The publishing industry is evolving at an astoundingly fast pace. Besides going digital, the industry is gradually transitioning from a b2b business model to a b2c model. This is largely due to the changing scenario of retail, distributions sales and marketing, all owing to the recent and widespread popularity of social networking or social media. -- Presented at the O' Reilly Tools of Change Conference 2010, By Sameer Shariff, Founder and CEO of Impelsys Inc. (iPublishCentral)

1. The new dynamics of publishing Private and Confidential www.ipublishcentral.com - Sameer Shariff, CEO, Impelsys

2. Audience Development

3. Transitioning from B2B to B2C Manufacturing to Service Industry Shift

4. Results From Experimentation iPublishCentral Portal Customers

5. Sameer Shariff [email_address] http:// www.ipublishcentral.com