5. SAN&HYG PROCESS FRAMEWORK AfricaSan-08 - San&Hyg from Moshi Seminar WHAT? WHICH MESSSAGES & CHANNELS WHO APPROACHES Community, HH, individuals APPROACH RESPONSE: DESIRE/WILL and CHANGE HYG&SAN FACILITY & BEHAVIOUR Individuals, HHs, schools Demand or created demand at individuals, HHs, schools Motives and Drives Individuals, HHs, schools Community institutions and organisations TRIGGER IGNITION
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7. WHO APPROACHES? AfricaSan-08 - San&Hyg from Moshi Seminar WHO APPROACHES Community, HHs, individuals From outside community: Political, religious leaders, technical health staff, NGOs, police TRIGGER DESIRE/WILL to improve facility & behaviour From inside HH : Wife, husband, children From inside community : Leaders, teachers, voluntary health workers, Health Clubs, CBOs, entrepreneurs, neighbours, relatives CONVINCING ENFORCEMENT CHAMPIONâs PERSUASION SOCIAL PRESSURE LIVELIHOODS: EXTRA INCOME AGRICULTURE LEADERSHIP DEVELOPMENT STATUS PRIVACY PARTICIPATION DEVELOPMENT HEALTHY LIFE INNOVATIVE TECHNOLOGIES HEALTHY LIFE VALUES & NORMS