2. Macmillanâs social media vision
âą staff and supporters are as comfortable
using social media as they are with using
a telephone.
âą there is a network of people affected by
cancer, supporters, professionals,
volunteers and fundraisers led and
inspired by Macmillanâs own social media
activity.
âą people can expect a consistent, positive
experience no matter how they choose to
contact us.
3.
4. Empowering staff
âą Ambassador scheme â learn
together
âą Keep it simple and sustainable,
donât deter anyone
âą Reach niche audiences with your
own experts
âą Blur the lines between staff and
supporters
âą Provide plenty of support, share
best practice, celebrate social
media wins,
7. Working with the online community
âą The community is used mostly by
people affected by cancer or their
carers
BUT
âą They are among our warmest and
most vocal positive supporters
âą They WANT to get more involved with
our work