2. Thanks for
having me!
Managing Director @InSites Consulting
@hakimzemni
hakim@insites-consulting.com
be.linkedin.com/in/hakimzemni
I have a passion for media, politics, music &
movies. I am happily married, a proud dad
of 2, and a mediocre soccerplayer ï I am
often described as âan opinion on 2 legsâ
I love my job because Iâm fascinated by the
question âwhy do people do what they do?â
17. Enoughness
Enoughness.
I am enough.
You are enough.
There is enough.
@HakimZemni
Brands talk big
about Big Data, but
most of them canât
even handle Small
Data.
61. Where are you now?
âPinwhat?
Snapwhat?
Tumbwhat?
Instawhat?â
âWeâre on
Facebook
and Twitterâ.
âSocial
Media?â
2006-â07
2010
2012-â13
2008-â09
2011
2014
âWe gotto do
somethingâ.
âWe have a
strategyâ.
âTime for a
strategy,
againâ.
@HakimZemni
74. Public Data
Private Data
Denial
Big Data
Enoughness
Start-up
Co-sometimes
Co-creation
Co-always
Innovation
Co-everything
Presence
@HakimZemni
Wake-up
Newconomy
Consolidation
Mixology
75. #takeaways
Help consumers to help
you. For real.
Prepare yourself for a
shutdown by a startup.
Big Data is great,
Big Insights are better.
@HakimZemni
76. Thanks for
having me!
Managing Director @InSites Consulting
Questions, feedback, remarks?
hakim@insites-consulting.com
@hakimzemni
be.linkedin.com/in/hakimzemni