we at seo training institute offers best package of Internet Marketing which includes SEO, SEM, SMO, SMM to students & working Professional in Navi Mumbai & Gurgaon

1. SEO Training Institute
(A Division of IPB Infoservices Pvt. Ltd.)
Make career in internet marketing like never before
Get the intelligent quotient

2. Introduction
• SEO Training Institute: Training arm of IPB Infoservices Pvt. Ltd
• Establishment: 2007 at Gurgaon , Mumbai (India).
• Expertise: Web, Software, Training, Automation & Engineering
• Presence in India: Corporate Office at Gurgaon, Branch offices at
Mumbai and Jaipur (2011).

3. What is Internet Marketing ?
Web Marketing ,Online Marketing , E-Marketing Digital Media Marketing
Internet Marketing, also known as marketing of products or
services over the Internet. It is not only referred to marketing on
the Internet, but also includes marketing via e-mail and wireless
media.
Internet marketing also refers to the placement of media along
many different stages of the customer engagement cycle
through search engine marketing (SEM), search engine
optimization(SEO), banner ads on specific websites, email
marketing, Mobile advertising etc.

4. Modules of Internet Marketing :
SEO (Search Engine Optimization)
Online Branding
SEM (Search Engine Marketing)
SMO (Social Media Optimization)
SMM (Social Media Marketing)

5. SEO (Search Engine Optimization)
SEO or Search Engine Optimization is the process of increasing the
amount of visitors to a website by obtaining a high-ranking placement
in the search results page of all Search Engine like Google, Yahoo, MSN,
Bing etc.
Why Does it Matters ?
• Reach people who are specifically seeking your information and
products
• Investment in SEO provides on-going streams of relevant website
traffic

6. SEM (Search Engine Marketing)
The paid Internet Marketing carried out on Search Engines is
referred to as Search Engine Marketing or Pay Per Click. In this form
of Marketing, results in the form of visits to the website, are almost
immediate.
• Google Adwords
• Google Adsense
Paying to be Here

7. SMO (Social Media Optimization)
Social media optimization refers to optimizing your websites and
content in terms of sharing across social media and network
sites.
Why Social Media Matters ?
• Communicate with and gain insights
from target customers
• Social media provides tremendous reach
at a fraction the cost of traditional
marketing methods
• Create awareness and buzz around your
brand service or product

8. SMM (Social Media Marketing)
• Easily accessible to anyone with internet access.
• Social Media communication fosters brand awareness &
improved customer service.
• Relatively inexpensive platform for organizations to implement
marketing campaigns.
• Successful social media marketing campaigns attract links, and as
a result, enhance SEO efforts.

9. DIFFERENCE :
Internet Marketing Traditional Marketing
• Can promote internationally. • Limited to Particular region.
• Economical and fast way to promote • Expensive and takes more time to
product. promote product.
• Cost-Effective for promoting product • Expensive and time consuming
globally. process for traditional marketing.
• Your product or service is 24 X 7 • That is not possible in traditional
advertising. marketing.
• Effective mode of tracking • Not Possible.
investment. • Conversion rate low.
• High Conversion rate .

10. Budget vs. Brain
“If you have more money than brains, use outbound
marketing. If you have more brains than money, use
inbound marketing”
…………Guy Kawasaki

11. CARRER In Internet Marketing :
• High demand for SEO services i.e. great career opportunity
(Marketing Communications, Corporate Communications, Digital
Marketing, Corporate Marketing)
• Entrepreneurship: Can start your own business.
• Knowledge of Programming Language not required like C++, dot
net, PHP.

12. People who made it big
Thilak Raj Rao
Tech Buzz – www.tech-buzz.net
Why Thilak Matters:
Thilak Raj Rao is a 18 year old collage drop out earning $1000′s every
month from his tech blog. Thilak has been online with his website for
2 years now but was a internet addict following the top technology
websites on the net
ASHLEY QUALLS
WhatEverLife – www.WhatEverLife.com
Why Ashley Qualls Matters:
Ashley Qualls who is already a multi-millionaire, and has taken the
young entrepreneurs world by storm.Aged just 14, Ashley created
WhatEverLife.com, a Myspace layouts site aimed at the female
demographic, the site now gets over 250,000 visitors every single day,
which is more than teen magazines such as Teen Vogue, Seventeen &
Cosmogirl… combined.Ashley doesn’t charge users to use the site,
instead, she strategically places ads on the site, and around 60% of her
monthly income comes from www.WhatEverLife.com

13. Campus Connect
•Specially designed courses
•Live project training
•Saving the time and money
•Training by professional
•Flexible time
•100 % Placement assistance

14. Why Only we ?
• Online Training
• Alumni Corner
• Live project exposure
• We give 100% job assistance to students through allied concern
www.jobexpertsindia.com
• Training by highly - technically qualified professionals
• Flexi courses available which are tailor made as per the individual
needs of a student.

15. SEO Training Institute
(A Division of IPB Infoservices Pvt. Ltd.)
Corporate Office:
C-1049, Sushant Lok - I
Near Vyapar Kendra Gurgaon
122002 (Haryana), INDIA
Branch Offices:
Office No 11-12, Vasundhara CHS, 5-A Tilak Bhawan Tilak Marg JAIPUR
Sector– 8, OPP- 3 Star Hotel, Kharghar, 302004 (Rajasthan) INDIA
Navi Mumbai - 410210
www.ipbinfoservices.com www.seotraininginstitute.in