The iProperty.com Asia Property Market Sentiment Survey (H1) 2013, conducted on the iProperty Group’s leading websites in Malaysia (iproperty.com.my), Indonesia (Rumah123.com and rumahdanproperti.com), Hong Kong (GoHome.com.hk) and Singapore (iproperty.com.sg), is the first cross-market online property survey of its kind.
iProperty.com Malaysia 2013 Property Sentiment Survey Results & Analysis
1. ASIA PROPERTY MARKET SENTIMENT
REPORT (H1) 2013
Presented by Shaun Di Gregorio
Chief Executive Officer
2. Survey Methodology
Objective To examine consumer sentiments in the
four key markets we serve – Malaysia,
Indonesia, Hong Kong and Singapore.
To provide valuable insights to help
consumers gauge the sentiments of the
property market
Duration 4th December 2012 – 4th January 2013
Sample Size 17,303 survey respondents in total
8,048 survey respondents in Malaysia
6,117 survey respondents in Indonesia
1,039 survey respondents in Hong Kong
2,099 survey respondents in Singapore
Research Instrument Online survey – survey respondents were
provided with links to obtain more
information on specific questions.
7. THE MALAYSIAN FRONT – TREADING
CAREFULLY WHILE ADOPTING A ‘WAIT-
AND-OBSERVE’ STANCE
8. WHO ARE OUR RESPONDENTS
48% aged between
26 – 35 years old 36% of respondents
reported being in
executive/managerial
positions.
60% Male & 22% were professionals.
40% Female 10% are self employed
Google/Yahoo & Etc
Newspapers/magazines 31% - Property Buyers 44% earn between
29% - Property Owners RM 30,001 – RM 80,000
17% - Investors
10% - Tenants
9. WHO ARE OUR RESPONDENTS
36% own at least one property
41% own between two or more properties
49% own a terrace house
47% own private condominiums
16% own Flat/Walk-up Apartments
80% are in the Klang Valley
9% are in Northern Malaysia
8% are in Southern Malaysia
3% are in East Malaysia
10. WHO ARE OUR RESPONDENTS
• 52% want to purchase
within the next 6 to 12
months
• 27% within 1 to 2 years
• 4% is not interested.
• Property price is too
high
• Cannot find suitable
property
• Cannot get a
loan/afford the
property
11. WHO ARE OUR RESPONDENTS
57% interested in
Terrace Houses
55% interested in
Private
Condominium/serviced
apartments
31% interested in Semi-Detached houses
15% interested in shop offices
14% interested in Bungalows
12. WHO ARE OUR RESPONDENTS
81% want to buy
property in the
Klang Valley
1. Petaling Jaya
2. Puchong
3. Ara Damansara
13. WHO ARE OUR RESPONDENTS
• 33% - Long-term
investment
(build/accumulate
asset)
• 28% - Better
environment for the
family
• 18% - Collect rental
income
14. WHO ARE OUR RESPONDENTS
34% have a budget
between MYR350,000
to MYR500,000
33% have a budget up
to MYR350,000
15. WHO ARE OUR RESPONDENTS
Location
Price Size
Security Facilities Rental Yield
Capital Developer Track Property
Financing
Appreciation Record Status
Political & Economic Eligibility for Housing
Recommendations
Climate schemes/programmes
16. OVERSEAS MARKET – LACK OF APPETITE
BUT AUSTRALIA IS PREFERRED
DESTINATION
20. SENTIMENTS – AFFORDABILITY
69% affordability 13% are concerned about
and rising house economic and political uncertainties.
prices. Close to 90% However, 51% say that the current
rated the current economic and political climate is
property prices as conducive to property investment.
unaffordable.
11% concerned 7% are
concerned errant
about home
developers and
financing policies
build quality
and interest rates
21. SENTIMENTS – AFFORDABILITY
65% believe that the allocation of
RM100 million to revive 30 abandoned
will not
housing projects
resolve the issue of
abandoned housing
projects in the
country.
23. SENTIMENTS – BUDGET 2013
49% were favorable on the abolishment of
the additional requirements for a savings
record equivalent to 3 months
installment and minimum employment of
6 months.
24. SENTIMENTS – BUDGET 2013
64% believe that
that allocation of
RM1.9 million to
build 123,000
affordable housing
units will not meet
the need of low-to-
middle income
earners.
25. SENTIMENTS – BUDGET 2013
Divided responses on the improvements made to
the My First Home Scheme.
32% think that it will help more
people buy their own homes while
32% think that more should be done
26. SENTIMENTS – BUDGET 2013
44% believed that the increase in
the Real Property Gains Tax (RPGT)
will be increased from 10% to 15%
for properties sold within the first 2
years, while properties sold from the
third to fifth year will be increased
will not
from 5% to 10%
curb speculation
while 39% believed
that it will help.
27. SENTIMENTS – BUDGET 2013
69% agree that the proposed
stamp duty exemption on the
instrument of transfer and loan
will be helpful
agreements
to first time home
buyers.
29. WHAT THE DATA IS TELLING US
Young Malaysians aged
from 26 – 35 years old are looking into
purchasing their first home
or looking into property as a form
of investment and they look to
websites to search for
property news and
information.
30. WHAT THE DATA IS TELLING US
respondents are
The results suggest that
not property speculators or
heavy investors.
31. WHAT THE DATA IS TELLING US
Half of Malaysians surveyed
answered that property prices
are too high, while 16% answered that
they cannot find a suitable
property.
32. WHAT THE DATA IS TELLING US
property market in
The residential
Malaysia is expected to
remain stable in 2013.
33. WHAT THE DATA IS TELLING US
that 33% of
The findings revealed
respondents view property
as a long-term investment to
augment their personal assets.
34. WHAT THE DATA IS TELLING US
34% of respondents indicated
that their budget is
MYR350,001 to MYR500,000.
Purchasing a home of more than MYR400,000 (based on a 30-
year repayment period) in matured or burgeoning areas may
respondents with
not be a viable option for
annual household income of
less than MYR60,000.
35. WHAT THE DATA IS TELLING US
49% of respondents are not considering
investing in overseas property,
while the remaining respondents are either not interested or
undecided. This is not surprising as respondents might
be unfamiliar with local
regulations.
36. WHAT THE DATA IS TELLING US
69% of respondents are calling
for more affordable housing.