2. The Bourne Supremacy is a 2004
UIP action blockbuster , which was
directed by Paul Greengrass and
DVD release produced by Frank Marshall.
poster (below)
The film starred Matt Damon and
Julia Stiles. The synopsis of the film
was that Jason Bourne is framed for
a botched CIA operation. He is
forced to take up his former life as
a trained assassin to survive.
Theatrical
release poster The film generally received good
(above) reviews from the critics and the
public and was awarded a overall
score of 7.6 out of 10.

3. The target audience for The Bourne
Supremacy was 16-34 males.The
film was mainly based towards the
male genre because its more of a
men's action film.
There are many different reasons
why the audience would be
attracted to the film.
Some reasons are:
•The a-list actor
•The mystery behind the film’s plot

4. One of the main reasons for the campaign
was to maximize box office takings on the
opening weekend.
The campaign included 10 to 70 seconds
worth of mini ads that advertised the film.
The purpose of the campaign is to
attract the target audiences
attention and to interest them into
watching the movie. They do this
by using the main character on the
poster with a weapon. This gives
the audience an feeling of what
the films about and what might
happen in the film.

5. Because of the genre of The Bourne Supremacy, you can
compare any of these films to the film. Just like the Bourne
Supremacy poster, each of these posters contain the
main characters, a weapon and a setting which give you
a small hint of where the film might be set or what the film
is about.

6. The advertising for the
Bourne Supremacy was
one of the main reasons for
the films success. They used
different merchandising
techniques to promote the
film. In edition to the
movie, they had T-Shirts
made, Action figures, Xbox
games, DVD Collections
etc.
The aim of the advertising was to gross
more than the first film. Universal Studios
came up with many different ways to
make money off of the film. The
budget for the film was $75 million.
The box office grossing from the film
was $288,500,217.

7. Channels used:
•Sky Box Office
•Sky Pub Sports
•Sky Movies News
•ITV
•C4
•Five
•Emap Music Channels
•Sy-Fy

8. Statistics show that the
Bourne Supremacy (the
sequel) made more
profit than the first film in
the franchise ‘The Bourne
Identity’.
The Bourne Supremacy
became the number
one film on its opening
weekend, knocking Will
Smith’s Isaac Asimov
adaptation I Robot off Statistics for the Bourne Supremacy.
the top spot. This is a picture of the USA Gross
Takings were 47% higher History for 2004
than the previous film in
the series, the Bourne
Identity and competition
attracted more than
17,000 entries.

9. Official Trailer:
http://www.youtube.com/watch?v=Wr
WTJv0yEyI&feature=related
Teaser Trailer:
http://www.youtube.com/watch?v=lm
XNYOsJd_A

10. www.youtube.com
http://en.wikipedia.org/wiki/The_Bourne_Supremacy_(film)
http://www.universalstudiosentertainment.com/the-bourne-supremacy/
http://www.imdb.com/title/tt0372183/
http://www.thinkbox.tv/server/show/ConCaseStudy.242
http://cinema.theiapolis.com/movie-0I0T/the-bourne-
supremacy/stats/#gross-usa