QR Codes & Mobile Marketing for Real Estate

QR A Quick Look at the
Quick Response Marketplace:
Getting Smart, Going Mobile

Thursday, October 20, 2011

40% 40% of all mobile phones in the U.S.
were smartphones in July 2011. By the
end of this calendar year, smartphones
will likely dominate.*

* as of 7/11, according to a Nielsen report released 9/1/11


63% 63% of survey respondents say
mobile search has changed the way they
gather information.*

* according to The 2011 Mobile Search Insights Study released 4/11


53% 53% of smartphone users who research
products/services on their phones make
purchases.

* according to a Google-commissioned study released 4/27/11


92% 92% of survey respondents consider
smartphones or tablets a “real
convenience” for research and/or
purchase products or services.*

* per Barkley/Service Management/The Boston Consulting Group study 8/18/11


42k Lowe’s, the home improvement retailer,
is deploying 42,000 iPhones (replacing
scanner guns) in its stores to
accommodate on-ﬂoor product
research and transactions.*

* per a 9/12/11 news release, as seen in numerous trade media outlets


14M 14,000,000 QR code scans occurred in
the U.S. in June 2011.*

* according to a comScore study conducted 6/11


72% 72% of smartphone users would be
likely to recall ads with QR codes.*

* according to an MGH agency report 4/11


54.7% 54.7% of those who’ve scanned
QR codes have an income of $75k
or higher.*

* according to a comScore MobiLens study released 8/12/11


4,549% QR code usage increased by 4,549%
from 1st quarter 2010 to 2011.*

* according to a Mobio Identity System report 5/11


MOBILE TAG... YOU’RE IT!
Digital Messages & The Physical World Converge
--REAL ESTATE EDITION--


MOBILE TAG... YOU’RE IT!
Digital Messages & The Physical World Converge


© JumpScan

( Sayonara .)


A 2-dimensional bar code by any other name is still a...

2D Barcode
Data Matrix Code
Mobile Barcode
Mobile Tag
Quick Response Code
QR Code

...2-dimensional barcode.


A 2-dimensional bar code by any other name is still a...

Microsoft Tag

JagTag

Custom 2D Barcode

AT&T Mobile Barcode

...2-dimensional barcode.


QR Codes:

Open Source
Universal
Simple to Use


How does work?


FOR USERS
You hold the power...

1. Download a mobile barcode scanner to your smartphone.
Android - QuickMark, i-nigma, ScanLife

{
iPhone - QR App, QRReader, i-nigma
FREE Blackberry - QR Code Scanner Pro
Windows Mobile - i-nigma, ScanLife
Palm OS - i-nigma

2. Scan away.


FOR MESSAGE MAKERS & MARKETERS
You have no boundaries...

1. Determine what digital message you want to share.
URL (link to mobile friendly content)
vCard
free text
phone number
SMS
2. Generate your QR code.
http://qrcode.kaywa.com

FREE
{ http://delivr.com
http://www.qrstuff.com
http:bit.ly *


* Shorten URLs with a link shortening service. Try bit.ly or is.gd.
Reduces code data for better scanning
Is customizable, better for history logs
Offers tracking analytics

3. Save your code as a graphic ﬁle.
Right click
Save image as
Select name
Save



4. Place your QR code.
Rule(r) of thumb: no smaller than 1”x1”
Space between multiple codes
Flat surfaces so code is scannable
Protect if out in the elements
Avoid lo res printing
5. Track your code.
bit.ly dashboard
Google analytics
Track use of unique data (links, location)
Measure results



25 million people have scan ability

© JumpScan

From July to December ’10, scanning increased 1,200%
57% of FB and Twitter users have scanned at least
once in the last year; 40% have scanned 5x or more
72% in a survey said QR codes aid advertising recall



Retail Displays Branding Exterior Signage Novelty Print Real Estate
Promotions Biz Cards Press Kits Headstones Mobile Payment
Mobile Couponing How-to Info Directional


Case in Point: RightNow at SXSW

Case in Point: Ralph Lauren


Case in Point: Crossville, Inc.

Case in Point: A&M Label


THE TAKE-AWAYS FOR REAL ESTATE
Every smart phone is an open house waiting to happen...

Reach your consumers with specific, helpful information.
Connect to mobile-friendly digital content

{
Specific by
Use multiple codes for specificity
LISTING Give in-the-moment value to consumers
& ROOM Target information as directly as possible
Find reasonable ways to track & respond

PHOTO VIDEO CONTACT PROPERTY
GALLERIES TOURS INFO DETAILS


?
...Questions?


If you’d like...
A copy of this presentation
Sources and resources
More details and ideas
Speciﬁc answers for your needs

Contact me!


QR Codes & Mobile Marketing for Real Estate

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