arcRes AXSES e-commerce marketing platform. It is a booking engine for hotels and destination travel portals, a content management and channel management system and a marketing publishing system connecting hotels and travel suppliers to thousands of websites, social media and mobile devices

1. PO Box 16B, Baslen House, Kingston Terr
St. Michael, Barbados BB11090
T (1) 246 429 2653 F (1) 246 436 5704
website: http://axses.com
knowledge engineering
AXSES arcRes
Product Brochure
"arcRes is so easy to manage. 99% of my
bookings come from arcRes. The support
I get is awesome. I love it. I attribute my
success with Ocean Bliss to AXSES."
Ocean Bliss, Suzanne Payne
From advertising to bookings
Technology | Branding | Direct Travel Shopping | Destination Marketing

2. AXSES arcRes
base
beta
AXSES travel
shopping experience calendar
combines Google-like
search, Expedia-like
travel pricing, with
RSS
AXSES branding,
advertising and expert
systems for Direct sales
Accra Beach Hotel and
Resort
arcRes Platform
and Distribution, in a
ONLINE This elegant Hotel sits on
RESERVATION
Arrival Date(dd/mm/yy) nights/adults
single marketing
23 Apr 10
Ages of children
ch1 ch2 ch3 ch4
Check Availability
platform
Special Offers
A Tourism Marketing Engine
AXSES arcRes is a direct tourism marketing engine that
drives many e-commerce and marketing applications
AXSES arcRes is a marketing arcRes can load room descriptions, Content
platform for hotels, villas, condos, photos, rates, property content and
apartments, car rentals, tourism booking widgets to Facebook pages Bookings Engine 1
activities and destinations. It is a where fans can get instant quotes Dynamic rates &
website booking engine, a central and book direct. accommodation 2
reservation system, a travel publishing Content Management 4
system, an interactive advertising arcRes is a collaborative marketing
system and technology to help solution (Booking-Partners) where Specials/Packages 5
manage and market travel. hotels and activity operators market Booking-partners 6
each others products and services.
arcRes powers many marketing Themes Marketing 7
channels where travelers shop, Destination marketers and tourism RealHolidays 8
compare, create packages, add authorities use arcRes to offer a rich
Social Media/Facebook 9
items to a shopping list, get quotes travel shopping and bookings
and book online. experience. Bookable-ads/maps 10
Direct Shopping Channels 11
arcRes publishes rates, specials and arcRes destination sites include
packages to an international network interactive advertising and Destination Marketing 12
of sites, including Global Distribution booking applications for personal BookingsFranchise 13
Systems (GDS), social sites, blogs, and effective advertising, marketing
mobile phones, affiliated travel sites and branding. Print On Demand 14
and travelers.
1

3. One Bedroom Apt 1 (apartment-ov.1(1/1)2|dlx)
Top level apartment overlooking the roof top terrace, the pool and cove.
ONLINE AirCondition | Ceiling-Fan | WaterHtr
Dining | Coffee-Maker | Toaster | MicroWave | Kettle | Fridge | Wash/Dryer
Iron | Hair-Dryer | BathTub | Shower | TV | Cable | Phone | NoSmoking |
RESERVATION Booking Dates: 7 nights from 23 April 2010 to 30 April 2010
Subject to availability
Arrival Date(dd/mm/yy) nights/adults Occupancy: 1 person (s): 1 Adult(s);
0 senior(s); 0 child(ren); 0 infant(s);
23 Apr 10 Unit Cost: 1,020.60 US $ (Ave. 145.80 US $ / Night )
Ages of children Value Added Tax (8%): (included)
Service Charge: Discretionary
ch1 ch2 ch3 ch4
Total Cost (all taxes):1,020.60 US $ (75.60 VAT included
Check Availability
Special Offers Save to MyWebsite Reserve add to Select List NEXT > >
Two Bedroom Apt 2 (apartment-pv.1(2/2)4)
“Visitors to our website find it very useful to be able Top level 2 bedroom overlooking the rooftop terrace the pool and the
to calculate the total cost of their stay and we have
cove.
the ability to contact them with any special offers,
AirCondition | Ceiling-Fan | WaterHtr
even if they haven't made a booking."
Dining | Coffee-Maker | Toaster | MicroWave | Kettle | Fridge | Wash/Dryer
Iron | Hair-Dryer | BathTub | Shower | TV | Cable | Phone | NoSmoking |
Subject to availability
Plum Tree Club - Ann Smith, General Manager,
Booking Dates: 7 nights from 23 April 2010 to 30 April 2010
Occupancy: 1 person (s): 1 Adult(s);
and Kristine Hoad Reservation manager 0 senior(s); 0 child(ren); 0 infant(s);
Unit Cost: 1,265.53 US $ (Ave. 180.79 US $ / Night )
Value Added Tax (8%): (included)
Service Charge: Discretionary
Total Cost (all taxes):1,265.53 US $ (93.74 VAT included)
AXSES arcRes Bookings-Expert
- your branded booking engine
Features/Benefits
Bookings
•
•
arcRes-Bookings Expert is a flexible and customisable
•
collaborative marketing
engine that can be configured for any set of terms,
•
specials and packages
business rules, payment and inventory options.
family plans, group rates
•
It is more than a booking engine, managing both flexible inventory options
•
reservations and marketing leads (contact request, block request, allocation, freesell
•
management and direct mailing). It manages multiple direct email marketing
•
rate plans and bookings on your site and on affiliate air travel option
networks like Facebook and mobile applications.
•
affiliate marketing
flexible terms
Quotes & Specials
•
flexible payment options
online gateway, offline process, no cards
With arcRes you can offer clients immediate quotes,
flexible guarantee options
best rate guarantees, special occasion pricing, loyalty
prepaid, credit card guarantee, deposit,
programs, family plans, group rates and online discounts.
open customisable
http://arcres.com
http://Bookings-Expert.com
2

4. RATES (Per Unit) US $
Unit Type Winter Season 09/10 Summer 2010
16 Dec 2009 - 16 Apr 2010 -
15 Apr 2010 15 Dec 2010
1. DELUXE STUDIO 150.01 (2 persons) 100.00 (2 persons)
(Max. Occ. 4 persons) Extra person 20.00 Extra person 20.00
2. TWO BEDROOM PENTHOUSE SUITE 225.00 (2 persons) 175.00 (2 persons)
(Max. Occ. 4 persons) Extra person 20.00 Extra person 20.00
3. DELUXE GROUND FLOOR TWO BEDROOM SUITE 275.01 (2 persons) 200.00 (2 persons)
(Max. Occ. 6 persons) Extra person 20.00 Extra person 20.00
4. DELUXE TOP FLOOR TWO BEDROOM SUITE 300.02 (4 persons) 225.00 (4 persons)
(Max. Occ. 6 persons) Extra person 20.00 Extra person 20.00
"arcRes managed sites are very user friendly and you can
enhance and update the site on your own. We encourage
everyone to be part of arcRes distribution in getting your
product and services out there." Ground level; 2 bedrooms tropical garden
Rostrevor Apartment Hotels - Jennifer Howard view with two private terraces.
Spacious and clean, tastefully decorated
with ratan, wicker and Caribbean colours.
Fully equipped to make your stay
comfortable, convenient and enjoyable.
Dynamic Rates
Post your rates and booking terms and conditions
directly on your website. Once updated in arcRes,
your new rates show up immediately on your website!
Features/Benefits
Dynamic Accommodation • Easy to use
•
Easy to implement, learn and manage
Consistent Content
Post your room descriptions, amenities and photos arcRes changes are automatically
•
directly on your website. Once updated in arcRes, updated on website
your new accommodation information shows up
immediately on your website! Save time
No need to update rates
& descriptions, amenities and
photos on Website
3

5. point and click web design and
content management
Content Management System (CMS)
- web content made instant and easy
Features/Benefits
• Accessable / Instant / Secure / Easy
Your website can be updated quickly
from anywhere, at any time and by anyone (who is authorized).
•
arcRes Content
Management System (CMS) No technical skill or knowledge required
Flexible / Re-useable / Consistent
makes it easy for
Separation of design and content makes
non-technical users to
•
maintain their website, re-designs and upgrades quicker and less costly
Content can be reused throughout the website and
including adding new photos,
•
other applications (mobile, web, social media)
changing text
and adding additional pages.
•
Encourages consistent look and feel across the website
A vibrant website that contains
informative and persuasive content Components and widgets
Easily add photo galleries, guest books, postcards, events calendar,
•
Google maps, frequently asked questions, news, mailing lists, and links
is critical for online marketing
success. AXSES CMS is the tool
Customised
you use to create just that!
•
Custom functionality can be easily built on request
Search Engine Marketing
Search engine friendly architecture helps with high placement in
Google, Yahoo, Bing, etc.
4

6. Your Specials
published to
Beach View Hotel
FAMILY SPECIAL
__________
hundreds
Travel from April 11 through to December 19th 2010 nad receive
up to 20% off 2 and 3 bedroom units ONLY including round trip
airport transfers, continental breakfasts and a swim with the
of sites
turtles experience! Email reservations @beachviewbarbados.com
for more information!
> > >
including
Quote/Reserve WebInfo Visit website
AXSES mobile
" Axses represents more traffic to the Atlantis Submarines applications
International website than any other destination website
including Hawaii."
like Caribbean
Atlantis Submarine - Roseanne Myers Travel shopping
Specials & Packages Marketing
- publish to the world
Specials
Features/Benefits
•
Create seasonal specials in arcRes and
display them on your website and on
hundreds of affiliate sites. A change in Publishing
arcRes will instantly update all channels Specials are published to social media sites
and your website. Travelers can get immediate like Facebook, Google shopping, Google
quotes, reserve or book hotels, resorts, car rentals, calendar, mobile apps, international travel
and activities online in real time. Specials portals and to travelers subscribers who
•
added or edited in arcRes are instantly updated subscribe to our RSS
across all channels and on your website
http://arcRes.com/specials.ppt Marketing
Packages
AXSES Specials marketing network
includes BarbadosHolidaySpecials.com
•
and all AXSES bookings portals
Like Specials, arcRes Packages Immediate Interaction
may be displayed and booked Travelers can get immediate quotes,
on your website and marketed reserve or book hotels, resorts, car rentals,
•
through the AXSES network. and activities online in real time
http://BarbadosHolidayPackages.com
Channel Management
Specials added or edited in arcRes
are instantly updated across all
channels and on your website
5

7. Present the complete destination
experience and buying incentive at
the point of decision
** Book and Save! **
Select a partner
We’ve teamed up with partners to offer you
deals and savings when booking! Select a
ONLINE
partner above for details on special offers.
RESERVATION
Arrival Date(dd/mm/yy) nights/adults
23 Apr 10
Ages of children
How it works Book or get a quote
ch1 ch2 ch3 ch4
Check Availability
Special Offers
AXSESʼ arcRes Booking-Partners
- partners in destination marketing
Features/Benefits
Hotels and Tourism Operators partner to cross
• Efficient marketing costs and administration
Reduce
market each others products. This effective Eliminate wholesalers, commissions and
• Save foreignmoney in the destination and
marketing occurs at the point of purchase or overseas payments
when a traveler visits a partner site.
exchange
Most activity operators work with hotel concierges Keep more
after the guest has arrived. This does not give the traveler a better deal, passing on
• Convenience booking engine for all
showcase the product nor make it an integral savings
part of the incentive to visit. Booking-partners.com
gives the traveler a fun and useful shopping
experience, enhancing the destinationʼs Using a standard
marketing effort. transactions makes it easy for travelers
• Booking-Partners cross market each other
and partners
Extended Marketing
Select a travel provider to see special offers Website Quote Booking
Adulo Apartments Partner Deals for Rostrevor Hotel
Atlantis Submarines
and are promoted on AXSES network,
Atlantis Submarines (Barbados) Inc. Book now and save
Direct Car Rentals
• Point of purchase the moment that it
Facebook and Twitter
$10 on your next “must do” submarine adventure!!! (website)
Baywatch Resorts Direct Car Rentals BOOK NOW AND RECEIVE
Rostrevor Hotel 5% DISCOUNT RENTALS (website)
Catch the guest at
http://Booking-Partners.com counts - when they are ready to pay
6

8. Display the right message,
in the right channel with
the right process
Niche Marketing
- make your message fit the occasion
AXSES pioneered the concept of Features/Benefits
Holiday Themes Marketing combining:
•
Personalised search, comparison shopping,
dynamic content, dynamic packaging,
quotations, bookings, search engine marketing Niche Marketing
and branding. Display the right message to the right
•
audience at the right time and with the
Create arcRes themes with content and right process
images to suit the occasion. All updates in
arcRes instantly change all theme channels Holiday Planning
on all pages. Travelers get specific suggestions
•
according to their holiday needs and
The themes process includes all aspects of personality
the shopping cycle, giving travelers a rich
interactive experience with options to shop, Dynamic Packaging
compare, reserve and book hotels, tourism Travelers add options to create their own
activities and holiday packages. package
http://BarbadosHolidayThemes.com
http://arcRes.com/themes.ppt
7

9. Matching travelers with
operators of complementary
character, creating custom
packages dynamically
Holidays made to measure
arcRes powered RealHolidays
- expert systems & dynamic packaging
Features/Benefits
RealHolidays is an arcRes powered travel expert • Extensive
Matches travelers on multiple themes,
system. Travelers can customize a search across
•
mood and personality to holiday options
multiple themes. arcRes Expert system matches
accommodation and activities to the specific
Profiling
needs and character of the traveler.
Creates a profile of travelers matchmaking
•
them with hotels of compatible personality
All interactions, clicks and choices are converted
into a unique psychological profile and
Holidays made to measure!
matched against similarly profiled hotels.
Travelers select multiple themes and
•
activities. Travelers create their own
custom packages matching their
•
needs and personality
Personal website
Travelers can revisit their website to
•
change preferences
Bookable-maps
•
Delivering location information as a shopping cart
Maps published to Google
http://RealHolidays.com
AXSES arcRes map points are used by Google
8

10. arcResBookings.com for
Facebook loads and
updates your information,
rates images and booking
options to your Facebook page
“Twitter and Facebook sites are impacting the
Caribbean region more significantly than travel
brochures can and provide a buzz among computer
users. Thank you Axses, for your team effort in
guiding us through Social Media."
Cobblers Cove Hotel, Monica Blackman
Social Media applications -
- Facebook feeding the conversation
Features/Benefits
• FaceBook users are able to view rates, •
Facebook
Bookings Peer review
Guests use these media to write comments
obtain quotes, reserve and book online and recommendations on properties, activities
• Automatic automatically updated when •
directly from Facebook pages and services
updates Public relations
Rates are Suppliers can respond to complaints and
changes are made in arcRes thereby discuss brand issues
• New marketing car rentals, etc. are able
preventing inconsistencies
http://arcResBookings.com
Hotels, resorts,
to market their products and services to
new markets and in a new way
9

11. Advertising is moving from
static print to a fully
Accra Beach Hotel and Resort
This elegant Hotel sits on one of the
island's most spectacular beaches - a
interactive application
sun-kissed stretch of soft, white sand
that is home to the gentle waves of the
Caribbean sea. Read more...
ZOOM IN
MyHotels Compare to MyHotels
arcRes is the power
Rooms Online quote direct from
Accra Bech Hotel
Rates
Resort
behind the new interactive
Photos
Add to MyHotels l Compare to MyHotels
bookable-ads pioneered by
AXSES
"AXSES Google map application is a leading
Interactive shopping solution, it is credited as a
top contributor by Google"
arcRes bookable-ads/bookable-maps
From a simple quote button on a text link to interactive
systems for bookable-banners and multimedia
Features/Benefits
advertising, Interactivity increases users participation
and improves click through rates. Research has shown
that booking widgets on a hotel website increase
•
requests and bookings by 25%.
Bookable-maps
AXSES advertising management system (acAds) Delivering location information as
•
provides detail tracking and reporting on every click a shopping cart
and cost performance for each ad, ad place, ad type
and client. With AXSES Map and Ad tools, Ads can Maps published to Google
be created, published and managed by an authorised AXSES arcRes map points are
•
administrator, from any browser. used by Google
http://Bookable-ads.com Ads that act get attention
Shoppers spend more time with
•
Interactive Website Viewer (use arrows to scroll) ads that interact
Point of purchase in an ad
Shoppers can get quotes, add to
<--- Quote Units Rates Photos Website ---> shopping list and buy
10

12. Combining interactive technology,
search, advertising, branding,
shopping and buying
"I have tried other avenues and in the end most of
the business comes from advertising with AXSES
marketing channels."
Bay Watch Resorts - Geeta Chatrani
arcRes Direct Shopping Channels
- direct marketing for hotels and activities
AXSES many marketing channels such as
http://BookingsBarbados.com are direct travel
shopping systems. AXSES channels provide
travel shoppers with cost comparison options,
allowing travelers to view all units, rates,
descriptions, photo-galleries of selected properties.
Properties may be added to a shopping list for
detailed analysis and to get quotes, reserve or
book on-line.
AXSES RSS feeds, Global Distribution System
(GDS), Mobile applications and Social Media
connect you to an international distribution market.
Destination shopping - hotel search, cost compare,
dynamic packaging, travelerʼs websites, bookings
11

13. Destination
marketing
destination
Tourism Marketing for the Destination
Technology, products and
services to market the
destination. For destination
authorities, chambers of
commerce, hotel and tourism
associations
12

14. Next Generation Travel Shopping:
Search, advertising, branding,
direct bookings and distribution
BookingsFranchise.com
- your own destination travel shopping engine
AXSES BookingsFanchise is a travel portal in a
box. We can create a multi-page, multi-featured
travel portal giving you all the tools to manage
rates, content, advertising and bookings.
BookingsFranchise can be customised to your
requirements. The out of the box solution is
suitable for chains, travel marketers and
destination authorities and associations.
BookingsFranchise technology is a hybrid of
advertising, branding and bookings, offering a
wide range of services and business models.
BookingsFranchise is a modular system. You can Modules like special, packages, themes, and
start with the minimum configuration including the activities can be added as required.
accommodation search engine, cost-comparison
shopping and bookings. The portal manager tools technology: http://BookingsFranchise.com
allow your hotel and tourism operator clients example: http://BookingsDominica.com
(suppliers) to manage their content, reservation
request and guest bookings.
13

15. No inventory required - print
or download current e-doc as needed,
when needed, where needed
http://TravelersInsights.com
Publishing/Printing On Demand
- magazine/brochure as needed, where needed
The AXSES travel shopping experience includes
provision for publishing and printing high quality
magazines/brochures. arcRes content is used to
produce the accommodation and activities listing.
AXSES calendar of events can also be captured
and published to the destination brochures and
magazines. Our graphics artists animate the final
print ready document which is published online to
our e-magazine. Travelers may download a PDF
magazine for FREE. Printed copies may be ordered
on line, printed and shipped to the address provided.
AXSES print network includes print shops in Canada,
USA, UK. Printing can be done at the point of
purchase. Sponsorships are available for
http://TravelersInsights.com. Turnkey solutions
Print on Demand requires no inventory. All printing is include brand story writing, publication and online
done from a single online document which may be distribution.
kept up to date and modified at any time. Prices for
large orders and single copies are highly competitive.
14

16. PO Box 16B, Baslen House, Kingston Terr
St. Michael, Barbados BB11090
T (1) 246 429 2653 F (1) 246 436 5704
knowledge engineering
website: http://axses.com
>
"I can't sing the praises of AXSES enough.
They are doing a fantastic job of tourism marketing."
Nautilus Beach Apts. - Betty Bayley
Photography © Kristine Dear
For further information contact:
arcresconsulting@axses.com
AXSES arcRes is a powerful marketing platform.
It can be used for hotels, villas, condos, apartments,
car rentals, tourism activities and destinations.
arcRes is also a booking engine and a central
reservation system.
The booking engine comes with easy to install widgets
for any website. The central reservation system can
be a simple widget or a full destination website.
arcRes is also a travel publishing system.
Rates, specials, packages and destination content
in arcRes can be published to channels such as
mobile phones, social media and travel portals.
Special promotions may be sent directly to travellers
via email, RSS and special purpose applications
developed by Axses.
arcRes systems help you to organise, manage
and market your travel business.
World Leaders in The Direct Travel Shopping Experience
AXSES Inc.
211 Kennedy Road, Boutiliers Point, B3Z 1V5
Halifax, Nova Scotia, Canada
T 902 826 2440