The moment of click-through is the quintessential first impression in modern marketing. But too often that impression is….disappointment, annoyance or boredom. So how do you delight your prospects in that critical moment of truth? Scott discusses three key ways break out of the landing page box and delight post-click.
4. Real marketers
love TOFU.
You never get a second
chance to make a first
impression.
This is as true for
B2B marketing as
it is for, well,
everything.
5. The moment of click-through — is the
quintessential first impression in modern
marketing.
6. But too often that impression is….
The moment of click-through — is the
quintessential first impression in modern
marketing.