1. OPEN IT
O Budućnosti i kako je preživeti i napraviti razliku
putem Internet marketinga (i naravno šta je sve I.marketing)
2. •Predavanjesa prethodnog OpenIT-a u Nišu
Google: “OpenIT Niš”
•Motivacijaza bavljenje Internet marketingom i
preduzetništvom
•Šta je to Internet marketing?
3. marketing je prvenstveno Internet a zatim
•Internet
Marketing
•Internet je sve ono što radio, televizija i štampa nisu
•Medij za prenos - prihvatanje - deljenje i promociju
•Nikada nije postojao sličan medij i ne treba ga porediti sa
bilo čim
•Mi danas postavljamo nova pravila
6. Display Advertising Technology Landscape
Agencies Media Buying Ad Ad Networks Sharing Data
DSPs
Platforms Exchanges / Social Tools
Horizontal
Trading Desk
A P
D U A
Yield
V Video / Rich Media
Optimization
B U
E L D
R Vertical I I
T E
S
I N
Targeted Publisher
H C
S Creative Data
Data
Exchanges /
Tools
E E
Optimization Optimization
E Aggregators
R
R Performance
S
S
Ad Servers
Ad Servers
Analytics Verification / Mobile
Data Suppliers
Attribution
Ad Ops / Infrastructure
Please direct any inquiries or comments on the landscape to Terence Kawaja at tkawaja@gcasavvian.com or (212) 999-7082
Terence Kawaja
7. Google is Well Positioned in Display
Agencies Media Buying Ad Ad Networks Sharing Data /
DSPs
Platforms Exchanges Social Tools
Horizontal
A P
D U A
Video / Rich Media Yield
V Optimization
B U
E L D
R Vertical I I
T E
S N
I Targeted Publisher H C
S Creative Data
Optimization
Data
Exchanges /
Tools
E E
Optimization Aggregators
E R
Performance
R S
S
Ad Servers Ad Servers
Analytics Verification / Data Suppliers Mobile
Attribution
Ad Ops / Infrastructure
Terence Kawaja
22. web server jezik (perl, php, baza podataka
(apache, nginx, iis, ...) java...) (mysql, sqllite, ...)
distributivno metabaze i nosql
load balance-eri
programiranje platforme
mobilne platforme integracija proizvod