1. Qualification Level 3 Extended Diploma in Creative Media Production
Unit 7 Understanding the Creative Media Industries
Unit number and title Unit 16 Film and Video Editing Techniques
Unit 30 Advertising Production for Television
Start date 7th March 2012
Deadline 8th June 2012
Assessor name Damen BRAMWELL
Assignment title DB4 – Television Advertisement Campaign
Video Wall Project
Brief 2: IN Salford and Proud
1. The Client
Salford Royal NHS Foundation Trust aims to be the safest organisation in the NHS through providing safe, clean and personal care to every patient,
every time. We are an integrated provider of hospital, community and primary care services, including the University Teaching Hospital. Our team of
6,000 staff provide local services to the City of Salford and specialist services to Greater Manchester and beyond. We have an excellent track
record; having the highest consistent rating for service quality coupled with one of the highest sets of patient and staff satisfaction scores. Further
information about the Trust can be found at: www.srft.nhs.uk
The hospital site is undergoing major redevelopment and will open a new main entrance in June 2011 in the new Hope Building. A new video wall
will be installed in the main entrance in June 2011 and it will play key messages on a loop seven days a week.
2. Brief
To create and deliver a high quality film to promote that Salford Royal NHS Foundation Trust is proud to be in Salford and to encourage others to
view Salford in a different light.
The Trust is really proud to have a new modern building, which is a new civic landmark, and wants to remind people when they are on our new
hospital site that there is so much to see in Salford.
Inspiration for the film should be taken from travel and tourism adverts that promote Ireland, Yorkshire etc.
Photography has been commissioned and we want to use this photography within the treatment of the film.
The films should be vibrant and exciting i.e. not a dull slide show of some beauty spots!
This film will play on a video wall in the main entrance of the hospital (Hope Building). It will be played on loop, with no sound.
It is anticipated this film will be 90-120 seconds; therefore it will need to captivate the audience.
3. Treatment
All recommendations will be considered. Trust photography must be incorporated.
4. Key messages
 Salford Royal NHS Foundation Trust is proud to be IN Salford
 Did you know all these places are here IN Salford?
5. Branding
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2. Any colours used within artwork will need to be part of the NHS palette, details of which can be found at: www.nhsidentity.nhs.uk
No additional photographs can be taken as we want to ensure the style of pictures throughout the film remain consistent.
The Trust is called ‘Salford Royal NHS Foundation Trust’ or Salford Royal’ never Salford Royal Hospital or Hope Hospital.
IN Salford branding exists – magenta pink.
The Trust’s full logo is expected to appear at the introduction and end of the film.
The end of the film should credit: This film was proudly made IN Salford, by local students from Salford City College for Salford Royal NHS
Foundation Trust. It must also credit the artist.
6. Deadline
Friday 8 June 2012 - any films submitted to Salford Royal after this date will not be considered for use.
7. Project Management
Required support time with the client will need to be agreed in advance.
Issued to:
Salford City College, 7 March 2012
Issued by:
Anne-Marie Miller
Communications Manager
Salford Royal NHS Foundation Trust
Tasks Grading Criteria Mapping
1. Use idea generation techniques including mind maps and spider diagrams to come up 30.2 Be able to originate and
with some initial ideas. develop an idea for a
television advertisement
P30.2/M30.2/D30.2
30.2 Be able to originate and
2. Use pre-production techniques to draw up plans for the advertisements. develop an idea for a
You must include the following: television advertisement
Risk assessment P30.2/M30.2/D30.2
Storyboards
Shooting schedules
Script
Production Diary
Location recces
Production schedules
Contingency Plans
Shot Logs
3. Produce a television advertising campaign as per the client brief. 7.2 Understand ethical and
legal constraints within the
media sector
7.3 Understand the regulation
of the media sector
16.2 Be able to prepare
moving image material for
editing
16.3 Be able to edit moving
image material.
30.3 Be able to produce a
television advertisement
P7.2/M7.2/D7.2
P7.3/M7.3/D7.3
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3. P16.2/M16.2/D16.2
P16.3/M16.3/D16.3
P30.3/M30.3/D30.3
4. Each member of your group must produce a report to discuss your production and 30.4 Be able to reflect upon
editing decisions and detail your advertising techniques used in your advertisements. own television advertisement
production work.
P30.4/M30.4/D30.4
This brief has been verified as being fit for purpose
Damen BRAMWELL
Date 07/03/2012
Paul ROSSINGTON
Paul Rossington Date 07/03/2012
Unit 7 Understanding the creative media industries (Level 3)
M7.2 explain ethical and legal D7.2 comprehensively explain
constraints within the media ethical and legal constraints
sector with reference to detailed within the media sector with
illustrative examples reference to elucidated examples
(Learners will take care to (learners will give thorough
consider relevant constraints consideration to relevant
when engaged in practical work constraints when engaged in
and will explain how and why practical work and will give
particular legislation and ethical detailed explanations of how and
considerations need to be taken why particular legislation and
into consideration, pointing to ethical considerations need to be
relevant instances of where they taken into account, exemplifying
have done so in their work.) these explanations with fully
elucidated instances of where
they have done so in their work.)
M7.3 explain the regulatory D7.3 comprehensively explain the
issues affecting the media sector regulatory issues affecting the
with reference to detailed media sector with reference to
illustrative examples (Learners elucidated examples (Learners
will also relate regulatory issues will link regulatory decisions back
to decisions they have taken to their own work, considering the
when planning and producing issues (for example, censorship
their own products) and self-censorship) which might
extend or constrain their own
creative expression.)
Unit 16 Film and Video Editing Techniques (Level 3)
P16.2 apply editing preparation M16.2 apply editing preparation D16.2 apply editing preparation
techniques with some techniques competently with only techniques to a technical quality
assistance occasional assistance that reflects near professional
standards, working independently
to professional expectations
P16.3 applies editing techniques M16.3 applies editing techniques D16.3 applies editing techniques
working within appropriate to a good technical standard to a technical quality that reflects
conventions and with some showing some imagination and near-professional standards,
assistance. with only occasional assistance. showing creativity and flair and
working independently to
professional expectations.
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4. Unit 30 Advertisement Production for Television (Level 3)
P30.2 originate and develop an M30.2 originate and develop an D30.2 originate and develop an
idea for a television idea for a television idea for a television
advertisement working within advertisement showing some advertisement showing creativity
appropriate conventions and with imagination and with only and flair and working
some assistance occasional assistance independently to professional
expectations
P30.3 produce a television M30.3 produce a television D30.3 produce a television
advertisement working within advertisement to a good technical advertisement to a technical
appropriate conventions and with standard showing some quality that reflects near
some assistance imagination and with only professional standards, showing
occasional assistance creativity and flair and working
independently to professional
expectations
P30.4 comment on own television M30.4 explains own television D30.4 critically evaluate own
advertisement production work advertisement production work television advertisement
with some appropriate use of with reference to detailed production work in the context of
subject terminology. illustrative examples and professional practice, with
generally correct use of subject elucidated examples and
terminology. consistently using subject
terminology correctly.
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