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These slides prepared by Hanken School of
Economics, Helkkula, von Koskull and Gummerus
And VTT, Marja Toivonen

                         Hanken Svenska handelshögskolan / Hanken School of Economics www.hanken.fi
Always a Happy Ending?
    - Who, When and How should Users be
    engaged in Service Innovation



» Duration       1.1.2012 - 31.12.2013
»
» Project type   Strategic project
»
» Topic          The role of the customer in service
                 innovation
»




                             Hanken Svenska handelshögskolan / Hanken School of Economics www.hanken.fi
More about User-based innovation:
Sundby, J. and Toivonen, M. (2011) User-based innovation in
services (Eds.), UK: Edward Elgar Publishing Ltd.




                                   Hanken Svenska handelshögskolan / Hanken School of Economics www.hanken.fi

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Inuse seminar Helkkula, 6 March 2012

  • 1. These slides prepared by Hanken School of Economics, Helkkula, von Koskull and Gummerus And VTT, Marja Toivonen Hanken Svenska handelshögskolan / Hanken School of Economics www.hanken.fi
  • 2. Always a Happy Ending? - Who, When and How should Users be engaged in Service Innovation » Duration 1.1.2012 - 31.12.2013 » » Project type Strategic project » » Topic The role of the customer in service innovation » Hanken Svenska handelshögskolan / Hanken School of Economics www.hanken.fi
  • 3. More about User-based innovation: Sundby, J. and Toivonen, M. (2011) User-based innovation in services (Eds.), UK: Edward Elgar Publishing Ltd. Hanken Svenska handelshögskolan / Hanken School of Economics www.hanken.fi