SlideShare ist ein Scribd-Unternehmen logo
1 von 2
Downloaden Sie, um offline zu lesen
W
hat fun is a wedding if the guests are not well
attended to? Khatirdari as we refer to it in
Indian parlance has touched a new high with
luxury catering taking over the already on-
offer elaborate table spread at weddings.
“India is a poor country but Indians are rich,” laughs
acclaimed chef Manish Mehrotra of Indian Accent. King of Indian
fusion, he, under the umbrella of the Old World Hospitality-
promoted Indian Accent at Home, is taking the luxe dining
experience a notch higher. But Mehrotra is not the only one.
There are also the likes of Ritu Dalmia, Marut Sikka and several
others who are happy feeding wedding guests.
“Luxury dining is the new word for catering,” adds Ishaan
Sarkar, CEO, SelectED Events and Dining (by the Select Group
Get ready to transform your
dining room or lawn into Delhi’s finest
restaurant with master chefs preparing a
hand-crafted menu in your kitchen while
the service team ensures a memorable
evening for you and your guests. This is
what luxe catering is all about
by NAVNEET MENDIRATTA
DINING
GOES
LUXE
EXPERIENCE
EXPERIENCEEXPERIENCE
destination wedding for five days and that can be
quite a handful. We prefer to do segments with
other chefs,” he adds. In terms of exotic
destinations, Mehrotra shares that he has catered
to places as far as Florence and Milan. “We did a
sit-down for 90 people in Florence (St Regis). It
was very exclusive and intimate,” he shares.
PRESENTATION
“W
e go to our client for the first
time with a teaser. So the client
gets a feel of what we have to
offer,” says Sarkar.
Word-of-mouth is a great way to connect and
though people are adventurous and want
something different, there is always a segment that
wants traditional favourites. No stone is left
unturned to make the guest feel special.
Personalised menus, welcome bouquet of cupcakes
and cookies with the picture of the guest in their
room and personalised notes add to the charm of
fine-dining.
PRICE WISE
“W
e charge lumpsum, depending on
the number of functions and
counters that we are putting up.
To put it simply, we charge for the chef’s services.
The host has to provide us the kitchen, supplies
and services other than the hospitality,” Mehrotra
shares. The exception is Delhi NCR, where they
do entire events. On an average, Indian Accent at
Home does about 50-60 events in a month,
catering for numbers less than 100.
Price points for SelectED on the other hand
start from `2,800 to `3,000 (plus taxes) per
person, depending on the menu that you choose.
“The choices are plenty and if we have a menu of
40-50 items, we offer around five dishes from our
side extra. There are times when a client is not
convinced that a certain dish may work and we are
sure of the same,” he says.
of Companies) that offers luxury dining,
including elaborate sit-downs to groups with
numbers not less than 14 people. “The idea is to
offer an exotic experience in an equally exclusive
location. Now that location could be as close as
your own backyard or a distant location,”
shares Sarkar. In one of the really exclusive events,
the SelectED team set up an exclusive dining
affair for 14 Korean guests in their own garden
where they served exotic Indian dishes course-wise
in silverware.
Their food, like the Indian Accent at
Home, is also not served straight. Led by chef
Gaurav Mathur, an ex-ITC hand, the food is
anything but boring. Their twist often has the
guests wondering over a paneer tikka with jalebi or
a gulab jamun tiramisu.
THE CONCEPT
F
orty eight hours is what they need to set it
up for you, say both Sarkar and Mehrotra.
Chosen cuisine could be anything and
everything. The only difference is that Mehrotra
recreates his magical recipes from Indian Accent
while SelectED brings in the cuisine you want
from the city of its origin.
“For instance, if you want biryani from
Hyderabad, we’ll get it for you from the source,
add our touch and make it special for you,”
promises Sarkar. Mehrotra shares with us his
experience of having catered to a slot as odd as the
time between lunch and high tea, serving dishes
that would not feature in any of the other menus.
“Now that was challenging and we loved it. We
kind of set up a 24-hour coffee shop for guests
who had either missed their lunch or wanted to
try out something different and certainly not what
was to be served at high tea,” he says.
Attention is paid to the smallest detail.
SelectED even has shoe polishing machines placed
right at the entry to make sure the servers do not
walk in with dirty shoes!
EXOTIC LOCATIONS
W
hile SelectED, which came into being
last November, has been carving a
place for itself in the domestic luxury
segment, Mehrotra has quite a fan following
overseas. He was recently a part of a big wedding
in Puglia, where they catered for the entire event
for as many as five days! “Now that was one big
affair. And the one to remember,” he says. “The
entire town came to a standstill. Honestly you
need a detailed infrastructure to cover a

Weitere ähnliche Inhalte

Andere mochten auch

Geo 2 plan de trabajo - dic 2015
Geo 2   plan de trabajo - dic 2015Geo 2   plan de trabajo - dic 2015
Geo 2 plan de trabajo - dic 2015colegiolascumbres
 
Tratament naturist impotriva bolii Parkinson
Tratament naturist impotriva bolii ParkinsonTratament naturist impotriva bolii Parkinson
Tratament naturist impotriva bolii ParkinsonLiliana Popescu
 
Comelit 6101WC Data Sheet
Comelit 6101WC Data SheetComelit 6101WC Data Sheet
Comelit 6101WC Data SheetJMAC Supply
 
Comelit 6312 Data Sheet
Comelit 6312 Data SheetComelit 6312 Data Sheet
Comelit 6312 Data SheetJMAC Supply
 
Word documnet from Bernard Foster Oct 2015
Word documnet from Bernard Foster Oct 2015Word documnet from Bernard Foster Oct 2015
Word documnet from Bernard Foster Oct 2015Steve Belcher
 
Unitat 05 geografia_resum
Unitat 05 geografia_resumUnitat 05 geografia_resum
Unitat 05 geografia_resumescolalapau
 
Instances
InstancesInstances
InstancesCDILEF
 
Hydrology_and _Hydrogeology_Leaflet_Highres
Hydrology_and _Hydrogeology_Leaflet_HighresHydrology_and _Hydrogeology_Leaflet_Highres
Hydrology_and _Hydrogeology_Leaflet_HighresMatthew Hopkins
 
Look not further experienced Operations/Program Manager with mangement and re...
Look not further experienced Operations/Program Manager with mangement and re...Look not further experienced Operations/Program Manager with mangement and re...
Look not further experienced Operations/Program Manager with mangement and re...Stephen Sparks
 

Andere mochten auch (17)

Geo 2 plan de trabajo - dic 2015
Geo 2   plan de trabajo - dic 2015Geo 2   plan de trabajo - dic 2015
Geo 2 plan de trabajo - dic 2015
 
Tratament naturist impotriva bolii Parkinson
Tratament naturist impotriva bolii ParkinsonTratament naturist impotriva bolii Parkinson
Tratament naturist impotriva bolii Parkinson
 
H & H Line Sheet (2)
H & H Line Sheet (2)H & H Line Sheet (2)
H & H Line Sheet (2)
 
Repas
RepasRepas
Repas
 
Comelit 6101WC Data Sheet
Comelit 6101WC Data SheetComelit 6101WC Data Sheet
Comelit 6101WC Data Sheet
 
Jacqueline's Resume
Jacqueline's ResumeJacqueline's Resume
Jacqueline's Resume
 
Comelit 6312 Data Sheet
Comelit 6312 Data SheetComelit 6312 Data Sheet
Comelit 6312 Data Sheet
 
Word documnet from Bernard Foster Oct 2015
Word documnet from Bernard Foster Oct 2015Word documnet from Bernard Foster Oct 2015
Word documnet from Bernard Foster Oct 2015
 
Event Poster
Event PosterEvent Poster
Event Poster
 
evaluación de álgebra lineal U1
evaluación de álgebra lineal U1evaluación de álgebra lineal U1
evaluación de álgebra lineal U1
 
Unitat 05 geografia_resum
Unitat 05 geografia_resumUnitat 05 geografia_resum
Unitat 05 geografia_resum
 
Коучинговый стиль управления
Коучинговый стиль управленияКоучинговый стиль управления
Коучинговый стиль управления
 
Instances
InstancesInstances
Instances
 
Hydrology_and _Hydrogeology_Leaflet_Highres
Hydrology_and _Hydrogeology_Leaflet_HighresHydrology_and _Hydrogeology_Leaflet_Highres
Hydrology_and _Hydrogeology_Leaflet_Highres
 
Rafa y vero
Rafa y veroRafa y vero
Rafa y vero
 
Look not further experienced Operations/Program Manager with mangement and re...
Look not further experienced Operations/Program Manager with mangement and re...Look not further experienced Operations/Program Manager with mangement and re...
Look not further experienced Operations/Program Manager with mangement and re...
 
Unit Pricing experience
Unit Pricing experienceUnit Pricing experience
Unit Pricing experience
 

Ähnlich wie Exotica - SelectED - August 2015

Key Features of Fine Dining Restaurants found in Luxury Hotels
Key Features of Fine Dining Restaurants found in Luxury HotelsKey Features of Fine Dining Restaurants found in Luxury Hotels
Key Features of Fine Dining Restaurants found in Luxury Hotelsroseatehouse
 
Catering companies in mumbai
Catering companies in mumbaiCatering companies in mumbai
Catering companies in mumbaiSarhandFoods
 
10 Best Restaurants in Chandigarh – Trusted Business Reviews
10 Best Restaurants in Chandigarh – Trusted Business Reviews10 Best Restaurants in Chandigarh – Trusted Business Reviews
10 Best Restaurants in Chandigarh – Trusted Business ReviewsTrusted Business Reviews
 
New joinees hand book general
New joinees hand book generalNew joinees hand book general
New joinees hand book generalAmbrish Rai
 

Ähnlich wie Exotica - SelectED - August 2015 (9)

Key Features of Fine Dining Restaurants found in Luxury Hotels
Key Features of Fine Dining Restaurants found in Luxury HotelsKey Features of Fine Dining Restaurants found in Luxury Hotels
Key Features of Fine Dining Restaurants found in Luxury Hotels
 
Catering companies in mumbai
Catering companies in mumbaiCatering companies in mumbai
Catering companies in mumbai
 
We the foodies
We the foodiesWe the foodies
We the foodies
 
10 Best Restaurants in Chandigarh – Trusted Business Reviews
10 Best Restaurants in Chandigarh – Trusted Business Reviews10 Best Restaurants in Chandigarh – Trusted Business Reviews
10 Best Restaurants in Chandigarh – Trusted Business Reviews
 
IWP - Pitch Deck
IWP - Pitch Deck IWP - Pitch Deck
IWP - Pitch Deck
 
New joinees hand book general
New joinees hand book generalNew joinees hand book general
New joinees hand book general
 
Shamrock Greens
Shamrock GreensShamrock Greens
Shamrock Greens
 
Mint 1
Mint 1Mint 1
Mint 1
 
Tandooriwala 1000 sq. ft ---8 july 2014
Tandooriwala 1000 sq. ft ---8 july 2014Tandooriwala 1000 sq. ft ---8 july 2014
Tandooriwala 1000 sq. ft ---8 july 2014
 

Exotica - SelectED - August 2015

  • 1. W hat fun is a wedding if the guests are not well attended to? Khatirdari as we refer to it in Indian parlance has touched a new high with luxury catering taking over the already on- offer elaborate table spread at weddings. “India is a poor country but Indians are rich,” laughs acclaimed chef Manish Mehrotra of Indian Accent. King of Indian fusion, he, under the umbrella of the Old World Hospitality- promoted Indian Accent at Home, is taking the luxe dining experience a notch higher. But Mehrotra is not the only one. There are also the likes of Ritu Dalmia, Marut Sikka and several others who are happy feeding wedding guests. “Luxury dining is the new word for catering,” adds Ishaan Sarkar, CEO, SelectED Events and Dining (by the Select Group Get ready to transform your dining room or lawn into Delhi’s finest restaurant with master chefs preparing a hand-crafted menu in your kitchen while the service team ensures a memorable evening for you and your guests. This is what luxe catering is all about by NAVNEET MENDIRATTA DINING GOES LUXE EXPERIENCE
  • 2. EXPERIENCEEXPERIENCE destination wedding for five days and that can be quite a handful. We prefer to do segments with other chefs,” he adds. In terms of exotic destinations, Mehrotra shares that he has catered to places as far as Florence and Milan. “We did a sit-down for 90 people in Florence (St Regis). It was very exclusive and intimate,” he shares. PRESENTATION “W e go to our client for the first time with a teaser. So the client gets a feel of what we have to offer,” says Sarkar. Word-of-mouth is a great way to connect and though people are adventurous and want something different, there is always a segment that wants traditional favourites. No stone is left unturned to make the guest feel special. Personalised menus, welcome bouquet of cupcakes and cookies with the picture of the guest in their room and personalised notes add to the charm of fine-dining. PRICE WISE “W e charge lumpsum, depending on the number of functions and counters that we are putting up. To put it simply, we charge for the chef’s services. The host has to provide us the kitchen, supplies and services other than the hospitality,” Mehrotra shares. The exception is Delhi NCR, where they do entire events. On an average, Indian Accent at Home does about 50-60 events in a month, catering for numbers less than 100. Price points for SelectED on the other hand start from `2,800 to `3,000 (plus taxes) per person, depending on the menu that you choose. “The choices are plenty and if we have a menu of 40-50 items, we offer around five dishes from our side extra. There are times when a client is not convinced that a certain dish may work and we are sure of the same,” he says. of Companies) that offers luxury dining, including elaborate sit-downs to groups with numbers not less than 14 people. “The idea is to offer an exotic experience in an equally exclusive location. Now that location could be as close as your own backyard or a distant location,” shares Sarkar. In one of the really exclusive events, the SelectED team set up an exclusive dining affair for 14 Korean guests in their own garden where they served exotic Indian dishes course-wise in silverware. Their food, like the Indian Accent at Home, is also not served straight. Led by chef Gaurav Mathur, an ex-ITC hand, the food is anything but boring. Their twist often has the guests wondering over a paneer tikka with jalebi or a gulab jamun tiramisu. THE CONCEPT F orty eight hours is what they need to set it up for you, say both Sarkar and Mehrotra. Chosen cuisine could be anything and everything. The only difference is that Mehrotra recreates his magical recipes from Indian Accent while SelectED brings in the cuisine you want from the city of its origin. “For instance, if you want biryani from Hyderabad, we’ll get it for you from the source, add our touch and make it special for you,” promises Sarkar. Mehrotra shares with us his experience of having catered to a slot as odd as the time between lunch and high tea, serving dishes that would not feature in any of the other menus. “Now that was challenging and we loved it. We kind of set up a 24-hour coffee shop for guests who had either missed their lunch or wanted to try out something different and certainly not what was to be served at high tea,” he says. Attention is paid to the smallest detail. SelectED even has shoe polishing machines placed right at the entry to make sure the servers do not walk in with dirty shoes! EXOTIC LOCATIONS W hile SelectED, which came into being last November, has been carving a place for itself in the domestic luxury segment, Mehrotra has quite a fan following overseas. He was recently a part of a big wedding in Puglia, where they catered for the entire event for as many as five days! “Now that was one big affair. And the one to remember,” he says. “The entire town came to a standstill. Honestly you need a detailed infrastructure to cover a