Launching : From Concept to AppStore Getting your first iPhone App out the door is harder than you think. It starts with an idea and can grow into a monster. There is a bargaining period where you finally decide what you can and can't get into the App and then the fun starts . . .

1. iPhone Development
Concept to App Store
Phil Wright
phil@touchopia.com
@wrightph
801.554.5113 (m)

4. “Apple sold an average of $1 million a day in
applications for a total of about $30 million in
sales over the [first] month.”
quot;I've never seen anything like this
in my career for softwarequot;

5. “Bigger than the Personal Computer.”
John Doerr, Venture Capitalist
• knows who you are
• knows where you are
• connected (Edge, 3G WIFI)
• always on
• always with you

6. Get Framed
Concept / Design
Rick Adamson
Lynn M Carlson & Company

10. Development
New Development Environment
Feature Creep
Memory
Images
Provisioning Profiles
App Store submission process

11. Splash Screen Menu

12. 100+ Frames

13. 512 x 512 57 x 57

14. App Store Text

17. Screenshots

18. iTunes Connect

19. Development Best Practices
Version Control (SVN, Github)
Wireframes / Mockups
XCode Short Cuts
Leaks / Activity Monitor
Training / Books
iPhone Community
Utah Developers
Sample Code

20. Marketing
“Lite” Version
Frequent Updates
Pricing
iTunes Search Optimization
Solicit User Reviews
Submit to App Review Blogs
Advertise in app (Admob)
Website with SEO
Keyword advertising
YouTube
Social Media

21. AppViz

22. Q&A