As an agency Owner, Managing Director, CIO, Account Manager, you know how crucial it is to create online experiences that impress your clients, and more importantly their prospects and clients. Most hosting providers ensure that the site you build is up, accessible, and working 24/7, but is that enough? Wouldn’t you rather have a hosting partner than a provider? One who goes beyond just hosting when delivering an online experience?

1. 5 things you’re NOT
getting from your
web hosting
provider…
that you need TODAY.
A White Paper for Agencies
Copyright © 2012 ISHIR, Inc. All rights reserved. Contents may not be reproduced, stored in a retrieval system, or transmitted in any form
or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher.

2. As an agency Owner, Managing Director, CIO, Account Manager, you know how crucial it is to create online experiences
that impress your clients, and more importantly their prospects and clients. Most hosting providers ensure that the site
you build is up, accessible, and working 24/7, but is that enough? Wouldn’t you rather have a hosting partner than a
provider? One who goes beyond just hosting when delivering an online experience?
This whitepaper explores 5 things that you’re likely not getting from your hosting partner that you really should have
today.
1. Agency experience. Most hosting providers and data centers are staffed with IT engineers that understand servers
and networks, and that’s great. Heck, it’s required. But can they troubleshoot, or recommend, a Digital Asset
Management System? Do they know enough about development to recommend that right combination of servers, load
balancers, firewalls, and etcetera, to provide your end users a great experience? Are they privy to dev and proofing
environments?
Your hosting partner should be savvy enough to work with you while you’re strategizing your client campaign and
recommend the best hosting solution to fulfill that campaign. You shouldn’t have to be the hosting expert, dictating to a
hosting provider what they need to offer. Your job is to build smart, successful campaigns.
2. Support for a wide variety of applications common to agencies. Does your hosting partner have onsite
Application Deployment Engineers? Can they support:
 Flash
 Video
 Silverlight
 CRM applications
 Content Management Systems
 Ecommerce
 .NET
 PHP
 Windows Apps
 Web Services
Can they also support analytics platforms and provide reporting?
 DeepMatrix
 Webtrends
 Urchin
 Google Analytics
 WebSideStory
 AWStats
 ClickTracks
Are they experts with traditional agency offerings and solutions?
 Sitefinity
 Joomla
 DotNetNuke
 StoreFront.Net
 Sitecore
Copyright © 1999, 2012 ISHIR, Inc. All Rights Reserved. | www.ishir.com | +1 (888) 99-ISHIR | info@ishir.com

3. 




Sharepoint
MailBuild
ExactTarget
Wordpress
Constant Contact
Application support and management are services that traditional hosting providers may not provide, but they are
offerings that can make a huge difference in the success of your client programs and campaigns. Be sure to explore the
depth of your hosting provider’s expertise.
3. Empathy with the frantic pace agencies work under and the ability to deliver requests quickly.
Trying to keep clients and internal teams on schedule is nearly impossible in most agencies. The client may use four, or
even five, rounds of creative revisions when the timeline called for only three. That doesn’t mean the campaign can
launch later. After all, call centers have been lined up. Sales teams have been notified. The finance teams have projected
sales increases this quarter – not next – and shareholder expectations are at stake.
Yeah… it’s a big deal, so you can’t let your campaign launch late just because your hosting provider can’t make a simple
DNS change instantly. In fact, there are a lot of quick turn requests your hosting partner needs to be able to make, and
more importantly they need to be keenly aware of the consequences. Load balancer and firewall rule changes for
example can kill a site as traffic builds, so an agency savvy hosting provider is imperative to your success.
4. Flexibility and creativity when putting together contracts. When an agency is launching a campaign for a
client, it’s likely got a shelf life. Three months? Maybe six or nine months? It’s likely not going to be a yearlong campaign
yet that’s typically the terms that most hosting providers use. Look for a hosting partner that can offer 3, 6, or 9 month
terms; a partner that can rent equipment and/or offer virtualization solutions, which are easy to provision and scale
real time.
As an agency, you’re providing ongoing additional business to your hosting provider. Are they rewarding you for it? Do
they offer spiffs for new business? Consider using a hosting provider that provides their solutions in a white label format,
so you can brand it as your own. It’s a great way to enhance the value you offer to your clients.
5. The ability to offer best-in-class technology solutions. The agencies that are growing in this economy are
those that are pushing the envelope and providing a web experience that creates stickiness and hopefully a viral
following. This is great for agencies and their clients, but puts pressure on your hosting provider. Unexpected demand
for bandwidth requires the ability to scale resources in real time. You’d better hope that the technology they use is as
solid as your campaign.
When it comes to virtualization solutions, you can’t beat VMware. When it comes to server design and reliability, you
can’t beat HP. When it comes to chip architecture and computing speed, it’s hard to beat Intel. When it comes to virus
and spam filtration, IronPort is hard to beat. Your hosting provider maybe staffed with really nice techs, but be sure to
look under the hood. It doesn’t so much matter what the engine looks like (the data center or server environment) as
much as the quality of the driver at the wheel (agency knowledge and knowhow).
Copyright © 1999, 2012 ISHIR, Inc. All Rights Reserved. | www.ishir.com | +1 (888) 99-ISHIR | info@ishir.com

4. About ISHIR
ISHIR is a global diversified outsourced IT services company and we make outsourcing successful for our clients.
We assist our clients to achieve their business objectives by successfully outsourcing their non-core business
processes and functions in the areas of technology and digital marketing.
We have been part of the outsourcing industry since 1999 and have successfully implemented strategic offshore
programs in the areas of custom software development, software product development, casino game development
and outsourced digital marketing production services to India. ISHIR has been servicing clients thousands of miles
away, maturing into a core dependable extension of a client's internal team.
ISHIR has extensive experience in providing outsourcing of non-core business processes - IT functions (Custom
Software Development, Software maintenance, SharePoint consulting and development, mobile app development,
software testing, Remote Managed IT services, Cloud and Software Virtualization solutions), Interactive (web design
and development, game development), Managed Web Hosting, setting up Built Operate Transfer (BOT), specialized
R&D facilities, and non-IT functions (Digital Marketing (Search Engine Optimization, Paid Search, Display and Social
Media marketing services) Business Process Outsourcing (Data Entry, Data Cleansing, Lead Generation, Research,
Photo Editing, Online Customer Support, Finance)).
We have vast experience in offshore outsourcing and have matured into a dependable outsourcing partner providing
substantial value and savings to our clients, often exceeding up to 65 percent. We leverage our people, processes and
effective use of technology to catapult our clients to achieve their business potential.
Next Step: Discover how ISHIR can accelerate the success of your business. Contact us today:
Headquarters
17719 Misty Grove Dr.
Dallas, Texas 75287, USA
T: +1 (888) 99-ISHIR
P: +1 (214) 295-5318
F: +1 (214) 292-8838
Oregon
1225 West Burnside Street
Suite 310
Portland OR 97209, USA
T: +1 (888) 99-ISHIR
P: +1 (214) 295-5318
Offshore Delivery Center (ODC)
A-5 Sector 57
NOIDA 201301, India
P: +91 (120) 466-0000 x 6013
VoIP: +1 (415) 738-4979
London
st
1 Floor, 71 Leonard Street
London EC2A 4QS
UK
P: +44 (20) 7193-7744
F: +1 (214) 292-8838
California
418 North Crescent Heights
Los Angeles, California 90048
USA
T: +1 (888) 99-ISHIR
P: +1 (214) 295-5318
For More Information
For more information about ISHIR services and solutions, call +1 (888) 99-ISHIR (47447) or email
inquiry@ishir.com . To access information using the World Wide Web, go to: www.ishir.com and
www.ishirdigital.com.
Copyright © 1999, 2012 ISHIR, Inc. All Rights Reserved. | www.ishir.com | +1 (888) 99-ISHIR | info@ishir.com