It seems weird to talk about AdSense in 2013 but I've been recently asked to do it and here are my memories of the AdSense days

1. Google AdSense
Hmmmmm…

2. Some Subtitles This Slide Deck Could
Have Had
• Reminiscing the Good Old Days
• Is It Even Worth the Hassle Now?
• In 2013… Seriously?
• You Sure It’s AdSense You Want to Hear
About?
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3. Steady Decline
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4. Proof? Google Image search for
“AdSenseCheque”
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5. A Bit of History
• Launched in 2003
• By early 2005 AdSense accounted for an
estimated 15 percent of Google's total
revenues
• In 2005 Google starts a dedicated “Inside
AdSense” blog (http://adsense.blogspot.com)
• In 2007 Google introduced changes to
AdSense that resulted in many accounts
getting suspended
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6. How It Works
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7. Approval
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8. Create Ads
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9. Create Ads
Publisher ID is what identifies you as an ad publisher
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10. The Reverse Side…
When an advertiser places an ad via AdWords
they can select where to place it:
Display network = AdSense publishers
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11. Next…
Site crawled
Mediapartners-Google bot
Relevant ads displayed
Dynamically fetched depending on the site content
Visitors click ads
Publisher gets profit
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12. Reporting
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13. Payment Methods
• Cheque
• Wire transfer
Upon reaching at least $100 during a pay period
(Earnings roll over from previous periods)
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14. How Profit Is Shared
Google
Advertiser CPC
Publisher
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15. Some Rules…
• You can only have one account
• You cannot encourage your visitors to click the
ads
• You cannot have pages with ads only
• There are certain banned topics where ads
won’t display (some may even get your
account banned)
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16. Some Adverse Effects of AdSense
Business Model
• MFA sites
• Scrapers
• AdSense Arbitrage
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17. Was It Profitable? – You Bet!
People used to buy houses with money they
made via Adsense
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18. The Backlash…
2007 AdSense
update was not
the last thing to
hurt publishers
Google Panda
update has hurt
sites with heavy
ads
@irishwonder

19. Where Did Everyone Go After 2007?
• Affiliate marketing
• (Less) Other contextual programs (Chitika,
Infolinks, Kontera, AdBrite, etc.)
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20. P.S. My Last AdSense Check
(For one of my accounts, anyway)
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21. Like me reminiscing the good old days?
Feel free to follow me to see what I’m up to today!
Me:
SEO consultant at irishwonder.com, CMO of
ContentMango
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