Abstract of paper: A high maturity in corporate problem solving is a competitive advantage. Companies seek to use
the wisdom of the crowd they have internally. One approach is to enable the employees to publish
a so-called Urgent Request. For a quick and high-quality response it is helpful to distribute such an
Urgent Request either to a high number of employees (broadcasting) or to target the message to
those employees which have the highest probability to answer (target messaging). The first
approach usually causes crowd fatigue. Therefore we focus on the target messaging approach and
demonstrate how this more responsible usage of notifications can reduce the number of
notifications by an order of magnitude with almost no loss of the response rate. This paper presents
the real-life data of the semantic target messaging algorithm of TechnoWeb, a Siemens-internal
social media platform for corporate problem solving.
10. Barriers exist in large organizations
TechnoWeb breaks down those barriers
10
"Isolated
knowledge
islands"
Organizational
and hierarchical
Business
process- and
project specific
information
Local, time,
cultural and
language
20. 2013
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
2010 2011 2012
Simulation
Broadcasting Target Messaging
Research Timeline
20
21. Findings: Ratio of answered
Urgent Requests
21
92% 93%
96%
92% 91%
87%
93% 92%
87%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Fourth Quarter
2010
First Quarter
2011
Second Quarter
2011
Third Quarter
2011
Fourth Quarter
2011
First Quarter
2012
Second Quarter
2012
Third Quarter
2012
Fourth Quarter
2012
Broadcast Targeted Messaging
28. Work Experience
About me: Isaac Newton Acquah III
acquah@mercurypuzzle.com
at.isaacnewtonacquah.linkedin.com
twitter.com/isaacnewtonIII
Get in touch
28
Education