Enterprise Mobility - Is it ready for a Magic Quadrant ? One of the biggest challenges facing IT decision makers today is how to approach Enterprise Mobility. Forming an appropriate strategy around enterprise mobile app development and deployment is imperative to long-term success and associated ROI. The immature and disruptive nature of Enterprise Mobility has led to many senior IT decision makers following the rhetoric delivered by large vendors and analysts canvasing an often high cost silver bullet. Is this the only or even right approach?

1. Intunity
Enterprise Mobility
Is it ready for a Magic Quadrant?
SYDNEY (02) 9043 5620
MELBOURNE (03) 9024 3770
intunity.com.au BRISBANE (07) 3129 5946

2. Introduction
• Welcome
• Enterprise Mobility - Is it Ready for a Magic
Quadrant?
• What we are going to cover this morning
• About Intunity
• About our speaker: Dr. Brenton Worley- Chief
Architect and Partner @ Intunity

3. Agile & Open Source Development Consultancy - with a
2006 focus on large scale bespoke enterprise systems and integration
projects
First foray into Mobile Development - by building the Lonely
2008
Planet iOS App and working with Lonely Planet to build their
first Mobile Development Team
Westfield engages Intunity to design and develop
2010
the Westfield iOS and Android Apps.
Intunity works with a well known Plumbing Supplies
2011
business to build an iPhone based delivery solution
for 800 Staff. The solution is a first of its kind in
Asia Pacific.
Intunity is selected as the Enterprise Mobile
Application Development Partner for Caltex
2012 Australia. Caltex implement the Vantage Mobility
Gateway and start building Native Enterprise
Mobile Applications

4. Consumer to the Enterprise
1983

5. Consumer to the Enterprise
2003
1983

6. Consumer to the Enterprise
2007
1983 2003

7. Consumer to the Enterprise
2007
1983 2003

8. Consumer to the Enterprise

9. Consumer to the Enterprise

10. Consumer to the Enterprise
• Access to data anytime, anywhere
• Field workforce management
• Logistics and Fleet management
• Sales and Customer engagement
• Executive reporting and visibility
• Any Business Operation...

11. Australia - 2 Horse Race
MOBILE OS - AUSTRALIA
80.00
60.00
>96%
40.00
20.00
iOS
Android
0 SymbianOS
Windows
11
1
2
11
2
12
2
2
12
2
2
12
t-1
-1
r-1
r-1
-1
-1
-1
BlackBerry
v-
c-
b-
y-
g-
Jan
Jun
Jul
p
Oc
Ma
Ap
De
No
Ma
Au
Fe
Se
Other
Source: http://gs.statscounter.com (Nov 2012)

12. Problem
• Everyone wants something
• Marketing
• Operations
• Executives
• Sales
• Admin ...
• BYOD and Device Mgmt
• Integration
• Security
• Deliver business value but minimise TCO

13. The Analyst View
• Mobile Application Development Platform
(MADP)
• B2C, B2B and B2E
• Products focused on:
• Code Once Publish
Everywhere (COPE)
• Integrate to multiple
datasources
• Device management
• Application deployment
Source: Gartner (April 2012)

14. Lessons from History
• 1990‘s - Cross Platform development tools and
4GLs
• Early 2000’s - The SOA hype
• Late 2000’s - Rise of Agile and Internet
Enterprises

15. Code Once Publish Everywhere
• Language Abstraction and or Limitations
• UI Abstraction

16. Code Once Publish Everywhere
• Language Abstraction and or Limitations
• UI Abstraction
• Tooling & Testing
• Vendor lock-in

17. Australia - 2 Horse Race
MOBILE OS - AUSTRALIA
80.00
60.00
>96%
40.00
20.00
iOS
Android
0 SymbianOS
Windows
11
1
2
11
2
12
2
2
12
2
2
12
t-1
-1
r-1
r-1
-1
-1
-1
BlackBerry
v-
c-
b-
y-
g-
Jan
Jun
Jul
p
Oc
Ma
Ap
De
No
Ma
Au
Fe
Se
Other
Source: http://gs.statscounter.com (Nov 2012)

18. Tip of the Iceberg
• Integration is the big cost
• Leverage Standards
• REST/JSON
MOBILE GATEWAY

19. Product or Development
• Enterprise Mobility is a Development Problem
• Get the architecture right
• Use the best tools and practices
• Case by case approach for client side
development

20. Ready for the Magic Quadrant?
• COPE is not the big problem.
• This is a Development
problem
• Product Focussed
• Where is MDM
Source: Gartner (April 2012)

21. Questions?