5. Picture not a comment on Microsoft
but for humorous purposes
6.
7.
8. Design has evolved from a narrow
discipline dealing with the form
and function of products into a
major new approach to developing
business models.
As business increasingly turns to India and China to provide low-cost,
high-quality goods and services, companies have to focus on
innovation to be competitive. That driving need makes design thinking
the hottest trend in business culture today.
9. Design has evolved from a narrow
discipline dealing with the form
and function of products into a
major new approach to developing
business models.
As business increasingly turns to India and China to provide low-cost,
high-quality goods and services, companies have to focus on
innovation to be competitive. That driving need makes design thinking
the hottest trend in business culture today.
10. Design is not what it just looks like and
feels like. Design it how it works.
20. Exhibit 1 : We have two ways of thinking based on structure of
the brain
Source : Internet
21. Title
• Text
Source : Research Pub
Source : Internet
22. Creativity is defined as the tendency to generate or
recognize ideas, alternatives, or possibilities that may
be useful in solving problems, communicating with
others, and entertaining ourselves and others.
Human Motivation, 3rd ed., by Robert E. Franken
.
23. Creativity requires whole-brain thinking; right-brain
imagination, artistry and intuition, plus left-brain
logic and planning.
A study published in the peer reviewed Creativity Research Journal in 2005 by J. Meneely and M. Portillo agreed that
creativity is not localized into a particular thinking style, such as a right-brain dominance resulting in more creativity. They
did however find correlation between creativity in design students based on how flexible they were using all four thinking
styles equally as measured by the HBDI.
.
24. The philosopher Charles Sanders Peirce introduced abduction into
modern logic. 'The processes by which we form hunches about the
world are, in Peirce's conception, dependent on perceptual judgments,
which contain general elements such that universal propositions may
be deduced from them.
Neither analysis nor intuition alone is enough. Rather than forcing
a binary choice, the burden is to reconcile the two modes of
thought. Aspects of both are necessary but not sufficient for
optimal business performance. The most successful businesses in
the years to come will balance analytical mastery and intuitive
originality in a dynamic interplay that I call design thinking
Dr Roger Martin, U Toronto, Author : Design of Business
The selectivity derives from various rules of thumb, or heuristics,
that suggest which paths should be tried first and which leads are
promising
Dr Herbert Simon, ACM Turing Award winner in AI on handling
complexity
Expert Witnesses
30. Methodology
• Identify the various contradictions in the aspects of the search
domain interface architecture
• Map the search domain vocabulary to the vocabulary of TRIZ
implicitly. For example an object could be a visual element, a
segment a part of the screen-space, a means could be a search
modality or interaction behavior and an ends could be a
successful result.
• For these various contradictions, formulate the question and
look at the potential solutions in the TRIZ matrix. Identify
the architectural layer (view, controller or model) that is
primarily changed by this resolution.
• Document known empirical solutions as a guide and provide
suggestions for the domain
59. Aspect of Aspect of Interface Contradiction Applicable Architecture
Interface principles component
involved
Clarity Feature richness As the number of Universality View
search features Taking Out Controller
increase the interface Segmentation
clarity reduces due Self Service
to excessive clutter Thin Films
60. Aspect of Interface Aspect of Interface Contradiction Applicable principles Architecture
component involved
Search-friendliness Discovery-friendliness As the interfaces Segmentation Model
facilitate focused Mechanics Substitution View
retrieval of information Merging
(search), the ability to Dynamics
discover related Periodic Action
resources by design or Feedback
serendipity reduces. Short Lived Objects
Copy
Color Changes
61. Aspect of Interface Aspect of Interface Contradiction Applicable principles Architecture
component
involved
Breadth Depth As interfaces facilitate Asymmetry Vie
breadth of Nested Doll Controller
information retrieval Curvature
across various Another Dimension
sources, the depth of Periodic Action
information for each Intermediary
content is reduced Composites
62. Aspect of Interface Aspect of Interface Contradiction Applicable principles Architecture
component involved
Specialization Generalization As the search engine Local Quality Model
interface becomes more Other way Around View
specialized for a given Equipotentiality Controller
content type or user, it Strong Oxidants
cannot handle generic
information.
63. Aspect of Aspect of Contradiction Applicable Architecture
Interface Interface principles component
involved
Interface Load Speed As the interface Preliminary View
Richness becomes rich in Action Controller
terms of the Anti Weight
components, the Cushioning
loading speeding of Partial or
interface reduces Excessive Action
Continuity of
Useful Action
64. Aspect of Aspect of Contradiction Applicable Architecture
Interface Interface principles component
involved
Structure Flexibility As search is more Dynamics View
structured (say Skipping Controller
number of SelfService
categories), the Discard and
flexibility of Recovery
interface to Parameter
accommodate newer Changes
content goes down Thermal
Expansion
65. Aspect of Aspect of Contradiction Applicable Architecture
Interface Interface principles component
involved
Number of Paid Results As the number of Segmentation View
Free Results or Ads paid results Vibration Controller
increases to Blessing in Model
generate revenue, Disguise
there is less scope Inert Atmosphere
for results that
contain free
content.
69. Aspect of Interface Aspect of Interface Contradiction Major Decisions
Operator Friendliness Business User-Friendliness As the interface became more The principle of segmentation
usable to operating personnel was extensively used and the
(speed), it becomes less usable to interface looked like traditional
business personnel (usability) desktop application like
Outlook.
Also the principle of taking out
was used to separate complex
operations into separate
interfaces.
70. Aspect of Interface Aspect of Interface Contradiction Major Decisions
Specialization Generalization As the interface became more The interface used universality
specialized to handle principles to ensure that a
subscription problems, it had component developed could be
less generality for other used for other with minor
problems modification to the text. Some
interface components like
schedulers and reports were
completely universal.
71. Aspect of Interface Aspect of Interface Contradiction Major Decisions
Correctness Simplicity As the interface added features The interface used the principles
added more options to ensure of dynamics to ensure that only
correctness, the simplicity of the parts which are useful to the user
interface reduced appeared as needed.
72. Aspect of Interface Aspect of Interface Contradiction Major Decisions
Richness Load Speed As the interface used richer The interface used partial
components, the load speed actions so that things were
decreased loaded only as required and not
at the start.
73. Aspect of Interface Aspect of Interface Contradiction Major Decisions
Extensibility Consistency As the interface became The interface used an
extensible to accommodate intermediary managerial
newer components, the component at interface to
consistency across these ensure consistency. Using a self
components decreased service mechanism any new
object could appear under the
manager.
74.
75.
76.
77.
78.
79.
80. Results of applying TRIZ in Wipro Subscription
Engine
• Win additional business to port other interfaces to
the framework
• Significantly improved client satisfaction
• Allowed rapid prototyping of related interfaces
• Further features like analytics were easily integrated
into this new framework
83. Future Work in Alignment
• Apply TRIZ in other domains like games, virtual
reality, 3D user interfaces, natural interfaces and
social computing
• Create more fine grained matrix
• Apply principles to Service Design
