This document summarizes the key points from various speakers at a TEDx event. It discusses the impactful talks given by photographers documenting humanitarian crises, psychologists discussing optimism, entrepreneurs transforming industries like food and wine, and musicians inspiring social change. The overall theme is how sharing stories and ideas can spark positive change in the world.

1. Unstoppable ideas
By Isabelle Quevilly, March 2012

2. The goose bumps day
This Saturday was an amazing day, I couldn’t expect more for my
first TEDx attendance!
To be honest with you, I was expecting a pale version of TED talks
but not at all. We lived all together a full day of TED talks curated
by the Observer. Dancing, laughing, crying all together. It was
emotional, exhausting, inspiring, fun, unexpected.
I would attend this more often to reboot my brain, challenge my
views and cross my knowledge with multiple disciplines.
Here are my highlights of the day, hope they will inspire more
people!
CREDITS: TRISARAHTOPS ON FLICKR

3. Giles Duley. Photographer.
When talking about the people on the frontline rushing to him to be
pictured: "Somebody has to record their stories, they know you are
not a doctor. (...) You learn through others’ stories. Theirs livers are
important, and one day, I became part of the story myself."
What’s your tool to change things? Make a difference to the world.You
can do anything if you put your ming into it. I have much more things
today, after the bomb, that I had before.
Telling stories is my tool.
SOURCE: http://media.tumblr.com/
tumblr_lo28cmGfC61qd74g2.jpg

4. Tali Sharlot, the optimism bias
We are optimistic about ourselves but not for the guy sitting next to
us. The secret to happiness is not low expectations as high
expectations make you feel better.
1 => high expectations make you feel you are responsible for it
2 => anticipation makes you happy (3days)
Optimism leads to success. If you expect to do well you are more
likely to put your energy into it. The more optimist you are the leas
you answer to bad news.

5. Pauline Pierce
I couldn’t believe the Hackney Heroine was there, with us on starge.
Fantastic, incredibly at-ease and so true to herself. I was out of London
when the riots happen but her story made it across Europe and in
fact, I was referring to her in a pitch presentation recently.
We should all take lessons from her. She shared some beautiful words
with us: "If they start again, I do it again. (...) Everyone should reach
out to their neighbours, we are all wonderful people (...) We need to
get some love out there ".

6. Kamal Mouzawac.
It all started with a statement I would print in bold all over my
kitchen: "Miracles happen over a plate of houmous".
This foodie, entrepreneur man has built a wonderful project around a
very strong insight: "Food is the most sincere expression of your
traditions and where you’re from."
Food is a live product that someone has seeded, has taken care of for
you to eat one day, we need to show it respect. "Food is someone’s
work. (...) Food is not about food.You must do extremely well what
you are doing. (...) Every land has its own treasure."
One day, he came to that inspiring conclusion: "If I don’t do it,
nobody will, therefore I have to do it."
SOURCE: http://kboo.fm/sites/default/files/
nodeimages/Kamal%20Mouzawak_0.jpg

7. SOURCE: Google images
Daniel Kish.
Another incredible man you shook up my thoughts when he said we
were all blind, one way or another. We all need to find freedom. His
click is his thing telling him: 1-where are you 2-what are you.
"What can we do to find our way through darkness?
Because there is always a way."

8. SOURCE: http://www.rtve.es/imagenes/robin-
dunbar/1303814967652.jpg
Robin Dunbar. 150.
Yes, I didn’t know that number, and I’m going to use it a lot now as it
totally helps me rationalise lots of the things I do in life regarding
earned media. He reminded us on the importance of investing time in
your friendships. 5 intimate friends represent 25% of your social time
in average, if you don’t spend this time with them the quality of the
relationship decreases - within 6 months. Being in love costs you 1-2
friends...!
Talking doesn’t impact boys relationships (contrary to girls) but doing
stuff together raises the closeness for men. Skype is the best option
to maintain long distance relationship. Laugher is a human universal
insight key to form relationships. Skype allows for more happiness.

9. SOURCE: http://alfitude.files.wordpress.com/
2011/10/lianne-la-havas.jpg
Lianne La Havas.
Leave me no room for doubt
"We all make mistakes, we do
I learnt from you
We all make mistakes, we do
I learnt from you "
Listen to the wonderful lady here:
http://www.youtube.com/watch?v=f845_v41YFo

10. SOURCE: http://alfitude.files.wordpress.com/
2011/10/lianne-la-havas.jpg
Miguel Torres.
An entrepreneur deciding to change his industry, wine making, after
saying Al Gore’s Inconvenient Truth.
The progress made in a short period of time are amazing, I can’t wait
to see the French on board. It is such a visionary approach and also, so
generous. I wish they would promote it as a brand asset soon,
something consumers could impact as well.

11. SOURCE: http://www.tikabasamuzik.com/wp-
content/uploads/2011/04/scan-Hugh-Masekela.jpg
Hugh Masekela.
"If you don’t know where you are coming from, you’re
going to be swallowed by your environment."
Ask yourself: where do I come from?

12. SOURCE: http://rps5as.files.wordpress.com/
2011/05/dsc03127_r_lo1.jpg
Rosemary Nalden & Buskaid
This woman has managed to build a music school in South Africa, the
result is impressive. We had the chance to listen to those kids playing
and I was so amazed by the life that was coming from the instrument
itself.
They were playing a freed up version of violon, where you can dance in
circles while playing, where no European Academics forces you to be
straight in your playing.
The result was splendid!

13. SOURCE: http://www.absoluteradio.co.uk/
Plan B.
His speech was very interesting and here are only a couple of ideas
that I took notes of. I agree when he said newspapers are giving you
facts about what’s happening but they never give you any context.
CHAV stands for Council Housed And Violent in our perceptions,
media have dehumanised the youth. The young men are always shown
as a problem which doesn’t help them.
How can we go to a place where each one teaches one?

14. @DigitalPlanner
This deck is made to help the advertising community think
different. It will hopefully start conversations and sparkle
new ideas. It is yours to steal, comment and share!
More information on the Observer’s website:
http://www.guardian.co.uk/tedx/speakers-2012
Crafted by Isabelle Quevilly. London. March 2012