6. Quick facts
1. Pharrel Williams as lead vocals, keyboards,
drums, writing, production
2. Streamed in May 22, 2013, never meant as
a single
3. Released and topped in Oct 2013 in
Netherlands on Radio & in a commercial
4. November 2013 released in Despicable Me
2 alongside 24hoursofhappy.com by
Pharrell Williams and his friends
5. Has stayed No 1 in most countries for many
weeks breaking record for 10 weeks in a
row
6. A couple starts ‘wearehappyfrom.com’
7. World over people have been creating their
own ‘Happy’ videos and uploading
8. Awards, media coverage, publicity
1. “Happy” from Despicable Me 2 won an
Academy award for the best original song
2. The sequel to the 2010 animated film
Despicable Me dubbed as one of the best
animation movies
3. Grossing over $970 million worldwide
against its budget of $76 million, the film
became the second-highest-grossing
animated film of 2013, the third-highest-
grossing film of 2013, and broke a record as
the most profitable film in the 100-year
history of Universal Studios
8. 24hoursofhappy.com
1. The video is presented as an interactive clock - users can click specific "times,"
watching a few seconds of each performance or just Pharrell (his bits are
indicated by the dots around the clock)
2. Other interactive elements play with the 24-hour concept--comments, for
example are time-stamped and linked to corresponding moments in the day-
long dance, and they can be viewed in temporal order as an overlay to the
video.
3. 400 people perform the four-minute song, including Pharrell and a few
celebrities
4. Pharrell does the song 24 times, at the top of every hour, followed by 14
additional performances within that hour
5. Filming took 11 days, 42 setups, 10 miles a day
6. It took a few days just to figure out exactly how many locations would be
needed to shoot at specific times, and then how many dancers in order to make
the video interesting for 24 hours straight
7. Casting was key. Thousands auditioned, and all those tapes had to be watched
9. 24hoursofhappy.com
1. A four minute edit of the 24hoursofhappy.com has received over 250 million
views on Youtube alone
10. The world creates
1. A french couple created a website ‘wearehappyfrom.com’ featuring 1648 videos
from 143 countries created by people globally
11. Thousands of videos have been created by
people all over the world and uploaded on the
internet
The world creates
15. Encouraged fans to send their
own #selfie with the hashtag to
appear in the video.
The clip, features David
Hasselhoff, Far East Movement,
Ian Somerhalder, Snoop Dogg
and Waka Flocka Flame and
more.
#Selfie, a No 1 hit song by The Chainsmokers
18. 18
McDonald’s create a burger & name it
• Agency creates an online burger
builder to create customised
burger
• Start with the beef patty
• Choose up to 6 ingredients out of
80
• Choose one of the 20 buns
• Add other ingredients
• Finally, give it a name
19. 19
McDonald’s invite friends and get them to vote
• Spread the world, get friends to
vote
• showed statistics like 11% of
burgers are Tex Mex…
• Campaign is on