyle/shortcuts/2012/nov/28/baby-hashtag-silliest-name-ever
#IkawNa
Friday, May 23, 14

9. Tweet chat
Pre-arranged chat through tweets
that include a predefined hashtag
to link those tweets together
in a virtual conversation
- Susan Gunelius
http://weblogs.about.com/od/twitterfaqs/f/TwitterFAQTweetChat.htm Multiple Tweets Plain by mkhmarketing
https://flic.kr/p/dVaqmj
Friday, May 23, 14

10. My Storify: Creating Healing Environments #HCLDR Chat. By Dan Dunlop
http://thehealthcaremarketer.wordpress.com/2014/04/17/my-storify-creating-healing-environments-hcldr-chat/
Friday, May 23, 14

11. My Storify: Creating Healing Environments #HCLDR Chat. By Dan Dunlop
http://thehealthcaremarketer.wordpress.com/2014/04/17/my-storify-creating-healing-environments-hcldr-chat/
Friday, May 23, 14

12. My Storify: Creating Healing Environments #HCLDR Chat. By Dan Dunlop
http://thehealthcaremarketer.wordpress.com/2014/04/17/my-storify-creating-healing-environments-hcldr-chat/
Friday, May 23, 14

13. My Storify: Creating Healing Environments #HCLDR Chat. By Dan Dunlop
http://thehealthcaremarketer.wordpress.com/2014/04/17/my-storify-creating-healing-environments-hcldr-chat/
Friday, May 23, 14

14. Anatomy of
a Tweet Chat
Healthcare
Hashtag Project
Follow me on Twitter! @woofer_kyyiv by Slava
Murava Kiss, https://flic.kr/p/6stzhn
#HealthXPH
Hashtags on FB by Maria Elena
https://flic.kr/p/fk2mHu
HealthXPH logo by Remo Aguilar
www.healthxph.net
Friday, May 23, 14

15. 200 million active users
500 million tweets per day
- Twitter IPO filing (2013)
NodeXL Twitter Network Graphs: Social CRM
by Marc Smith, https://flic.kr/p/7SGo1D
Friday, May 23, 14

16. Screenshot from www.symplur.com/healthcare-hashtags
“The goal of the Healthcare Hashtag Project is to make
the use of Twitter more accessible for providers and
the healthcare community as a whole.
By lowering the learning curve of Twitter with a
database of relevant hashtags to follow, we hope to help
new and existing users alike to find the conversations
that are of interest and importance.
- Symplur.com
Partners
Friday, May 23, 14

17. #
Thomas M. Lee @tmlfox
http://www.symplur.com/blog/healthcare-hashtags-social-project/
Allow exploration by either hashtag or
healthcare subject matter
“medical education”
Friday, May 23, 14

18. Thomas M. Lee @tmlfox
http://www.symplur.com/blog/healthcare-hashtags-social-project/
Friday, May 23, 14

19. #
Thomas M. Lee @tmlfox
http://www.symplur.com/blog/healthcare-hashtags-social-project/
Shows hashtags that are related to
one another in the healthcare field
ENDOCRINE
#ChildhoodObesity #Cushings #Diabesity #Diabetes
#DiabetesEmpowered #DiabetesLA
#Diabetic #Diabetics #Gestationaldiabetes #Gout
#Hypothyroidism #InsightSBS #MultipleEndocrineNeoplasia
#Obesity #Overweight #T1D #ThyroidAwareness
#ThyroidCancer #Triglycerides
Friday, May 23, 14

20. Hashtags
by system
Friday, May 23, 14

21. #Thomas M. Lee @tmlfox
http://www.symplur.com/blog/healthcare-hashtags-social-project/
Capture and list hashtags for healthcare conferences
Friday, May 23, 14

22. 15th Asia-Oceania Congress of Endocrinology
Cebu Oct 8-11, 2014
#AOCE14
Friday, May 23, 14

23. #Thomas M. Lee @tmlfox
http://www.symplur.com/blog/healthcare-hashtags-social-project/
Demonstrate frequency
of use of related
hashtags so as to
facilitate hashtag
selection
Friday, May 23, 14

24. #Thomas M. Lee @tmlfox
http://www.symplur.com/blog/healthcare-hashtags-social-project/
Identify most frequent users
and most frequent @mentions
with each hashtag so as to find
the influencers to follow on
your healthcare topic of choice
Friday, May 23, 14

25. #Thomas M. Lee @tmlfox
http://www.symplur.com/blog/healthcare-hashtags-social-project/
Determine which healthcare hashtags overall are
most popular at any given time
Friday, May 23, 14

26. #Thomas M. Lee @tmlfox
http://www.symplur.com/blog/healthcare-hashtags-social-project/
To provide a live feed of
conversations related to each
hashtag so as to easily
explore what’s currently being
shared on Twitter in your
healthcare topic of choice
Friday, May 23, 14

27. Anatomy of
a Tweet Chat
Healthcare
Hashtag Project
Follow me on Twitter! @woofer_kyyiv by Slava
Murava Kiss, https://flic.kr/p/6stzhn
#HealthXPH
Hashtags on FB by Maria Elena
https://flic.kr/p/fk2mHu
HealthXPH logo by Remo Aguilar
www.healthxph.net
Friday, May 23, 14

28. #HealthXPH: A Series of Fortunate Events
How it began ...
www.endocrine-witch.net
Friday, May 23, 14

29. What is #HealthXPH?
A collaborative effort
www.remomd.com
Friday, May 23, 14

30. It’s a collaborative effort
of healthcare stakeholders -
healthcare professionals,
institutions, academe, patients
and policy makers.
What is #HealthXPH
@bonedoc
www.remomd.comHands 2 by Eastop
http://www.freeimages.com/photo/1434811
Friday, May 23, 14

31. It will discuss, use and continually push
the boundaries of social media and
other emerging technologies in healthcare to
impact the Philippine healthcare landscape.
What is #HealthXPH?
@bonedoc
www.remomd.com
Friday, May 23, 14

32. It encourages collaboration and application
of emerging technologies to
improve delivery of healthcare.
What is
#HealthXPH?
@bonedoc
www.remomd.com
App Sketching by Johan Larsson,
https://flic.kr/p/dHLKPt
Friday, May 23, 14

33. What is #HealthXPH?
@bonedoc
www.remomd.com
It is open and free.
It aims to educate all healthcare stakeholders.
Image credit:
“Holding hands” by sbekulator http://www.sxc.hu/photo/835200
Friday, May 23, 14

34. Social media is going to impact
Philippine healthcare. #HealthXPH
wants to make it a positive one.
What is
#HealthXPH?
@bonedoc
www.remomd.com
Paparazzi by Shena Tschofen,
https://flic.kr/p/bEjPKP
Friday, May 23, 14

35. What is
#HealthXPH?
@bonedoc
www.remomd.com
Social media and other emerging technology is
making it easier for patients to access their
healthcare professionals, institutions and policy
makers. #HealthXPh will give insights on
how to effectively manage this upsurge.
Paparazzi by Shena Tschofen,
https://flic.kr/p/bEjPKP
Friday, May 23, 14

36. Social media opens new possibilities
to participatory medicine
practice in the Philippines.
#HealthXPH is taking advantage of that.
What is
#HealthXPH?
@bonedoc
www.remomd.com
Doctors with patient, 1999 by Seattle Municipal Archives
https://flic.kr/p/7bEsuE
Friday, May 23, 14

37. #HealthXPh Discussing Emerging Technologies
that Impact Philippine Healthcare
https://www.facebook.com/groups/HealthXPh/
Friday, May 23, 14

38. #HealthXPH
Google Hangout on Air
Friday, May 23, 14

39. Friday, May 23, 14

40. Impressions
No. of tweets/participant x
no. of followers that
participant currently has;
added up for all participants Multiple Tweets Plain by mkhmarketing
https://flic.kr/p/dVaqmj
Friday, May 23, 14

41. Social Media Internet mHealth
1/4 #HealthXPH
launch
1/11 Value of #SoMe
in healthcare
1/18 Use of SMS
between HCPs
1/25 MD-patient
correspondence2/1 #SoMe & health
advocacy
2/15 #SoMe &
medical
professionalism
2/8 Proper &
Responsible use of
FB by HCPs
2/22 #SoMe & the
patient
3/1 Online bashing
3/8 Evaluating
health information
on the Net
3/15 There’s an
app for that!
3/22 Use of Twitter
for healthcare
3/29 The future of
healthcare in the
Net
4/5 SMS as
communication
tool in healthcare
4/12 Health
blogging 101,
anyone?
3/22 Quality time
in the clinic
5/3 Should we teach
the value of #SoMe
to medical students?
5/10 The MD-
patient fit
5/18 Distracted
doctoring
Quality
Healthcare
#HealthXPH
topics
Friday, May 23, 14

42. #HealthXPH Symplur Stats
2 Jan – 18 May 2014
Friday, May 23, 14

43. #HealthXPH Symplur Stats
Participants
2 Jan – 18 May 2014
Friday, May 23, 14

44. #HealthXPH Symplur Stats
Tweet Activity
2 Jan – 18 May 2014
Friday, May 23, 14

45. #HealthXPH Symplur Stats
Tweet Activity
2 Jan – 30 Jan 2014
Friday, May 23, 14

46. 0
1,400,000
2,800,000
4,200,000
5,600,000
7,000,000
0
10
20
30
40
50
#HealthXPH Tweet Chat Impressions
Participants
4 Jan 18 May
4 Jan 18 May
Filipino MDs
Friday, May 23, 14

47. 0
150
300
450
600
0
5
10
15
20
25
30
#HealthXPH Tweet Chat Tweets
Average tweets/Participant
4 Jan 18 May
4 Jan 18 May
Friday, May 23, 14

48. Enabling Community Through Social Media
Gruzd A & Haythornthwaite C. J Med Internet Res 2013;15(10):e248
Social network
measures to
locate
influential
individuals in
community
Total number
of tweets
contributed
Number of
times a
person is
mentioned or
replied to
Number of
times a person
mentions or
replies to
others
in-degree
centrality
out-degree
centrality
1 2 3
Friday, May 23, 14

49. #HealthXPH Symplur Stats
2 Jan – 18 May 2014
9,751 tweets
623 participants
Total number
of tweets
contributed
No. of times a
person is
mentioned or
replied to
No. of times a
person
mentions or
replies to others
in-degree
centrality
out-degree
centrality
1 2 3
@giasison 1,845
@endocrine_witch 1,310
@bonedoc 646
@yinkavidal 564
@jbbc 513
@nursefriendly 417
@cebumd 413
@nxtstop1 304
@practicalwisdom 285
@healthxph 224
@endocrine_witch 2,368
@giasison 2,098
@jbbc 1,425
@bonedoc 1,169
@cebumd 993
@yinkavidal 825
@practicalwisdom 573
@nursefriendly 464
@nxtstop1 451
@anetto 308
Friday, May 23, 14

50. Tweet Binder: #HealthXPH Tweet Chat Analysis
11 May to 18 May 2014
Friday, May 23, 14

51. MOST
ACTIVE
Highest no. of
tweets
including RTs
HIGHEST
IMPACT
Multiply no. of
tweets by no. of
followers
MOST
POPULAR
Contributor with
highest no. of
followers
ORIGINAL
TWEETS
Most tweets
(including RTs);
generated content
Friday, May 23, 14

52. http://schoolofdata.org/harvesting-and-analyzing-tweets/
1
2
3
Harvest tweets using ScraperWiki
Extract mentions and hashtags using Refine
Social network analysis using Gephi
Friday, May 23, 14

53. Twitter Content Categories
Dann S. First Monday 2010; 15(12)
Conversational
Query
Referral
Action
Response
Phatic
Greeting
Fourth wall
Broadcast
Unclassifiable
News
Headlines
Sport
Event
Weather
Pass
along
RT
UGC
Endorsement
Status
Personal
Temporal
Location
Mechanical
Physical
Work
Automated
Activity
Spam
Friday, May 23, 14

54. #HealthXPH
Social Media Survey for Filipino MDs
http://healthxph.net/social-media/social-media-usage-survey-among-filipino-physicians.html
Friday, May 23, 14

55. I am a physician and I will conduct myself in a manner
worthy of my profession even online.
Whatever I post online in relation to my medical
expertise should be of benefit to my countrymen. I will
prioritize the advancement of health rather than medical
products.
1
2
#HealthXPH
Friday, May 23, 14

56. I will not use online platforms to rant against or bash
patients and healthcare professionals.
I will refrain from posting information online that will
compromise patient confidentiality.
3
4
#HealthXPH
Friday, May 23, 14

57. Anatomy of
a Tweet Chat
Healthcare
Hashtag Project
Follow me on Twitter! @woofer_kyyiv by Slava
Murava Kiss, https://flic.kr/p/6stzhn
#HealthXPH
Hashtags on FB by Maria Elena
https://flic.kr/p/fk2mHu
HealthXPH logo by Remo Aguilar
www.healthxph.net
@endocrine_witch @giasison @bonedoc @cebumd
NEW TWEET CHAT SCHEDULE: Saturday 9 pm Manila time
Friday, May 23, 14