How social media challenge the brandscape for trademark holders1

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Danny Friedmann

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7 th Annual Asia-Pacific IP Forum ,[object Object],[object Object]

Challenges for Trademark holders ,[object Object],[object Object],[object Object],[object Object],[object Object]

Interoperability multiplies challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing challenge ,[object Object],[object Object],[object Object]

Service providers are going to dominate ,[object Object],[object Object],[object Object],[object Object],[object Object]

TP can be for trademark holders what CC is for copyright holders ,[object Object],[object Object],[object Object]

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