An analysis of the iOS and Android mobile phone market growth.
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ONLINE COURSE: How to make and market iPhone apps: http://ude.my
2. THE MOBILE MARKET
www.thechocolatelabapps.com
Flurry.com
The rate of iOS and Android device adoption has surpassed that
of any consumer technology in history.
Compared to recent technologies, smart device adoption is
being adopted :
10X faster than that of the 80s PC revolution
2X faster than that of 90s Internet Boom
3X faster than that of recent social network adoption.
3. APP STORE HISTORY
• The App Store opened on July 10, 2008.
• The App Store contained 500 third-party applications for the
iPhone and the iPod Touch.
• On April 23, 2009, 1 billion apps were downloaded.
• The iPad launched in April 2010 with over 3000 applications
designed for the iPad.
And since then?
6. http://148apps.biz/app-store-metrics/
Total Active Apps (currently available for download): 723,431
Number of Active Publishers in the US App Store: 184,083
Current Average App Price: $1.93
Overall, Flurry estimates that there were over 640 million iOS
and Android devices in use during the month of July 2012.
July 2012, Apple revealed that the company has paid out
more than $5.5 billion to developers since the launch of the
App Store
7.
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10. Flurry expects the total revenue for mobile applications on iOS
and Android to increase from $5.4 billion in 2011 to an
expected total of $8.7 billion in 2012.
Interestingly, advertising revenue is expected to increase to $2
billion in 2012, from $980 million in 2011, representing a shift
from 17% of app revenue to 23%.
For revenue from premium and in-app purchasing, apps outside
the top 100 are expected to make 68% of the revenue,
compared to 45% in 2010. This is compared to the top 25
making 28% of the revenue in 2010, and an expected 15% in
2012.
