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Eight landing page bloopers, with best practices for avoiding them!
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8 Landing Page Bloopers
1.
8 Landing Page Bloopers
2.
© i-on interactive,
inc. All rights reserved • www.ioninteractive.com 1. The inexcusable error 2. Annoying pop ups 3. Missed user expectations 4. Home-not-so-sweet home 5. The cookie-cutter design 6. The call to inaction 7. Information overload 8. Boring visitors to death What’s Inside...
3.
1. The inexcusable
error © i-on interactive, inc. All rights reserved • www.ioninteractive.com
4.
© i-on interactive,
inc. All rights reserved • www.ioninteractive.com Blooper Best Practice Broken links Buggy forms Browser incompatibilities Proof thoroughly Multiple sets of eyes Test across browsers & devices
5.
2. Annoying pop
ups © i-on interactive, inc. All rights reserved • www.ioninteractive.com
6.
© i-on interactive,
inc. All rights reserved • www.ioninteractive.com Blooper Best Practice Immediate pop-up Irrelevant offer Inappropriate timing No testing Targeted pop-up Relevant/valuable offer Conveniently timed Tested...how are conversion rates impacted?
7.
3. Missed user
expectations © i-on interactive, inc. All rights reserved • www.ioninteractive.com
8.
© i-on interactive,
inc. All rights reserved • www.ioninteractive.com Blooper Best Practice Message mismatch Unfulfilled promises Visual inconsistencies Message match Fulfilled promises Visual continuity
9.
4. Home-not-so-sweet home ©
i-on interactive, inc. All rights reserved • www.ioninteractive.com
10.
© i-on interactive,
inc. All rights reserved • www.ioninteractive.com Blooper Best Practice Sending paid traffic to homepage or deep link No testing Dedicated landing pages Campaign-specific Traffic-source specific Testing & optimization
11.
5. The cookie-cutter
design © i-on interactive, inc. All rights reserved • www.ioninteractive.com
12.
© i-on interactive,
inc. All rights reserved • www.ioninteractive.com Blooper Best Practice Formulaic design Stock photography Telling vs showing Actionable design Compelling imagery Showing vs telling
13.
6. The call
to inaction © i-on interactive, inc. All rights reserved • www.ioninteractive.com
14.
© i-on interactive,
inc. All rights reserved • www.ioninteractive.com Blooper Best Practice Generic CTAs No direction copy No visual direction Actionable CTAs Directional copy Directional cues
15.
7. Information overload ©
i-on interactive, inc. All rights reserved • www.ioninteractive.com
16.
© i-on interactive,
inc. All rights reserved • www.ioninteractive.com Blooper Best Practice Too much, too soon Text-heavy content Competing content (top nav, right nav, text links, social) Simple, focused Content broken up into multiple pages Good use of white space
17.
8. Boring visitors
to death © i-on interactive, inc. All rights reserved • www.ioninteractive.com
18.
© i-on interactive,
inc. All rights reserved • www.ioninteractive.com Blooper Best Practice No imagery No design No incentive! Engaging imagery Compelling content Strong branding
19.
© i-on interactive,
inc. All rights reserved • www.ioninteractive.com We help brands create, test & optimize highly effective landing pages. 90% of our customers report positive ROI. Find out more: http://www.ioninteractive.com
20.
© i-on interactive,
inc. All rights reserved • www.ioninteractive.com Thank you! @ioninteractive info@ioninteractive.com
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