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State of Search RIMC 2013

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Julia Logan a.k.a. IrishWonder
Julia Logan a.k.a. IrishWonder

What is happening in search, how it got to this point, what influences it and where it is heading in the future

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@irishwonder ThinkVisibility, March 2013
  2006: (http://searchenginewatch.com/article/2058896/Watching-Google-Press-Day-Slides-Live-Commentary) @irishwonder RIMC, March 2013
  2012: Matt Cutts mentions 200 signals in his video about freshness (http://youtu.be/o4hH4ZQ_19k) @irishwonder RIMC, March 2013
  Signals changing over time   It’s all about how these signals interact   The result can be unpredictable even to Google itself @irishwonder RIMC, March 2013
@irishwonder RIMC, March 2013
  Different rules apply to different niches   You cannot have an empty SERP   Different types of queries require different approaches @irishwonder RIMC, March 2013
  It’s mostly about being present in Google Places @irishwonder RIMC, March 2013
EMD @irishwonder RIMC, March 2013
@irishwonder RIMC, March 2013
@irishwonder RIMC, March 2013
EMD @irishwonder RIMC, March 2013
EMD Hacked @irishwonder RIMC, March 2013
Complete with Google+ page and posts @irishwonder RIMC, March 2013
Wikipedia Disambiguation @irishwonder RIMC, March 2013
@irishwonder RIMC, March 2013
  You better be a news site to rank here @irishwonder RIMC, March 2013
OK that was helpful, thanks @irishwonder RIMC, March 2013
@irishwonder RIMC, March 2013
@irishwonder RIMC, March 2013
You need to rank in Image Search to appear in general search @irishwonder RIMC, March 2013
@irishwonder RIMC, March 2013
@irishwonder RIMC, March 2013
@irishwonder RIMC, March 2013
  But that was all about Google… @irishwonder RIMC, March 2013
  In 2006, it used to be like this: @irishwonder RIMC, March 2013
  Today: @irishwonder RIMC, March 2013
  Today: @irishwonder RIMC, March 2013
  Microformats   Personalised Search   Duplicate Content and DMCAs   Search+Social   Paid Search   International Search   Mobile Search @irishwonder RIMC, March 2013
  More open communication with site owners   Better understanding of user intent   More than one search engine @irishwonder RIMC, March 2013
  Slide 2 - searchenginewatch.com   Slide 3 - youtube.com, Matt Cutts   Slide 15 - martinmacdonald.net   Slide 25 - bruceclay.com   Slide 27 - statcounter.com @irishwonder RIMC, March 2013
•  info@irishwonder.com •  Twitter: @irishwonder •  Facebook: 
 http://www.facebook.com/irishwonder •  LinkedIn: linkedin.com/in/irishwonder @irishwonder RIMC, March 2013

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State of Search RIMC 2013

  • 1. @irishwonder ThinkVisibility, March 2013
  • 2.   2006: (http://searchenginewatch.com/article/2058896/Watching-Google-Press-Day-Slides-Live-Commentary) @irishwonder RIMC, March 2013
  • 3.   2012: Matt Cutts mentions 200 signals in his video about freshness (http://youtu.be/o4hH4ZQ_19k) @irishwonder RIMC, March 2013
  • 4.   Signals changing over time   It’s all about how these signals interact   The result can be unpredictable even to Google itself @irishwonder RIMC, March 2013
  • 5. @irishwonder RIMC, March 2013
  • 6.   Different rules apply to different niches   You cannot have an empty SERP   Different types of queries require different approaches @irishwonder RIMC, March 2013
  • 7.   It’s mostly about being present in Google Places @irishwonder RIMC, March 2013
  • 8. EMD @irishwonder RIMC, March 2013
  • 9. @irishwonder RIMC, March 2013
  • 10. @irishwonder RIMC, March 2013
  • 11. EMD @irishwonder RIMC, March 2013
  • 12. EMD Hacked @irishwonder RIMC, March 2013
  • 13. Complete with Google+ page and posts @irishwonder RIMC, March 2013
  • 14. Wikipedia Disambiguation @irishwonder RIMC, March 2013
  • 15. @irishwonder RIMC, March 2013
  • 16.   You better be a news site to rank here @irishwonder RIMC, March 2013
  • 17. OK that was helpful, thanks @irishwonder RIMC, March 2013
  • 18. @irishwonder RIMC, March 2013
  • 19. @irishwonder RIMC, March 2013
  • 20. You need to rank in Image Search to appear in general search @irishwonder RIMC, March 2013
  • 21. @irishwonder RIMC, March 2013
  • 22. @irishwonder RIMC, March 2013
  • 23. @irishwonder RIMC, March 2013
  • 24.   But that was all about Google… @irishwonder RIMC, March 2013
  • 25.   In 2006, it used to be like this: @irishwonder RIMC, March 2013
  • 26.   Today: @irishwonder RIMC, March 2013
  • 27.   Today: @irishwonder RIMC, March 2013
  • 28.   Microformats   Personalised Search   Duplicate Content and DMCAs   Search+Social   Paid Search   International Search   Mobile Search @irishwonder RIMC, March 2013
  • 29.   More open communication with site owners   Better understanding of user intent   More than one search engine @irishwonder RIMC, March 2013
  • 30.   Slide 2 - searchenginewatch.com   Slide 3 - youtube.com, Matt Cutts   Slide 15 - martinmacdonald.net   Slide 25 - bruceclay.com   Slide 27 - statcounter.com @irishwonder RIMC, March 2013
  • 31. •  info@irishwonder.com •  Twitter: @irishwonder •  Facebook: 
 http://www.facebook.com/irishwonder •  LinkedIn: linkedin.com/in/irishwonder @irishwonder RIMC, March 2013