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OPEN INNOVATION NETWORK
e GROUPWARE



Daniela Casiraghi
22.03.12, Educafè, METID – Politecnico di Milano
IL CONTESTO

                  Closed
                Innovation



     versus

         Open                Innovation
OPEN INNOVATION


“  Open innovation is a paradigm that assumes that firms
   can and should use external ideas as well as internal
                                                     “
   ideas, and internal and external paths to market, as
   the firms look to advance their technology

    by Chesbrough, H.W. (2003). Open Innovation: The new
       imperative for creating and profiting from technology.
       Boston: Harvard Business School Press, p. xxiv


Wikipedia: definizione
                                                     Center for Open
http://en.wikipedia.org/wiki/Open_innovation
                                                     Innovation, Haas School
                                                     of Business University of
Portale dell’Open innovation fondato da Chesbrough
                                                     California, Berkeley
http://www.openinnovation.net/
COLLABORATIVE INNOVATION NETWORK


“   A cyberteam of self-motivated people with a collective
    vision, enabled by the Web to collaborate in achieving
            “
    a common goal by sharing ideas, information, and
    work
    by Peter Gloor (2005), “Swarm Creativity: Competitive
       Advantage Through Collaborative Innovation
       Networks”

                                                                MIT Sloan's
Wikipedia: definizione                                          Center for
http://en.wikipedia.org/wiki/Collaborative_innovation_network   Collective
                                                                Intelligence
Ethical Issues in Collaborative Innovation Networks
by Peter A. Gloor, Carey Heckman, & Fillia Makedon (2005)
CoIN: IL CODICE GENETICO

    1. Evolvere da un network di apprendimento
    2. Essere caratterizzata da principi etici stabili
    3. Essere basata su fiducia reciproca e auto-organizzazione
    4. Rendere la conoscenza accessibile a tutti
    5. Operare all’interno con onestà e trasparenza




Wikipedia: definizione
http://en.wikipedia.org/wiki/Collaborative_innovation_network
2 esempi




              http://www.openideo.com/




           https://www.innocentive.com/
Where people design better, together
by IDEO




A global design consultancy.
MISSION: Create impact through design.
Challenge
BRIEF
Challenge   TIMELINE
INSPIRATION PHASE

Inspiration suddivise in
MISSION




                                          THEME
                                  Challenge
INSPIRATION PHASE:   “ADD INSPIRATION”
“BUILT ON THIS”
CONCEPTING phase




http://www.openideo.com/open/voting/concepting/accessibility-map-v.2/
EVALUATION phase
EVALUATION phase
WINNING CONCEPTS
COLLABORATION MAP
DESIGN QUOTIENT & more
LEARN MORE & FIELD NOTES
                           Approfondimenti sul
                           tema della challenge


                               Approfondimenti sulle tecniche di
                               progettazione (materiali Open
                               IDEO, interviste a esperti, materiali in
                               rete utili)




Messaggi dello staff per
guidare il lavoro nelle
varie fasi
INNOCENTIVE
STORIA E NUMERI
The idea for InnoCentive came to Alph Bingham and Aaron Schacht in 1998 while
they worked together at the pharmaceutical giant Eli Lilly and Company.


Total Registered Solvers: More than 250,000 from nearly 200 countries

 Total Solver Reach: 12+ million through our strategic partners
(e.g., EDF, nature.com, Popular Science, The Economist)

Total Challenges Posted: 1,400+ public Challenges to InnoCentive.com &
thousands of internal employee-focused Challenges

Project Rooms Opened to Date: 403,000+

Total Solution Submissions: 30,000+

Total Awards Given: 1,100+

Numeri aggiornati a Marzo 2012
DATABASE DELLE CHALLENGES
Varie tipologie di challenges
AREA PRIVATA
LA CHALLENGE


                              Regolamento, co
                              ntratto




Stimolo alla
condivisione
SOLVER o REFERRAL?
REFERRAL LINK
CREARE IL TEAM: TEAM PROJECT ROOM
CREARE IL TEAM: TEAM PROJECT ROOM



                    PROJECT ROOM TOOLS
                    - forum
                    - Strumento di document
                    exchange
                    (upload, review, and rate
                    documents)
                    - Area di gestione della
                    soluzione da inviare
                    (reviewed, approved, forw
                    ard to InnoCentive)
                    - Strumento di
                    messagistica che permette
                    di contattare InnoCentive
                    per porre domande
SOLVER SEARCH
RISORSE UTILI
STRUMENTI DI e-COLLABORATION
MORE…

InnoCentive Community: forum, network map, top solvers
https://www.innocentive.com/problem-solvers/community


InnoCentive Resouce center: articoli, casi di studio, webinar, etc
https://www.innocentive.com/seekers/innovation-case-studies


I servizi di InnoCentive
https://www.innocentive.com/innovation-solutions/corporate-innovation
COLLABORATIVE KNOWLEDGE NETWORK?


                     CoIN: produzione di innovazione
                     Tag: Innovation

                     CLN: sviluppo dell’idea innovativa
                     Tag: Collaboration

                     CIN: disseminazione dell’innovazione
                     Tag: Communication


                     http://www.ickn.org/communication.html




               Virtual group from MIT Center for Collective
               Intelligence, University of Cologne, Savannah College
               of Art and Design, and Aalto University in Finland.
QUALI RICADUTE PER L’UNIVERSITA’?
Possibilità offerte agli studenti

Partecipare a un’esperienza formativa (percorsi di progettazione ben
strutturati e altamente monitorati con accesso a materiali di alta qualità)
Sperimentare contesti di progettazione/problem solving internazionali con
team internazionali
Sperimentare contesti di progettazione multidisciplinari
Confrontarsi con problematiche reali e concrete
Giungere a contatto con enti ed imprese internazionali
Potenziare il proprio Curriculum



Possibilità offerte alla struttura

Giungere a contatto con aziende ed enti che cercano innovazione
Aprirsi a nuovi ambiti/tematiche di ricerca
Prendere spunto dal modello implementando al proprio interno logiche e
strumenti di OI/CoIN per supportare e incentivare la ricerca
SONDAGGIO   1/2
SONDAGGIO   2/2
Questi ed altri link…




http://delicious.com/stacks/view/NXEPaT

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MetidMatch_open innovation and groupware

  • 1. OPEN INNOVATION NETWORK e GROUPWARE Daniela Casiraghi 22.03.12, Educafè, METID – Politecnico di Milano
  • 2. IL CONTESTO Closed Innovation versus Open Innovation
  • 3. OPEN INNOVATION “ Open innovation is a paradigm that assumes that firms can and should use external ideas as well as internal “ ideas, and internal and external paths to market, as the firms look to advance their technology by Chesbrough, H.W. (2003). Open Innovation: The new imperative for creating and profiting from technology. Boston: Harvard Business School Press, p. xxiv Wikipedia: definizione Center for Open http://en.wikipedia.org/wiki/Open_innovation Innovation, Haas School of Business University of Portale dell’Open innovation fondato da Chesbrough California, Berkeley http://www.openinnovation.net/
  • 4. COLLABORATIVE INNOVATION NETWORK “ A cyberteam of self-motivated people with a collective vision, enabled by the Web to collaborate in achieving “ a common goal by sharing ideas, information, and work by Peter Gloor (2005), “Swarm Creativity: Competitive Advantage Through Collaborative Innovation Networks” MIT Sloan's Wikipedia: definizione Center for http://en.wikipedia.org/wiki/Collaborative_innovation_network Collective Intelligence Ethical Issues in Collaborative Innovation Networks by Peter A. Gloor, Carey Heckman, & Fillia Makedon (2005)
  • 5. CoIN: IL CODICE GENETICO 1. Evolvere da un network di apprendimento 2. Essere caratterizzata da principi etici stabili 3. Essere basata su fiducia reciproca e auto-organizzazione 4. Rendere la conoscenza accessibile a tutti 5. Operare all’interno con onestà e trasparenza Wikipedia: definizione http://en.wikipedia.org/wiki/Collaborative_innovation_network
  • 6. 2 esempi http://www.openideo.com/ https://www.innocentive.com/
  • 7. Where people design better, together
  • 8. by IDEO A global design consultancy. MISSION: Create impact through design.
  • 10. Challenge TIMELINE
  • 11. INSPIRATION PHASE Inspiration suddivise in MISSION THEME Challenge
  • 12. INSPIRATION PHASE: “ADD INSPIRATION”
  • 20. LEARN MORE & FIELD NOTES Approfondimenti sul tema della challenge Approfondimenti sulle tecniche di progettazione (materiali Open IDEO, interviste a esperti, materiali in rete utili) Messaggi dello staff per guidare il lavoro nelle varie fasi
  • 22. STORIA E NUMERI The idea for InnoCentive came to Alph Bingham and Aaron Schacht in 1998 while they worked together at the pharmaceutical giant Eli Lilly and Company. Total Registered Solvers: More than 250,000 from nearly 200 countries Total Solver Reach: 12+ million through our strategic partners (e.g., EDF, nature.com, Popular Science, The Economist) Total Challenges Posted: 1,400+ public Challenges to InnoCentive.com & thousands of internal employee-focused Challenges Project Rooms Opened to Date: 403,000+ Total Solution Submissions: 30,000+ Total Awards Given: 1,100+ Numeri aggiornati a Marzo 2012
  • 23. DATABASE DELLE CHALLENGES Varie tipologie di challenges
  • 25. LA CHALLENGE Regolamento, co ntratto Stimolo alla condivisione
  • 28. CREARE IL TEAM: TEAM PROJECT ROOM
  • 29. CREARE IL TEAM: TEAM PROJECT ROOM PROJECT ROOM TOOLS - forum - Strumento di document exchange (upload, review, and rate documents) - Area di gestione della soluzione da inviare (reviewed, approved, forw ard to InnoCentive) - Strumento di messagistica che permette di contattare InnoCentive per porre domande
  • 33. MORE… InnoCentive Community: forum, network map, top solvers https://www.innocentive.com/problem-solvers/community InnoCentive Resouce center: articoli, casi di studio, webinar, etc https://www.innocentive.com/seekers/innovation-case-studies I servizi di InnoCentive https://www.innocentive.com/innovation-solutions/corporate-innovation
  • 34. COLLABORATIVE KNOWLEDGE NETWORK? CoIN: produzione di innovazione Tag: Innovation CLN: sviluppo dell’idea innovativa Tag: Collaboration CIN: disseminazione dell’innovazione Tag: Communication http://www.ickn.org/communication.html Virtual group from MIT Center for Collective Intelligence, University of Cologne, Savannah College of Art and Design, and Aalto University in Finland.
  • 35. QUALI RICADUTE PER L’UNIVERSITA’? Possibilità offerte agli studenti Partecipare a un’esperienza formativa (percorsi di progettazione ben strutturati e altamente monitorati con accesso a materiali di alta qualità) Sperimentare contesti di progettazione/problem solving internazionali con team internazionali Sperimentare contesti di progettazione multidisciplinari Confrontarsi con problematiche reali e concrete Giungere a contatto con enti ed imprese internazionali Potenziare il proprio Curriculum Possibilità offerte alla struttura Giungere a contatto con aziende ed enti che cercano innovazione Aprirsi a nuovi ambiti/tematiche di ricerca Prendere spunto dal modello implementando al proprio interno logiche e strumenti di OI/CoIN per supportare e incentivare la ricerca
  • 36. SONDAGGIO 1/2
  • 37. SONDAGGIO 2/2
  • 38. Questi ed altri link… http://delicious.com/stacks/view/NXEPaT

Hinweis der Redaktion

  1. Poll: Quale aspetto di innocentive ritieni più...\r\n\r\nPress F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/LTE3Nzg5Nzc0NTAIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  2. Poll: Quali le ricadute più importanti per l’a...\r\n\r\nPress F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/LTkyOTk1NjU3NgIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.