1. Landing Pages 2.0 Scott Brinker President & CTO i-on interactive, inc.

2. “ Everyone seems to repeat the same factoids and best practices.” MarketingSherpa Landing Page Handbook, 2 nd Edition

3. Headline Body copy Image Form Button

5. 3.84% MarketingSherpa Landing Page Handbook, 2 nd Edition average conversion rate

7. Landing pages are bounded only by your imagination.

9. 1. More than one page. 2. Post-click segmentation. 3. Widgets and social media.

15. 16.1% conversion rate

20. 19.6% conversion rate

21. 1. More than one page. 2. Post-click segmentation. 3. Widgets and social media.

22. segment

24. segment simple

25. 40% lift

32. >100% lift

33. 73.1% segmentation rate

34. 4X Adweek/Merrill Lynch, January 2008

35. Thursday, 1:30 - 2:30

36. 1. More than one page. 2. Post-click segmentation. 3. Widgets and social media.

38. Landing page respondents are a natural affinity group.

39. White Papers & Webinars Popular for leadgen landing pages Great discussion opportunities Make conversions more interactive

44. 8.2% participation rate

46. Landing pages are bounded only by your imagination. Scott Brinker [email_address]