4. It is the means of informing as well as influencing the
general public primarily to drive sales of products and
services.
5. Increasing the sales of the product/service
Creating and maintaining a brand identity or brand image
Communicating a change in the existing product line
Introduction of a new product or service
Increasing the buzz-value of the brand or the company
8. • Newspapers, Magazines, Brochures, etcPrint Advertising
• Billboard, kiosksOutdoorAdvertising
• Television, Internet, RadioBroadcast Advertising
• Advertising of products in moviesCovertAdvertising
• Indirect advertisingSurrogate Advertising
• To spread awareness among the masses
Public service
Advertising
9.
10.
11. • Focuses on
social issues
• Promotes the
image of the
corporate
• Focus is on
information
• Tells the story
of the product
Product
Advertising
Classified
Advertising
Public
Advertising
Corporate
Advertising
17. “It's not enough to do things Right, you have to do the
RightThings”
18. Exceeded expectations of sponsors
Sponsors got a 46.3% return (in terms of media value)
whopping $84.3mn worth of brand exposure
Key beneficiaries:
Amity University
Vodafone (media value shot up 10x)
DLF logo (media value doubled to $235mn)
19.
20.
21.
22. Integral part of advertising
It makes advertisements effective &
impactful
