1. From Idea to Opportunity
Ira Solovyova,
Dmitra Kyianytsia,
Alexander Zezulinsky
Stanford 2012, Technology Entrepreneurship
Intelliart team presented

2. The problem is too much information in
our social life
Insight “It’s hard too manage all my
networks”. I’m too busy ;(

3. Our product
Value proposition

4. We provide you easy way to be in touch
with all your friends

5. You can manage all
your networks
from single place!

6. You can see all
updates from social
networks in one
place

7. We save
your time!

8. Our customers - People who use 3+ social
networks

9. And business segment – companies!
(marketing/sales/promotions)

10. How do we reach our customers to make them aware of our
product?
Service is
absolutely
free for
personal
usage

11. How it works

12. One message –
many updates

13. How we were testing the value
proposition with customers?!
Questions with Google form:
1. Which social networks and services do you
use?
2. Is it a problem for you to manage all your
networks and services?
3. Would you like to have single profile to
manage all social networks accounts?

14. Results and market opportunity
(what we have learned)
Networks popularity is congruous

15. People actually experience some problems with those quantity of accounts

16. What we learned from face-to-
face customer meetings
Each person has own environment of services he use to
manage data
But nearly everyone has integration problem with instant
data flow
Many people are ready to pay for service if it would solve
integration problem in his environment

17. There are lots of
data we
manage
And actually any
service can be
plugged into
our
infrastructure
to push and
get updates

18. Final