A quick reminder on thinking about all your potential competitors.

1. iTip
Who Are All Your Competitors?
iOwn Advisors
www.iownadvisors.com
@iownadvisors

2. You need to be constantly
thinking about who the
firms are out there
competing with you for
the dollars your target
marketplace has to
spend.
My
Product

3. It’s likely not just the companies
providing the same type of
product/service that you offer.
My
Seattle’s
Product
Worst
StarPence

4. Products that can be
substituted for your product
are also your competitors
My Product Valley Dew

5. If your product is a “Nice to Have”,
but not really a necessity, other
product types can also be
competitors.
What you can get for
My Product the same price

6. To Summarize….

7. Your iOwn Action Step
When developing your Marketing Strategy and
thinking about the competition, you need to think in
terms of the possible choices that are competing for
your potential buyer’s spend and craft a really
compelling story about why the buyer should be
spending his or her money with you.
iOwn Advisors
www.iownadvisors.com
@iownadvisors