1. Proposal
The song we have chosen is Beanie Man ft Future Fambo- Rum and Red Bull. Our
target audience is mainly Afro Carrabin/ Africans as dancehall is linked to their roots
but every race ca n listen to it. Our target audience age range 10-25 as it is a
catchy song but very contemporary and upbeat so older people might not enjoy it.
The message we are trying to convey is the side of effects of drinks. Our production
company will be a small independent company as we do not have the budget for
a big record label. Our video will be very controversial as it breaks most of the genre
conventions of dancehall. Our Unique selling point (USP) is reflecting on the
underline problem of underage age drinking. We are going to undermine society’s
views of being happy from drinking.
Marcia’s idea: A group of friend’s are having fun at a club, drinking and dancing.
They go to the bar and order glasses of rum and red bull. It starts to have an
immediate effect on them as the club seems to be blurred and they all feel different
as if they are having an outer body experience. They eventually black out. When
they regain consciousness they realise that they are covered in blood. The song then
ends leaving the video in a cliff hanger.
Courtney’s idea: A girl is walking through the club by herself, the background is all
blurred but there are silhouettes of people dancing. She is nervous and intimidated
as she is by herself. She finally makes her way to her friends and gets involved with
them and starts to get in her element. She finally fits in whilst drinking rum and red
bull. The narrative matches the lyrics.
Jason’s idea: friends on a standard day out. They’re drinking rum and red bull. They
are walking down the street and see a park. Whilst they are walking their vision
gradually becomes blurred. Weird things happen like they see a lion, they rub their
eyes and they realise that’s it’s a squirrel. In the middle the song cuts because one of
the people drop the rum and red bull and they go to a shop to purchase more, the
music then continues when they take another sip.
Irfaat’s idea: A weird man gives these two girls rum and red bull. They go back
home, drink, and smoke and get ready to go out, while they drink this drink they start
to hallucinate and everything seems to be weird, they keep seeing this man
wherever they go. They end up outside on the streets and weird things are
happening there. During the end of the song they rub their eyes and realise it was
just a dream/hallucination but then they see the weird man on the tv.