2. Started in 1824 By John Cadbury In Birmingham, England Headquarters : UK History of Cadbury

3. By 1842, John was selling 11 kinds of cocoa and 16 kinds of drinking chocolates. By 1864, George and Richard, sons of John continued to expand the product line. Cadbury manufactured its milk chocolate in 1897 Today Cadbury is the largest confectionary company in the world.

4. Confectionary: Caramello Koala, Freddo,Bournvita Cooking products: choc chips, cooking choc,flake garnish Boxed chocolates: favourite chocolates, milk tray chocolates, roses chocolates Chocolates : fruit n nuts, crackle, silk, bournville , temptations, roast almond. Gums : Stride, Trident, Chiclets, Dentyne, Bubblicious Product line

6. Wide product range Good prices International business Advertising Good availability Strengths

7. Health and safety Only does the chocolate No dietary options Weaknesss

8. In terms of political issues, France being an advanced democratic country, specific risk is negligible. In terms of economic issues, it has fourth largest GDP in the world. Opportunities in countries like France

9. Unable to understand foreign customer preference. Incur unexpected cost. Threat of entry due to the competition growing through acquisation. Threats

10. First one to include pictures instead of printed text on chocolate boxes. Many children joined Cadbury’s Coco cub Club that it had 300,000 members in 1936. Launched a Get Active program in 2003, helping 10,000 teachers get in shape. Interesting facts

11. Mars-wrigley Nestle Kraft food Ferrero Others companies in sector

12. Type : private Industry : confectionary Founded : 1911 in Tacoma, Washington, USA. Founder : Frank C.Mars Products : milky way, bounty, mars, snickers. Revenue: US$30 billion Mars-wrigley

13. Type : private Industry : Food processing Founded : Vevey, Switzerland (1866) Founder : Henri Nestle Products : baby food, coffee, dairy products, ice cream Revenue: CHF 107.6 billion Nestle

14. Type : public Industry : Food Processing. Founded : Englewood,Chicago, USA Products : ice cream, cheese, milk. Revenue: US$ 40.4 billion Kraft Foods

15. Type : private Industry : Food Founded : 1946 Founder : Pietro Ferrero Products : confectionary. Revenue : 6.2 billion euros Ferrero

16. Positionsin emerging markets

17. Competition

18. In order for to reach the peak of achievement, the company would have to stress on the growth of the product. Cadbury should also look into other countries like Asia Pacific in order to market its products popular globally. Another strategic plan would be a joint venture. Needless to say that in order for the company to market its products globally, it is understood that heavy capital and expenditure have to be sacrificed. conclusion

19. “LAST BUT NOT THE LEAST CADBURY SHOULD NEED TO STRENGTHEN THE BRAND NAME OF ITS PRODUCTS”

21. Brands and sub brands

22. The market major of Chocolates offers the following products in the market:- Chocolates :-eg. Cadbury dairy milk, perk, celebrations, temptations, five star, eclairs, gems, cadburylite, fruit and nut and cadburycrackle,cadburyheros and many more Snacks :-cadbury bytes Beverages :-Bournvita, cadbury delight Candy :-cadbury halls Gums :-Bubbaloo Cadbury

23. Cadbury’s Chocki

24. milk product by cadbury

25. Eclairs

26. BYTES….. Bytes is the first foray of Cadbury into the rapidly growing Bagged Snack Category of Snacking. Largely dominated by Salted products, the lead brands in this category includes Lays, Cheetos, Kurkure, Picnic, Uncle Chips, Peppy etc. In this arena of salted products, Bytes positions itself as a unique offering of wafer biscuits filled with chocolate.

27. Crackle

28. Fruit & Nut

29. Roast Almond

30. Temptations

36. Wrigley “Brands”

39. Kraft food & its brands are :

42. Some of its brands are:

44. Submitted by: Ishdeep Singh Arora HeenaPruthi ArashvirKaur Sonam Ankit AbhishekMittal Marketing Management