Web 2.0 & cyworld

Web 2.0 & Cyworld 2007.11.26. Hae Jin

Table of Contents 1. What is Web 2.0 2. Six Features of Web 2.0 3. Case study of Cyworld as Web 2.0 model

What is Web 2.0? Tim O’Reilly The common things survivors have after the doc-com bubble collapse in 2001 Web 2.0

Features of Web 2.0 1. The Web as Platform 2. Harnessing Collective Intelligence 3. Data as the Next Intel Inside 4. End of the SW Release Cycle 5. Easy-to-Use & -Change SW 6. Above a Single Device

1. The Web as Platform Software Service Netscape Google 1) Selling Service, Not Software

1. The Web as Platform -Focus on big firms -Fixed formats -Target small ones - Varied formats DoubleClick(Ad) Adsense(Ad) 2) Reach to the edges, to the long tail

1. The Web as Platform Akamai(CDN) BitTorrent(P2P) 3) The more people, the better a service

2. Harnessing Collective Intelligence -Links between pages -Users’ reviews PageRanks Amazon 1) Hyperlinks & Network Effects

2. Harnessing Collective Intelligence -Social bookmark -Share my list -Most relevant DT -Linking blogs -Instant responses -Stronger bond del.icio.us Bloglines 2) The Wisdom of Crowds & RSS

3. Data is the Next Intel Inside -Huge investments in navigation system -Selling the data to online map providers -”NavTeq Onboard” NavTeq Data is the sustainable asset

4. End of the software Release Cycle -Daily operation -Updates Every 30 minutes Yahoo! Flickr Real time response & daily operation

5. Easy-to-use & -change program SilverPhone iPhone Simplicity and Openness -Three keys -Target 4-50’s -Exclusive use -Block hackers

6. Above a single device IPTV(HanaTV) From online to offline -Download through the internet -Online shopping, newspaper, search - Much more channels

6. Above a single device Kindle (E-Book) From online to offline -Downloaded books -Much cheaper -Huge storage -Portability

Brief History of Cyworld 1999.9 “ Mini Homepage” Grown to the Biggest Community Founded 2001.9 2002.10 FREECHAL started to charge users Cyworld members 0.3m ->18m 2003.3 “ Mini Room” 2003.8 Acquired by SK Communications

How Big? - 20 M members (one out of three Koreans) - Total Sale in 2006 – 100 B Won - Daily Sale of “Dotory(Nut)” – 0.3 B Won

Why Cyworld is Web 2.0? ,[object Object],[object Object],[object Object],Social Networking Site 1. The Web as Platform

Why Cyworld is Web 2.0? ,[object Object],[object Object],Hyperlinks & RSS 2. Harnessing Collective Intelligence

Why Cyworld is Web 2.0? ,[object Object],[object Object],Updates of Items Users Purchase 4. End of the SW Release Cycle

Why Cyworld is Web 2.0? ,[object Object],[object Object],[object Object],“ Mini Homepage” & “Mini Room” 5. Easy-to-Use & -Change Program

Why Cyworld is Web 2.0? ,[object Object],[object Object],[object Object],[object Object],Going into Mobile & Real World 6. Above the level of a single device

Why Cyworld isn’t Web 2.0? Tendency to be close and secluded No special data & privacy issue 3. Data is the Next Intel Inside

Cyworld 2.0 Multiple accounts(2-3) All forms available ; Café, club, mini homepage, blog Data storage

Conclusion Open Share Participate

Web 2.0 & cyworld

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